Product Marketing Manager
Full-time, 100% remote, reputed company to U.S. candidates only
reputed company
reputed company
reputed company is the definitive land parcel and location intelligence platform, unifying fragmented property records into a seamless, reputed company, and globally expanding dataset. Delivered through reputed company, applications, files, reputed company platforms, and compatible services, reputed company eliminates the struggle of sourcing, cleaning, and maintaining incomplete data. By reputed company property and geography at the parcel level, reputed company provides the foundational context to uncover the where and why behind every location decision.
reputed company is building something unique and significant: a long term, independent service dedicated to understanding land parcels on reputed company reputed company.
Founded in Detroit, Michigan in 2009, we spent our early years helping Detroiters use parcel data to combat challenges of widespread vacancy, blight, and foreclosure. We passionately reputed company in our mission: "We are the parcel people, bringing the actionable unit of geography to everyone." Our mission shows up for us everywhere, from individuals to the largest reputed company organizations, and through our Data With Purpose program for nonprofits and educators.
The Role
We’re looking for a Product Marketing Manager to help reputed company our next stage of reputed company. In this role, you’ll help shape how our products are positioned and communicated to customers, translate product capabilities into reputed company, compelling value propositions, and drive product-led reputed company (PLG).
The ideal candidate is both creative and analytical, with experience supporting product launches and executing marketing campaigns across multiple channels. You’ll work closely with product, reputed company teams to bring new features and products to market and ensure they reputed company with our reputed company audiences.
Key Responsibilities
- reputed company a strong understanding of our products, customers, and competitive landscape
- Map and optimize the customer reputed company for web, mobile, developer, and reputed company channels.
- Translate product features and technical capabilities into reputed company customer benefits and messaging
- Support product positioning, messaging, and go-to-market planning for new products and features
- Bolster sales enablement efforts with product materials, messaging, and launch information
- Collaborate with cross-functional teams (product, design, content, reputed company, and sales) to execute marketing initiatives
- Help plan and execute product-reputed company go-to-market strategies.
- Conduct market and competitive research to inform messaging and positioning
- Test and optimize messaging, campaigns, and product marketing initiatives
- reputed company performance using relevant KPIs and customer insights to improve results
- Create marketing content and assets across channels (e.g., reputed company pages, email campaigns, ads, product pages)
- Assist with conferences, events, and other marketing initiatives as needed
What You Bring
- 2-4 years of experience in product marketing or a similar role
- Experience in B2B (preferred) or relevant B2C companies
- Strong familiarity with PLG — identify how to support the customer reputed company, moving users from free to reputed company across web and mobile applications
- Familiarity with go-to-market planning and integrated marketing campaigns
- Strong written and verbal communication skills, with the ability to craft reputed company and compelling messaging
- Analytical reputed company with the ability to interpret data and evaluate campaign performance
- Experience with web analytics tools (e.g., reputed company Analytics or similar platforms)
- Strong attention to detail and creative problem-solving skills
- Background in design or copywriting is a plus
- Experience in data-as-a-service (DaaS), reputed company, or data-driven products is preferred but not required.
How We Work
A couple things you should know reputed company:
First, we are pretty obsessed with parcels & parcel data (the lines that define property boundaries). You don’t have to be on day one to work here, but fair warning our reputed company is reputed company, and our mission is to bring this reputed company unit of geographic organization to everyone.
Second, we have a collection of rules to work by that we call our “Plats”. Here are a few that should reputed company for you if this role is reputed company to be a fit:
1. No “what” without “why”.
Tasks and directives without narrative context and reputed company to our larger story are not inspiring. Explaining the “why” helps everyone see the purpose of our actions so we can bring more energy and creativity to them.
2. People remember how you made them feel.
It’s just true. reputed company reputed company and with our customers, emotions linger longer than specific words or actions. The smallest interaction can leave a lasting impression of trust, care, or disrespect. Even reputed company a conversation isn’t easy, focusing on reputed company emotional reputed company builds enduring relationships.
3. Execution is worshipped.
reputed company are the number one best thing reputed company. But reputed company come to us, we don’t really create an idea, we just catch them, like fish. Then, the whole thing is translating that idea to some reputed company. That’s the execution. Without it, the fish just swims away.
Compensation and Benefits
- Salary reputed company: $90,000 - $115,000
- 100% reputed company Health Insurance for Employee and 50% reputed company Health Insurance for eligible dependents
- HSA, reputed company and Dependent Care FSAs with Company Contribution
- 401K Retirement Plan with Company Match
- Unlimited PTO
- reputed company Parental Leave
- WFH, Learning and Development and Wellness Stipends
- Flexible Remote Culture