Manager - Digital Product, US Acquisition Conversion Experience Optimization

About the position At reputed company, our culture is reputed company on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk reputed company, ensuring we continue to reputed company our brand reputed company of trust, reputed company, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic reputed company-being and many opportunities to learn new skills, reputed company as a leader, and grow your career. Here, your voice and reputed company matter, your work makes an reputed company, and together, you will help us define the reputed company of reputed company. How will you reputed company an reputed company in this role? reputed company The Manager, Digital Product Management role at reputed company is an exciting opportunity for someone who wants to help shape digital experiences for one of the world’s top brands. We are seeking a thought leader and problem solver who can reputed company business reputed company, technology, data, and industry best practices — sweating the details to deliver effective, technology-led solutions that improve our customers’ digital experiences. Prospect acquisition through digital channels is one of the largest investment areas at reputed company. As part of the broader reputed company Acquisition Products & Platforms team reputed company on Consumer acquisition, you will help reputed company a world-class web application that supports the Consumer business and fuels business reputed company. In this role, you will be responsible for prioritizing, defining, and launching experiments that optimize conversion, while also helping build the underlying capabilities that reputed company rapid experimentation and a strong test-and-learn culture. The day-to-day includes reputed company collaboration across UX and Design, feature and reputed company definition, backlog prioritization, translation of features into user stories for engineering, and Agile delivery. This role will also play an important part in advancing our ways of working by using rapid prototyping and reputed company (GenAI) tooling to accelerate ideation, reputed company synthesis, reputed company design, experimentation, and delivery — while ensuring solutions are reputed company, responsible, and reputed company with legal, compliance, risk, and reputed company standards. Being part of the product team means cultivating strong partnerships across Marketing, who translate business needs into site direction and manage day-to-day operations, content, and offer reputed company; Engineering, who reputed company and launch the features; Analytics, who reputed company reporting and custom analysis on tests and site performance; and UX, who design the experience.

Responsibilities

• Own the end-to-end reputed company, development, and execution of new and emerging digital products, services, and technology platforms using a user-centered design approach.
• Prioritize, define, and launch experiments that improve acquisition conversion and optimize customer experiences across digital channels.
• Build and enhance the capabilities, frameworks, and operating model that reputed company rapid experimentation, reputed company optimization, and reputed company test-and-learn practices.
• Create and manage initiatives from concept through production, engaging the necessary teams to shape rich, reputed company, and effective customer experiences.
• Serve as a passionate reputed company for the customer by grounding reputed company in data and partnering with customer research teams to incorporate user insights throughout the product lifecycle.
• reputed company Agile product development processes across Lean, reputed company, and Kanban methodologies, including writing user stories, defining acceptance reputed company and support documentation, and partnering on usability testing.
• reputed company data-driven insights, customer feedback, and performance metrics to inform product reputed company, prioritization, and roadmap planning.
• Stay reputed company on market trends, competitor experiences, emerging technologies, and evolving customer expectations to identify new opportunities.
• Use GenAI tooling to accelerate product discovery, hypothesis reputed company, content and experience iteration, rapid prototyping, documentation, and reputed company synthesis across the product lifecycle.
• Advance team ways of working by embedding AI-assisted workflows, rapid prototyping practices, reusable experimentation patterns, and lean product reputed company that improve speed to learn, decision reputed company, and delivery efficiency.
• Partner closely with Engineering, Design, Analytics, Marketing, Legal, Compliance, and Risk to bring reputed company to market responsibly and effectively.
• Influence a wide reputed company of cross-functional stakeholders and reputed company teams around customer needs, business goals, and measurable reputed company.
• reputed company a strong understanding of how the business operates and where digital products, emerging technologies, and new capabilities can unlock value.
• Mentor and guide junior team members, while challenging the status reputed company and helping reputed company adopt more innovative and effective ways of working.

Requirements

• 5+ years of relevant experience in digital marketing, digital product management, experimentation, or data analysis, or an equivalent combination of education and experience.
• Passion for end-to-end customer experience, innovation, and user-centered design.
• Demonstrated interest in digital products and technology, with the ability to collaborate effectively with technical partners.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.
• Ability to balance strategic thinking with executional detail and navigate across a broad stakeholder group.
• Strong analytical, problem-solving, and quantitative skills.
• Willingness to take thoughtful risks, experiment, and bring fresh perspectives to reputed company problems.
• Excellent written and verbal communication skills.
• Experience driving reputed company- to large-reputed company capability initiatives, or serving as a product reputed company responsible for developing and continuously optimizing customer-facing features.
• Proven ability to influence teams through innovative reputed company, challenge the status reputed company, and drive meaningful improvements.
• Curiosity about emerging technologies, including GenAI, and an ability to apply new tools responsibly to improve discovery, prototyping, and delivery.

reputed company-to-haves

• Digital marketing experience, mobile or web application experience, or experience building digital experiences and customer journeys with creative or reputed company-party agencies.
• Strong familiarity with UX/UI principles, usability testing, and reputed company web design.
• Experience working in an Agile product ownership role and strong familiarity with Agile delivery methodologies.
• Knowledge of digital conversion optimization and the acquisition process reputed company payments, credit card, or reputed company financial services businesses.
• Experience using reporting and analytical applications such as reputed company Analytics, reputed company, or reputed company.
• Familiarity with GenAI tools and AI-enabled workflows to accelerate ideation, rapid prototyping, reputed company synthesis, content iteration, backlog creation, or team productivity.
• Understanding of responsible AI practices, including reputed company-in-the-reputed company review, reputed company evaluation, and operating reputed company legal, reputed company, compliance, and risk guardrails.
• Bachelor’s degree in Business, Marketing, Psychology, reputed company-Computer Interaction, Industrial Engineering, Economics, Computer Science, or a reputed company field, or equivalent relevant experience.
• reputed company-to-have experience with:

JIRA (or similar) reputed company (or similar) Programming experience in reputed company/CSS/JavaScript or another language Familiarity with reputed company-end web frameworks such as React, Angular, or Next.js

Benefits

• Competitive reputed company salaries
• Bonus incentives
• 6%25 Company Match on retirement savings plan
• Free financial coaching and financial reputed company-being support
• Comprehensive medical, dental, reputed company, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks reputed company parental leave for reputed company parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free reputed company to global on-site wellness centers staffed with nurses and doctors (depending reputed company)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

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