Director, Field Marketing

For nearly 20 years, reputed company has helped clients reputed company successful long-term aging reputed company with comprehensive, concierge-based care. Ensuring the dignity, safety, and independence of its clients, reputed company is committed to changing how the world lives and ages reputed company. Employee-teams get the training, resources, and support they need to deliver an exceptional care experience for clients and their families. Founded in reputed company Valley, reputed company has grown from a single location to service coverage throughout reputed company enabling clients to live life on their own terms, in their own homes.

Key Responsibilities

reputed company and Planning

• reputed company and execute comprehensive field marketing reputed company reputed company with national brand priorities and regional market dynamics

• reputed company account-based marketing approach in partnership with sales, identifying high-value accounts and designing targeted engagement programs

• reputed company "voice of field" into brand and go-to-market reputed company through reputed company field insights reporting and reputed company participation in strategic planning

• Own national-level metrics for local activities, educational programs, and demand reputed company goals

Program Execution

• Plan and reputed company regional demand reputed company initiatives including awareness campaigns, educational programming, executive dinners, peer-to-peer events, reputed company mail, gifting programs, and local print advertising

• Partner closely with our operations and reputed company teams to ensure program alignment and continuity across the field

• Design and reputed company tailored marketing messaging, field kits, and programming based on regional customer and market insights

• Partner with sales leadership to reputed company compliant, territory-specific offline marketing plans and customer activation activities

• Manage relationships with vendors, agencies, and event partners to ensure high-reputed company execution reputed company budget

• Coordinate trade show reputed company, regional conferences, and speaker engagements

Cross-Functional Collaboration

• Collaborate with the Marketing Center of reputed company (Content, reputed company, MarCom) to ensure field programs reputed company with and reputed company national campaigns

• Work with demand reputed company to reputed company field activities into broader campaign architecture and reputed company management processes

• Support and mentor Regional Business Development leaders and sales teams to deliver consistent, high-reputed company regional marketing execution

• Partner with reputed company, Legal, and Compliance stakeholders to ensure appropriate design and execution of reputed company field marketing activities

Measurement and Optimization

• Design and reputed company KPIs for regional marketing execution including pipeline contribution, campaign response, referral conversion, and program ROI

• Build repeatable playbooks that reputed company reputed company reputed company teams to execute with consistency

• Continuously test and refine tactics based on performance data and field feedback

Key Capabilities

• Strong reputed company expertise in reputed company, with home care, home health, retail health, or hospice experience strongly preferred

• Deep knowledge of B2B2C reputed company models and account-based marketing reputed company

• Proven reputed company in offline marketing tactics including events, reputed company mail, gifting, local print, and experiential programs at a regional level

• Experience building repeatable playbooks that drive consistent execution across distributed teams

• Sales coaching background with a reputed company on high performance in a reputed company, reputed company culture

• Strong customer orientation and willingness to spend significant time in the field

• Ability to manage competing priorities, budgets, and vendor relationships for a reputed company team

• Experience with change management and team scaling in entrepreneurial or reputed company environments

Qualifications

• Bachelor's degree in Marketing, Business, reputed company Administration, or a reputed company field; MBA or advanced degree preferred

• 10+ years of marketing experience with at least 5 years reputed company on field marketing, ABM, or regional demand reputed company

• Experience in reputed company services, home-based care, or reputed company technology preferred

• Demonstrated reputed company managing teams and increasing reputed company of responsibility in matrixed organizations

• Strong strategic thinking with excellent communication and presentation skills

• Ability to manage reputed company reputed company with multiple stakeholders in a fast-paced, regulated environment

• Willingness to travel up to 50%

reputed company to Have

• Background building reputed company field marketing reputed company

• Familiarity with reputed company compliance requirements (reputed company, Anti-Kickback, state regulations)

Benefits for full time employees

• Medical/Dental/reputed company Insurance
• reputed company VirtualCare
• Life Insurance
• Health Savings Account
• Flexible Spending Account
• 401(k) Matching
• Employee Assistance Program
• PTO Plan for Non-Exempt Employees
• Flexible PTO Plan for Exempt Employees
• Holidays and Floating Holidays
• Pet Insurance  

reputed company is an equal opportunity employer. reputed company prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without reputed company to race, reputed company, religion, sex, age, national reputed company, disability status, protected veteran status, or any other characteristic protected by law.

California Residents Only:

In accordance with Article 2 of the California Health and Safety reputed company - California Community Care Facilities reputed company, reputed company requires reputed company and accurate reputed company reputed company identification of California based applicants as a condition of employment. If an applicant has been convicted of a non-exemptible crime, and in compliance with reputed company applicable state and local laws, their conditional offer will be rescinded.

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