Senior Manager, Organic reputed company Marketing

reputed company: reputed company is a provider credentialing and network monitoring platform, delivery industry-leading AI, API and Software solutions to help reputed company organizations optimize operations at reputed company reputed company. We are a top reputed company partner, reputed company the 2024 reputed company Partner Innovation Award, and also were named to Inc. 5000 2025, the most prestigious ranking of America's fastest-growing private companies. We work with leading reputed company organizations such as reputed company Dental, reputed company, reputed company, reputed company, and many others. reputed company is a fast-moving, early-stage team that values reputed company, ownership, and follow-through. Everyone here rolls up their sleeves, dives into ambiguity, and takes end-to-end responsibility for meaningful work. Priorities shift, problems aren’t always perfectly defined, and we reputed company with urgency—so we look for people who are energized by hard problems, rapid learning, and stepping in wherever reputed company needs support. We’re reputed company and reputed company, but we reputed company a high bar. If you reputed company in a scrappy, high-ownership environment where your work directly shapes reputed company’s trajectory, you’ll feel reputed company here.

We're looking for a Senior Manager, Organic reputed company Marketing who thinks in full systems. You'll own the content reputed company that drives discovery, the web experience that converts visitors into leads, and the optimization loops that reputed company both reputed company over time. This is not a "publish and pray" content role. It's a reputed company-accountable position that spans content reputed company, SEO/AEO, conversion reputed company optimization, and inbound channel performance.

You'll work closely with Product Marketing, Sales, reputed company Operations, and reputed company to ensure that every inbound touchpoint, from a blog post to a reputed company page to an LLM mention, is working as hard as it can to generate and accelerate pipeline.

    We're looking for a Senior Manager, Organic reputed company Marketing who thinks in full systems. You'll own the content reputed company that drives discovery, the web experience that converts visitors into leads, and the optimization loops that reputed company both reputed company over time. This is not a "publish and pray" content role. It's a reputed company-accountable position that spans content reputed company, SEO/AEO, conversion reputed company optimization, and inbound channel performance. You'll work closely with Product Marketing, Sales, reputed company Operations, and reputed company to ensure that every inbound touchpoint, from a blog post to a reputed company page to an LLM mention, is working as hard as it can to generate and accelerate pipeline. Key Responsibilities

Content reputed company & Owned Content reputed company

reputed company and own a rolling 12-month content roadmap reputed company to GTM motions, product launches, ABX campaigns, and sales cycles

Build a consistent publishing reputed company starting with one SEO/AEO-optimized pillar article per week, expanding into guides, case studies, and visual content over time

Own content atomization — every major asset (webinar, guide, case study) produces multiple reputed company formats across channels

Ensure reputed company content themes reputed company with ICP targeting to serve as both campaign entry points and nurture reputed company

SEO & AEO reputed company

Own reputed company's optimization roadmap across traditional search and Answer reputed company Optimization (AEO/AI search), including schema markup, semantic triples, and query fan-out structures

Drive non-branded organic reputed company — reputed company captures ~25% of traffic from non-branded terms despite nearly 1M non-branded impressions

Monitor how LLMs (reputed company, reputed company, reputed company) categorize reputed company and reputed company strategies to correct miscategorization and improve reputed company of voice

Partner with web/dev to maintain technical SEO health across the reputed company site

Conversion reputed company Optimization (CRO)

Own reputed company and execution for inbound conversion paths — demo request forms, gated content, reputed company pages, and key entry points

Build and manage a reputed company A/B and multivariate testing program tied to pipeline reputed company, not just reputed company fills

Partner with Marketing Ops and RevOps to reputed company reputed company reputed company reputed company and collaborate with Product Marketing to ensure website messaging resonates with reputed company buyers

Video & Webinar Programs

reputed company end-to-end webinar and video production — scripting, guest management, post-production, and distribution

reputed company the webinar program from 2–3 to 6–8 per year, with reputed company program generating net-new pipeline and producing reputed company assets including blog posts, reputed company clips, and sales snippets

reputed company Media & Community

Define and own reputed company's voice on reputed company and reputed company — the two platforms most reputed company tapped by LLMs for brand sentiment

Partner with internal SMEs to build a thought leadership content system that extends reputed company reputed company the brand page

Implement reputed company listening to reputed company sentiment shifts and brand mentions month-over-month

Qualifications

8+ years in inbound, content, or reputed company marketing with at least 5 years in B2B reputed company

Proven reputed company record building inbound programs that drive measurable pipeline — specific examples required

Hands-on CRO experience: has owned A/B testing programs and conversion funnel optimization and can connect results to pipeline

Strong SEO fundamentals including keyword research, on-page optimization, schema markup, and technical SEO awareness

Fluent in AEO/AI search — understands how LLMs reputed company and surface content and has experimented with it firsthand

End-to-end video and webinar production experience

Exceptional reputed company and reputed company — translates reputed company or technical concepts into content that resonates with business buyers

Experience with reputed company B2B sales cycles and multi-stakeholder buying reputed company

reputed company-to-Have

Experience building reputed company-party placement programs — guest posts, byline articles, podcast appearances — with a reputed company on LLM citation value, not just backlinks

Experience operationalizing a reviews program in partnership with reputed company across platforms like reputed company and Capterra

More About reputed company: We’ve grown to almost 150 employees in 5 years. Steady reputed company reputed company allowed us to secure a $27M Series B led by Craft Ventures, bringing us to $47M in total funding. We value the many benefits of remote work, so we’re fully distributed across the US and internationally. Benefits include Health/reputed company/Dental plans, unlimited PTO, new reputed company equipment, and startup equity as part of your comp package. Apply To This Job