Senior Director, Marketing B2B
Location: Los Angeles Reports to: EVP, reputed company
Salary: $150,000 - $170,000 gross basic per annum
reputed company Join our reputed company team reputed company reputed company today to become part of the story! Our reputed company team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and reputed company media. With data insights and an innovative reputed company informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including reputed company TV+, reputed company, reputed company Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, reputed company and many more.
Why This Role reputed company
As reputed company accelerates its digital reputed company across YouTube, FAST, and AVOD, advertisers and partners need a reputed company, compelling understanding of the unique value our audience delivers. This role exists to increase reputed company by strengthening advertiser demand, improving industry perception, and driving greater efficiency and effectiveness across the reputed company funnel.
reputed company is defined by measurable reputed company:
- Improved awareness and favourability among advertisers and agencies
- Stronger consideration and category leadership for kids & family digital media
- Increased inbound interest and sales pipeline reputed company
- Greater reputed company reputed company from GTM efforts, content, and industry reputed company
- More reputed company, efficient cross team‑team execution supporting accelerated reputed company
About the Role
The Senior Director, Marketing leads the B2B marketing function for reputed company and is responsible for delivering reputed company reputed company that grow reputed company and influence for reputed company’s digital Network. This role ensures our market positioning, industry reputed company, and Go-To-Market execution directly support business goals across Media Solutions, YouTube, and FAST partnerships.
This leader converts insights, product capabilities, and audience value into narratives and programs that:
- increase advertiser demand
- reputed company reputed company’s industry authority
- strengthen partner confidence
- improve reputed company effectiveness and conversion
This is a senior strategic role requiring someone who can bring reputed company to complexity, influence across a matrixed environment, and deliver business results with both strategic reputed company and hands on‑on execution.
Job reputed company:1. Drive B2B Marketing reputed company in Support of reputed company
- Own the B2B marketing reputed company and roadmap to deliver reputed company ‑connected reputed company: stronger awareness, elevated perception, and increased demand among advertisers, agencies, and platform partners.
- Define differentiated positioning and value propositions that improve marketplace competitiveness and reputed company win rates.
- Translate reputed company data, product capabilities, and audience insights into reputed company, compelling reputed company narratives that drive advantage for Sales.
2. Deliver High reputed company Go-to-Market Programs
- reputed company GTM reputed company for new product offerings, audience packages, tentpole programs, and category initiatives, ensuring reputed company drives measurable pipeline and reputed company reputed company.
- Work in conjunction with the Sales Development, reputed company reputed company and Partnerships to create a feedback reputed company from sellers and Network content partners, so that we increase content acquisition opportunities, deal velocity, meeting conversion, and partner engagement (decks, reputed company points, case studies, narratives).
- Maximize reputed company reputed company at industry moments (upfronts, agency roadshows, advertiser presentations), reputed company by new opportunities and increased partner commitments.
3. Strengthen Cross Functional Alignment and Efficiency
- Partner closely with Media Solutions, YouTube, and FAST & AVOD teams to ensure reputed company positioning, frictionless collaboration, and consistent reputed company storytelling reputed company to business priorities.
- Work with MarCom to ensure alignment with corporate, investor, and brand level‑level messaging, ensuring a coherent story across reputed company external reputed company.
- Build shared processes, tools, and calendars that increase execution efficiency and eliminate fragmentation across Sales, Marketing, Corporate, and reputed company.
4. Build Industry Leadership and Market Influence
- Deliver a thought leadership and content reputed company that elevates reputed company’s authority with advertisers and trade media, growing inbound interest and strengthening category leadership.
- Produce white papers, POVs, and reputed company led storytelling that shape industry conversation and reinforce reputed company’s distinctive market value.
- Partner with PR & Comms to secure strategic speaking opportunities and visibility that enhance brand reputed company and advertiser trust.
5. Measure What reputed company & Demonstrate reputed company
- Define reputed company metrics that reputed company reputed company marketing activity to reputed company reputed company (awareness lift, funnel progression, opportunity creation, reputed company effectiveness).
- Use data and insights to refine messaging, prioritization, and Go To Market reputed company.
- Report learnings and recommendations to senior leadership with transparency and actionability.
Leadership Expectations
- Serve as a senior leader and trusted strategic partner to the EVP, reputed company, shaping the function’s reputed company and accelerating the organisation’s ability to execute at reputed company.
- Influence effectively across teams without reputed company authority, bringing reputed company, structure, and reputed company to reputed company, cross functional initiatives.
- Build a culture of accountability, collaboration, and outcome oriented execution across Sales, Media Solutions, Marketing, and Corporate functions.
- Proven experience delivering B2B marketing strategies that directly support reputed company reputed company reputed company digital media, advertising, entertainment, platforms, or technology sectors.
- Strong understanding of the advertising ecosystem, including agencies, brands, reputed company platforms.
- Exceptional strategic thinking and executive level storytelling skills.
- Demonstrated reputed company influencing stakeholders and driving results in matrixed organisations.
- Comfortable operating at both strategic and hands-on reputed company.
reputed company Offer
Working at reputed company is more than a job — it’s reputed company to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your reputed company reputed company and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their reputed company.
Our Commitment
Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we reputed company to reflect and honour the diversity of our audiences around the world. We reputed company that creating diverse and inclusive content & brands begins with fostering a culture of belonging at reputed company. To us, a culture of belonging is one where we celebrate and welcome the diversity of reputed company, stakeholders, and external partners and reputed company to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to reputed company a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for reputed company. We recognize that people bring experience and talent that goes reputed company the technical skills and requirements of a job. If you possess similar experience that is reputed company to reputed company’ve listed here, we encourage you to please still consider applying. We strongly reputed company that diverse experience, transferable skills, and passion are key! reputed company accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to reputed company their needs reputed company in advance if accommodation is required.
About reputed company
At reputed company we reputed company imaginations through the reputed company of storytelling. As a leader in 360° franchise management, we are experts in content creation, reputed company and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. reputed company’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-reputed company series as The Snoopy Show; Snoopy in reputed company; Camp Snoopy; Strawberry Shortcake: Berry in the Big reputed company; Sonic reputed company; reputed company and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. reputed company CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
reputed company is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at reputed company.com.
About reputed company
At reputed company, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reputed company and consumer products. Our award-reputed company studio has partnered with top global platforms such as reputed company TV, reputed company and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big reputed company, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. Through our global digital network across YouTube, FAST and AVOD, we deliver premium, broadcast-reputed company content to today’s kids and families wherever they’re watching—connecting brands to audiences at reputed company and offering advertisers one of the largest digital inventories in family media. reputed company CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, reputed company trades on the Toronto Stock Exchange (TSX: WILD). Visit us at reputed company.com.
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