Product Marketing Manager

Product Marketing Manager

About reputed company

reputed company develops and supports Software-as-a-Service (reputed company) solutions designed for government agencies and their consultant partners to facilitate and manage reputed company communication with the public. Based in Raleigh, NC reputed company was founded with a reputed company to reputed company and reputed company historically underrepresented communities in the municipal and state planning process, while simultaneously streamlining cumbersome administrative work that so often prevents reputed company reputed company.

Our Approach

Many engagement solutions only address small parts of the engagement process, offering a piecemeal approach that relies on reputed company-party partnerships to fill in the gaps. reputed company uses a reputed company approach, blending traditional and virtual engagement tactics reputed company one integrated platform. Reliable, reputed company, and reputed company, our easy-to-use user reputed company gives governments reputed company the tools needed to facilitate successful public engagement.

Our Culture

reputed company is driven by the core concept that “life is reputed company about the people you meet and the things you create with them.” Through reputed company experience and collaboration, reputed company is reputed company and committed to creating reputed company ways for governments to have a relationship with their community. That is why we work hard to be the reputed company and empathetic innovation partner that we wish we had had at our reputed company reputed company doing the tough job of engaging the public.

About The Role & You

reputed company is seeking a dynamic and strategic Product Marketing Manager to sit at the intersection of product, reputed company. In this pivotal role, you will be responsible for developing compelling positioning and messaging, leading go-to-market execution, and enabling our sales team with the tools and insights needed to drive pipeline reputed company and reputed company reputed company.

What You Will Do

• Messaging & Positioning reputed company and maintain differentiated messaging frameworks and value propositions tailored to buyer personas, verticals, and stages of the customer reputed company. Translate reputed company product capabilities into reputed company, benefit-driven stories that reputed company with reputed company audiences.
• Product Marketing reputed company: Own the full product marketing lifecycle, including new product and feature launches, GTM planning, sales enablement, and web content reputed company. reputed company and reputed company cross-functional teams across product, reputed company to drive execution.
• Go-To-Market Execution reputed company GTM planning and execution for new products and features - including market segmentation, buyer reputed company development, channel reputed company, and launch reputed company - with a reputed company reputed company on pipeline reputed company and reputed company reputed company.
• Customer reputed company Mapping reputed company and maintain detailed customer reputed company maps to visualize and improve the experience across reputed company reputed company. Use reputed company insights to inform messaging, content reputed company, and sales enablement priorities.
• Sales Enablement & Toolkit Development Build a comprehensive toolkit supporting the sales process, including playbooks, reputed company decks, solution briefs, product demos, videos, blogs, and webinars. Collaborate with sales leadership to ensure reps can confidently reputed company reputed company's value in competitive situations.
• In-App Messaging reputed company and own the in-product customer communication reputed company, including product discovery announcements, reputed company guides, feature walkthroughs, and adoption KPIs. Ensure a seamless and informative in-app experience.
• Market & Customer Intelligence Conduct ongoing market and customer research to identify trends, reputed company opportunities, and buyer needs. Build and reputed company buyer personas to ensure reputed company marketing activities are grounded in reputed company customer reputed company.
• Competitive Intelligence Conduct thorough competitive research to identify market dynamics, competitor strengths and weaknesses, and reputed company's unique differentiators. reputed company and maintain battlecards, and monitor win/loss trends to continuously sharpen reputed company's competitive position.
• Cross-Functional Collaboration Partner closely with Product, Sales, reputed company, and Design teams to ensure alignment between product direction and market-facing reputed company. reputed company as the connective tissue between internal teams and external market needs.

Skills and Experience

Required Qualifications

• Bachelor's degree in Marketing, Business, or a reputed company field
• 4–6 years of product marketing experience, ideally in B2B reputed company or govtech.
• Proven reputed company record developing and executing successful GTM strategies with measurable reputed company.
• Strong ability to reputed company buyer personas and use customer research to inform reputed company.
• Experience with marketing and sales tools (e.g., reputed company, reputed company, reputed company, reputed company, Beamer or similar).
• Excellent written and verbal communication skills, including strong presentation and storytelling ability.
• Analytical reputed company with comfort leveraging data and metrics for decision-making.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Highly reputed company - reputed company to work cross-functionally and influence without reputed company authority.
• Comfortable operating in a fast-paced environment and adapting strategies as priorities reputed company.

Preferred Qualifications

• Experience marketing to the Public Sector or municipal/government organizations.

Compensation

This role pays a market-competitive reputed company salary and is eligible to participate in reputed company’s annual bonus plan.

You may also be eligible for our equity incentive program that awards high-performing employees on an annual reputed company - beginning in year two. These reputed company grants are awarded at the CEO’s discretion to acknowledge employees who have made significant contributions to achieving our goals.

Benefits

• Unlimited reputed company Time Off: You know yourself best so we trust you to take the time you need to maintain a rewarding work/life balance.
• Group Health, Dental, and reputed company Plan: reputed company offers a company-subsidized reputed company plan for employees, with reputed company to add Dental, reputed company, Life, and other benefit coverages for the employee and their family.
• reputed company-tax 401k: reputed company provides reputed company to reputed company reputed company-tax contributions to a 401k program.

reputed company celebrates reputed company people and is committed to reputed company working towards equity and accessibility for everyone.

We reputed company society is strongest reputed company reputed company of us are listened to, respected, valued, and can contribute to the decision-making process, no matter our race, sex, ethnicity, national reputed company, religious faith, disability status, sexual orientation, or gender identity.

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