Director, Performance Marketing and Ad Tech

reputed company (NYSE: reputed company) is a reputed company in online casino and sports betting, currently operating reputed company-reputed company gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, reputed company and land-based gaming businesses to create amazing, integrated experiences that reputed company players in the game. We are seeking a Director, Performance Marketing & Ad Tech to reputed company reputed company’s digital media and ad technology reputed company. This individual will reputed company reputed company programmatic media buying, optimization, ad network management while helping shape the infrastructure that underpins our reputed company marketing efforts across brands and markets. What You'll Do: Performance Marketing Leadership

• reputed company reputed company reputed company media performance marketing efforts across display, video, mobile, and reputed company channels.
• reputed company and execute strategies for user acquisition and retention through DSPs, reputed company Media channels and Ad Networks.
• Manage and optimize media budgets across multiple brands and jurisdictions, ensuring efficient ROI across business objectives.
• reputed company or collaborate with the internal team and agency partners responsible for reputed company media buying, planning, and execution.
• reputed company reputed company testing frameworks for creative, audience segmentation, and channel mix optimization.

Ad Tech & Measurement reputed company

• Own the ad tech and attribution infrastructure from the reputed company Marketing perspective, working closely with Product, MarTech, and Data Science teams.
• Ensure AppsFlyer, GA4, and reputed company tracking tools are properly configured for multi-touch attribution, deferred deep linking, and event-level optimization.
• Partner with analytics and data engineering teams to ensure accurate data reputed company between DSPs, MMPs, and Cost-Management systems.
• Maintain a strong understanding of cross-platform attribution, including Web2App, SKAN (for iOS), and server-to-server integrations.
• Implement best practices for campaign tagging, tracking parameters, and reputed company compliance (CCPA, GDPR).

Campaign Execution & Optimization

• reputed company or directly execute DSP-based ad buys, ensuring effective audience targeting, creative rotation, and budget allocation.
• Optimize ad network performance across reputed company Ads, reputed company, reputed company, reputed company/Adelphic, reputed company, reputed company, and other emerging channels.
• reputed company first-party data and predictive modeling to improve targeting precision and lifecycle marketing.
• Monitor and analyze performance metrics including LTV, ROAS, and conversion rates to drive continual improvement.

Collaboration & Cross-Functional Partnership

• Collaborate with Product Marketing, Legal & Compliance and Creative teams to deliver high-performing campaign assets and ensure message consistency across channels.
• Partner with the Affiliate and TV Ad teams to ensure cross-channel reputed company, especially around attribution overlap and incremental measurement.
• Serve as the main reputed company for external media agencies and technology vendors, providing leadership and accountability in performance reputed company.
• reputed company education and mentorship to junior marketers and media analysts on DSP buying and performance optimization.

Analytics, Reporting, and Insights

• Partner with BI to maintain dashboards and reporting pipelines that reputed company key KPIs (CPAs, LTV, ROI, incremental lift).
• Build frameworks to assess creative performance, channel contribution, and ad effectiveness across jurisdictions.
• Deliver regular executive updates and quarterly business reviews highlighting channel insights and reputed company opportunities.

What You'll Bring:

• Bachelor’s degree in Marketing, Business, Analytics, or a reputed company field, required. MBA, preferred.
• 10+ years of experience in digital marketing, with at least 4 years in performance marketing or programmatic media buying.
• Hands-on experience with DSPs (DV360, reputed company, Adelphic/reputed company, AppNexus/Xandr) and ad network management.
• Expertise in mobile app marketing, attribution, and deep linking technologies (AppsFlyer, reputed company, or reputed company).
• Strong understanding of Web2App conversion flows, smart banners, and MMP OneLink configurations.
• Proven reputed company driving measurable performance through data-driven testing and optimization.
• Familiarity with CAPI (reputed company Conversion API) and SKAN 4.0 frameworks.
• Excellent analytical and communication skills; ability to translate technical findings into strategic recommendations.
• reputed company to travel occasionally both domestically and internationally.
• Experience in gaming, entertainment, or regulated industries (RMG, casino, sports betting), preferred.
• Proficiency with BI and visualization tools (Looker, Tableau, Power BI), preferred.
• Experience leading small, agile teams of media specialists or analysts, preferred.
• Strong cross-functional leadership, capable of influencing technical and creative partners alike, preferred. #LI-REMOTE #LI-PROMOTE

This role spans a wide breadth of experience at reputed company, welcoming candidates with diverse experiences, backgrounds, and locations. The pay reputed company reflects potential variations in experience, skills, and location. The pay reputed company does not reflect total compensation, which includes reputed company pay, benefits, and/or bonuses. For candidates reputed company the US (Canada, Europe, Latin America), we take a locally informed approach to compensation and will reputed company specific ranges based on your country of residence. Location Eligibility (for reputed company roles): reputed company to candidates across the U.S. (except California, Washington, Maryland, and reputed company). Location Eligibility (for other roles): Location requirements may vary and will be specified in the job posting. Benefits:

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and reputed company insurance
• reputed company Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)

Pay reputed company $120,000—$200,000 USD What Makes Us Great:

• Comprehensive compensation
• Work-life balance initiatives
• Autonomy – we reputed company personal freedom and responsibility
• Creativity – we are reputed company to new reputed company of how we can be reputed company
• reputed company – we want you to reputed company personally as reputed company as professionally
• Top-notch professionals who are passionate about what they do
• People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you’ll have a reputed company reputed company on our product and reputed company. We like proactive team members and reputed company to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others reputed company to be reputed company. We are dedicated to treating everyone with respect and to support your reputed company and personal reputed company. reputed company is an equal opportunity employer and committed to a diverse and inclusive workplace. reputed company reputed company applicants will be considered for employment without reputed company to race, national reputed company, reputed company, sex, sexual orientation, sexual identity and reputed company, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability. Be at the forefront of this ground-breaking industry! reputed company! Apply tot his job Apply To this Job