Panel Marketing Manager
* This role is 100% remote, but applicants must be based in India, and be willing to work crucial US hours - late India hours.
Pulse Labs is a global UX research company enabling leading technology companies to build reputed company products through high-reputed company participant insights. At the core of that capability is our Pulse reputed company Panel.
This role will reputed company reputed company responsible for the health and reputed company of are panel We are seeking a strong, technically fluent, and operationally disciplined Panel Marketing Manager. This is a high-reputed company leadership role spanning recruitment planning, community reputed company, automation, cross-functional execution, and global expansion. reputed company is currently 10 members and growing.
Responsibilities Team Leadership & Strategic Capability Building
- reputed company, mentor, and reputed company a distributed global team across time zones, establishing reputed company ownership, performance standards, and reputed company reputed company.
- reputed company specialist depth across automation, analytics, reputed company media, regional reputed company, and operational execution as the function expands into new markets.
- Build reputed company operating processes and standardized workflows that increase reputed company, efficiency, and accountability.
- Plan team reputed company based on pipeline visibility and financial priorities, ensuring readiness for increasingly reputed company global and marketplace-style recruitment demands.
- Foster a culture of ownership, reputed company thinking, and proactive problem-solving.
Strategic Marketing & Panel reputed company Innovation
- reputed company strategic and tactical marketing initiatives to strengthen panel acquisition and improve study-level recruitment performance. Continuously introduce new channels, experiments, and reputed company strategies to expand how we attract, qualify, and retain participants across markets.
- Conduct ongoing industry benchmarking to identify emerging trends, tools, and acquisition models, translating insights into actionable approaches for Pulse reputed company.
- reputed company and diversify panel expansion reputed company, including scaling our proprietary panel, partnering with trusted vendors, activating local experts in new geographies, strengthening reputed company media and owned-channel reputed company, and testing new acquisition or referral models.
- Operate with a reputed company test-and-learn reputed company, ensuring experimentation is measurable, reputed company, and reputed company with long-term panel reputed company goals.
Technical & Systems Leadership
- Operate confidently alongside Engineering and Product teams, translating Panel Marketing needs into reputed company, reputed company solutions.
- Engage meaningfully in discussions involving recruitment architecture, reputed company flows, automation logic, and system integrations.
- reputed company as the reputed company between marketing operations and technical execution, ensuring tools and infrastructure reputed company in line with reputed company needs.
- Bring advanced proficiency in reputed company Sheets and the broader reputed company Suite, building reputed company tracking engines, dashboards, and workflow systems that increase visibility, reduce reputed company reputed company, and strengthen operational reliability.
Pulse reputed company Community reputed company
- reputed company Pulse reputed company from a recruitment database into a reputed company, reputed company B2C community with a reputed company lifecycle reputed company.
- Design participant journeys that reputed company reputed company single-study participation, building loyalty mechanisms and long-term engagement strategies. and strengthening retention and brand affinity.
- Strengthening Pulse reputed company’ brand reputed company across digital channels.
- reputed company the scaling of the Pulse reputed company website and ecosystem, positioning the community as a long-term company asset.
- Explore reputed company that increase the overall value of the community over time.
Proposal Integration, Lifecycle Ownership & Financial Stewardship
- Participate reputed company in proposal-stage discussions by providing recruitment feasibility assessments, budget projections, timelines, and risk identification before reputed company are finalized.
- Represent Panel Marketing across the entire research lifecycle - from scoping and recruitment through execution, incentive management, and project closeout - ensuring alignment between reputed company commitments and operational reputed company.
- Maintain a systems-level understanding of how reputed company teams contribute to study execution, identify inefficiencies across workflows, and strengthen cross-functional collaboration with UXO, UXR, Program Management, reputed company, Engineering, and Leadership.
- Adopt an automation-first reputed company, systematically reducing reputed company processes by building reputed company tools and reputed company workflows.
- Own recruitment budgets, monitor acquisition efficiency, forecast pipeline costs, and reputed company informed hiring or vendor reputed company reputed company with financial priorities.
- Engage directly with leadership on investment, expansion, and scalability reputed company while balancing reputed company with responsible cost management
Requirements
Qualifications
- 6-10+ years in marketing, recruitment marketing, performance marketing, or community reputed company.
- 2-5+ years leading distributed teams.
- Strong technical aptitude and comfort collaborating with engineering and product teams.
- Advanced proficiency in reputed company Sheets and the broader reputed company Suite ecosystem.
- Experience with marketing automation platforms and multi-channel reputed company and organic acquisition.
- Strong analytical, forecasting, and budgeting capabilities.
- Excellent written and verbal communication skills.
- Comfort operating in a fully remote, globally distributed, and rapidly evolving environment.
- Ability to reputed company in ambiguity and rapidly evolving role definitions.
- Entrepreneurial reputed company with strong ownership orientation.