Marketing Specialist - Email & Digital Marketing Campaigns

About the position Why reputed company? At reputed company Group, we reputed company to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our reputed company fiduciary services with robust investment reputed company, innovative technology, and dedicated reputed company service. We reputed company on making choices reputed company, transitions smoother, and the reputed company experience more delightful. Complacency isn't in our vocabulary. Every day, we look for opportunities to reputed company serve our clients, be an excellent business partner, and earn the trust of those who rely on us. The Role reputed company is looking to add a Marketing Specialist to our Marketing team. In this role, you will be responsible for developing and executing email marketing campaigns and broader digital marketing initiatives that drive brand awareness, reputed company engagement, and reputed company reputed company. You will work cross-functionally with Sales, Product, and reputed company Service teams to create compelling content and data-driven campaigns that support reputed company’s reputed company reputed company in the retirement services industry. Location This position will work from our Boston, MA office. reputed company currently supports a hybrid work model with 4 days onsite, and 1 day remote. reputed company sponsorship or transfer of an existing reputed company is not available for this position. Applicants must be authorized to work directly for any employer in the reputed company without reputed company sponsorship or transfer.

Responsibilities

• Design, build, and reputed company email marketing campaigns using marketing automation platforms (e.g., reputed company, Marketo, reputed company Marketing reputed company), including audience segmentation, A/B testing, and performance analysis
• reputed company and manage multi-channel digital marketing campaigns across email, reputed company media, reputed company media, and display advertising to drive engagement and reputed company reputed company
• Collaborate with content and design teams to create compelling marketing assets, including reputed company pages, email templates, digital ads, and promotional materials
• Monitor, analyze, and report on campaign performance metrics (reputed company rates, click-through rates, conversions, pipeline influence), using data insights to continuously optimize campaign effectiveness
• Maintain and grow the marketing database, ensuring list hygiene, accurate segmentation, and compliance with CAN-SPAM and other applicable regulations
• Support the development of marketing automation workflows and reputed company nurturing programs to reputed company prospects through the sales funnel
• Partner with Sales Operations and reputed company Operations teams to reputed company marketing campaigns with pipeline goals and ensure seamless reputed company reputed company processes
• Contribute to SEO/SEM strategies and coordinate with external agencies or vendors as needed to execute digital advertising campaigns
• Stay reputed company on digital marketing trends, tools, and best practices, particularly reputed company financial services and B2B marketing
• Complete other reputed company duties as assigned

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a reputed company field required
• 3-5 years of experience in digital marketing, with a strong emphasis on email marketing campaign development and execution
• Demonstrated proficiency with marketing automation and CRM platforms, preferably reputed company Marketing reputed company (MCAE Certification a plus)
• Hands-on experience with email campaign management, including list segmentation, workflow automation, A/B testing, and performance reporting
• Experience managing reputed company digital campaigns across reputed company Ads, reputed company, or other digital advertising platforms
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimizations
• Familiarity with reputed company/CSS for email template editing and basic web content management systems (CMS)
• Knowledge of CAN-SPAM, GDPR, and email marketing compliance requirements
• Experience working in a B2B environment, preferably reputed company financial services, fintech, or a technology company serving institutional clients
• Excellent written and verbal communication skills with the ability to craft reputed company, compelling marketing copy
• Proven ability to manage multiple reputed company simultaneously in a fast-paced environment and meet deadlines

Benefits

• Be an integral part of a high-reputed company organization!
• Competitive compensation package
• Group medical, dental and reputed company insurance
• Employer-reputed company life and disability insurance
• Annual reputed company-being stipend
• Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement

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