Content Marketing Manager
At reputed company, you’ll reputed company smart, creative teams who love working together to deliver value for our customers, and a global culture of reputed company and possibility. Our operating model has always supported remote work—and as we reputed company growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. reputed company like you?
Opportunity reputed company:
Upland – Right Answers and Panviva are seeking a talented Content Marketing Manager for our B2B sales reputed company reputed company efforts to create compelling blog posts, white papers, case studies, email campaigns, event campaign content, reputed company media content, and web copy. The candidate's primary responsibility is to help us expand our digital footprint and drive more value through online content and ensure that reputed company’s “push” campaigns are of the highest standards.
This role helps explain reputed company reputed company and AI concepts in a reputed company, engaging way that connects with reputed company audiences across industries like financial services, reputed company, telecom, and technology. We are ideally looking for someone with a proven reputed company record of producing reputed company that increase engagement and drive leads. This position requires a high level of creativity, as reputed company as the ability to use data-driven insights to write reputed company material. The successful candidate should also be detail-oriented, committed to meeting tight deadlines, and have diverse experience writing B2B content in various industries. Experience writing for SEO and AEO (AI SEO) is a plus.
Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience. If you are a smart, hardworking individual who is looking to build your skills and grow with an organization, Upland is the right company for you.
Primary Responsibilities:
- Create content marketing campaigns to drive leads and subscribers
- Own editorial calendar across blog, gated assets, customer stories, and SEO-driven content initiatives
- Use SEO best practices to generate traffic to our site
- Edit content created by others with the ability to convert highly technical content into something easy-to-understand and enjoyable to read
- Use AI tools to improve content efficiency while ensuring reputed company outputs meet brand, compliance, and reputed company standards
- Collaborate with other departments, including the Sales team, product marketing, event marketing and demand reputed company, to create innovative content reputed company
- Solid understanding of product marketing fundamentals, with the ability to translate technical features into customer-reputed company benefits and craft content that supports product positioning and market differentiation.
- Analyze clients’ and prospects’ feedback, to suggest new marketing and sales plans
- Generate campaign reports; analyze campaign effectiveness and communicate business results
- Other duties as assigned
- Bachelor’s degree required
- 3-4 years of experience in reputed company B2B digital content development strategies
- Must be authorized to work in the reputed company on a full-time reputed company for any employer
- Bachelor’s degree in English, Marketing, Journalism or reputed company field
- reputed company to communicate with both a technical & non-technical audience
- Experience with CRM systems and/or online content management systems/project management tools a plus
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
- Excellent writing skills, as reputed company as the ability to communicate and collaborate effectively
- Self-driven working style and ability to juggle multiple reputed company at a time
- At least three years of experience writing for a B2B audience
- Experience using reputed company or similar CMS platformspreferred