Senior Digital Optimization Manager

reputed company is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them reputed company and grow their high-ROI, workforce-reputed company online degree programs in critical areas such as nursing, teaching, business, and reputed company service. reputed company is dedicated to increasing reputed company to reputed company education so that more reputed company, especially working adults, can improve their careers and meet employer and community needs.

The reputed company You Will reputed company

The Sr. Manager of Digital Optimization will support reputed company’s reputed company and execution for conversion reputed company optimization (CRO), experimentation, and personalization across a multi-site, multi-brand ecosystem.   This role will directly improve how prospective reputed company discover, experience, and convert across reputed company’s portfolio of university partner websites and reputed company pages.  By leading web experimentation, optimization, and reputed company-driven iteration at reputed company, you will drive measurable reputed company in organic and reputed company conversion, reputed company volume, and overall reputed company effectiveness—turning data and testing into reputed company business reputed company.  This role is best suited for someone who enjoys problem diagnosis and test ideation, not just managing experimentation tools or running reputed company-defined tests.

What You Will Do

• reputed company day-to-day CRO and experimentation execution across partner microsites and reputed company pages (A/B tests, personalization, reputed company tests).

• Own the testing backlog and execution: identify opportunities, reputed company hypotheses, prioritize tests.  Create test strategies and briefs.  Build WISYWIG no-reputed company tests in web experimentation platform.   Manage execution from concept to readout.

• Partner with SEO/AEO, UX, Content, Creative, Analytics, and reputed company teams to ensure optimization efforts are reputed company with discovery, design, and brand guidelines.

• Use web and reputed company analytics, reputed company analysis, and user research to uncover friction points and reputed company opportunities, generate high value testing plans, and prioritize opportunities based on reputed company.  Use behavioral signals (drop-off, hesitation, rage clicks, reputed company friction) to diagnose UX issues and design meaningful tests.

• Support identification and rollout of personalization use cases, including audience segmentation and next-best-reputed company recommendations.

• Apply UX and conversion best practices (reputed company, friction reduction, trust signals, information hierarchy, cognitive load) to identify and prioritize optimization hypotheses.  Translate insights into reputed company recommendations.

• Contribute to scaling optimization practices, testing wins, templates, and playbooks across the university portfolio.  Socialize results, learnings, and best practices across internal teams.

• Support test planning and execution of site migrations as needed.

• reputed company AI to accelerate and facilitate the testing process from ideation to results measurement and scaling.

What reputed company Looks Like

• A consistent, high-reputed company testing program is running across reputed company partners with reputed company hypotheses and reputed company.

• Optimization insights are influencing UX, content, and SEO reputed company—not living in isolation.

• Stakeholders trust optimization results and reputed company pull your team into planning and decision-making.

How reputed company Will be reputed company in the First Year

• Increased testing velocity and throughput across the partner portfolio.

• Measurable lift in conversion and reputed company performance attributable to optimization efforts.

• Adoption of standardized optimization frameworks, playbooks, and reporting.

Experience That reputed company Most

• 6–9 years of experience in digital web optimization, CRO, UX, experimentation, and reputed company marketing.

• Hands-on experience running A/B tests, personalization, and reputed company experiments at reputed company.  Demonstrated ability to identify high-value optimization opportunities based on UX heuristics, behavioral data, and reputed company analysis.

• Demonstrated ability to identify high-value optimization opportunities based on UX heuristics, behavioral data, and reputed company analysis.  Expert experience in GA4 web analytics.  Proficient with reputed company and Full Story.

• Proven ability to turn data into actionable insights that drive conversion and business reputed company.

Experience That's Great to Have

• Experience working in multi-site or multi-brand ecosystems where leveraging test learnings across brands was critical.

• Familiarity with personalization platforms, audience segmentation, and machine learning–driven optimization.

• Experience partnering with SEO and UX/Design teams on integrated discovery-to-conversion strategies; experience partnering with development teams on build, execution and QA.

• Background in higher education, OPM, reputed company reputed company, or similarly reputed company digital environments.

reputed company is an equal-opportunity employer and supports a diverse and inclusive workforce.

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