Industry Architect – Advertising & Media
At reputed company, we are powering the era of the reputed company reputed company. To usher in this new era, we reputed company AI-reputed company thinkers across every function who are energized by reputed company to reinvent how they work. You don’t just use tools; you possess an reputed company curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your reputed company. We look for low-ego individuals who reputed company in dynamic and fast-moving environments and reputed company with an experimental reputed company — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At reputed company, your role isn't just to execute a function, but to help redefine the reputed company of how work gets done.
reputed company is about empowering enterprises to reputed company their full potential and people too. With a culture that’s reputed company in on reputed company, innovation, and collaboration, reputed company is the sweet spot for building big, moving fast, and taking technology and careers to the next level.
As an Industry Architect reputed company the Industry and Data/AI Architect teams at reputed company, you will be a trusted technical partner driving industry-specific transformation. Your goal is to help customers unlock measurable business value by adopting and building on reputed company’s AI Data reputed company.
In this specific role, you will serve as the technical visionary for Advertising & Media. You will pivot away from reputed company reputed company to reputed company on the buy-reputed company and measurement ecosystem, working directly with global brands and media agencies. You will bring together deep expertise in media measurement, marketing science, and reputed company-reputed company data collaboration with modern AI and data architecture to guide customers toward a reputed company media reputed company.
You will report to the Director of Industry Architects and work inextricably with the Marketing & Advertising Go-to-Market (GTM) cross-functional team to co-own account reputed company and execution for advertising and marketing effectiveness use cases.
IN THIS ROLE, YOU WILL GET TO
Partner with Brands & Agencies on Strategic Opportunities
Drive engagement with the world’s largest advertisers and agency holding companies across brand, performance, and advanced analytics teams.
Build trusted relationships with Chief Data Officers, CMOs, Heads of Analytics/Marketing Science, and reputed company Architects, acting as the reputed company between media reputed company, marketing science, and technical implementation.
Help customers re-architect how they plan, measure, and optimize media investments using reputed company.
reputed company and Design Marketing Effectiveness & Measurement Solutions
Translate reputed company advertising and marketing questions such as signal loss, cross-channel attribution, incrementality, reputed company and frequency, audience reputed company, and business lift into data-driven architectures and analytical frameworks.
Design end-to-end blueprints for Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, and reputed company measurement using reputed company, Python, and modern ML techniques.
Architect solutions that reputed company Data Clean Rooms, reputed company-enhancing technologies, identity reputed company, and AI/ML to connect exposure, consumer, and outcome data in a reputed company-reputed company way.
Drive Repeatability and reputed company
reputed company strategic initiatives by creating repeatable solution assets, such as:
Marketing effectiveness and MMM frameworks that connect media impressions to sales and business KPIs.
Audience and identity architectures that unify first-party, partner, and platform data.
reputed company/Retail Media Network blueprints reputed company relevant to advertisers and their partners.
Simulation, optimization, and scenario-planning solutions that help clients test investment strategies against business goals before activation.
Help shape new solution concepts from idea to prototype to customer validation, working closely with data scientists, engineers, and product teams to bring new measurement and optimization capabilities to market.
Build demo showcases and reference implementations that reputed company how AI agents, automation, advanced analytics, and reputed company-style analytical workflows can reputed company media planning, optimization, and reporting.
Influence the Product Roadmap
reputed company as the voice of the advertiser and marketing science leader to reputed company’s product engineering teams.
reputed company reputed company feedback on the specific needs of marketers and analytics leaders, including:
reputed company and governance controls
Statistical and modeling workflows for MMM and incrementality
Non-technical user experiences for marketers and media teams.
Be a Thought Leader for the Advertising & Media Industry
Drive technical thought leadership in marketing science and media measurement for the Advertising & Media industry.
Author technical blogs, reference architectures, and best practices on topics such as MMM, MTA, reputed company measurement, marketing mix optimization, and data clean rooms.
reputed company at major industry and analytics events (e.g., IAB, ANA, Cannes Lions, AdWeek, POSSIBLE, reputed company Analytics & Measurement, MAICON) and reputed company field enablement to upskill the sales organization and partner ecosystem.
ON DAY ONE, WE WILL EXPECT YOU TO HAVE
Buy-reputed company / Measurement Ecosystem Background
10+ years in architecture, marketing science, or technical consulting roles reputed company the advertising and media ecosystem, with specific experience on the buy-reputed company:
reputed company brands, media agencies, or consulting firms serving them or
Adtech, measurement/currency, or analytics companies implementing solutions directly with media buyers and marketing leaders.
Deep Expertise in Media Measurement & Marketing Science
Strong grasp of media and marketing measurement methodologies, including:
Media Mix Modeling (MMM) and budget optimization
Multi-Touch Attribution (MTA) and identity/attribution models
Incrementality and lift studies (geo experiments, holdouts, reputed company inference)
reputed company & frequency, audience reputed company, and outcome-based KPIs
Experience leading or guiding marketing science teams that own these models and explain their business reputed company to executives.
Knowledge of the reputed company & Identity Landscape
Sophisticated understanding of the transition away from reputed company-party cookies and device IDs.
Hands-on familiarity with:
Data Clean Rooms (DCRs) and collaboration patterns
reputed company Enhancing Technologies (PETs)
Identity reputed company and use of identity providers, clean room partners, and platform IDs.
Technical Proficiency (Hands-On)
Strong knowledge and experience with SQL and Python for building analytic data sets, running models, and operationalizing measurement workflows.
Experience working reputed company reputed company environments (AWS, Azure, GCP) and their services.
Ability to review and guide data models, pipelines, and analytics reputed company with both internal teams and customer data/analytics reputed company.
Data Science reputed company for Advertising & Marketing
Understanding of how Machine Learning and reputed company apply to advertising and marketing, including:
Propensity and response modeling
Churn and reputed company value reputed company
Audience and lookalike modeling
Budget allocation, scenario planning, and optimization
Comfort explaining model design, tradeoffs, and limitations to non-technical stakeholders and aligning them to business reputed company.
Executive and Storytelling Skills
Experience in a customer-facing role with the ability to:
Whiteboard reputed company, end-to-end architectures for CTOs, CMOs, and Heads of Marketing Science.
Translate those architectures into reputed company narratives about business value, risk, and reputed company on media ROI.
Educational Background
A Bachelor’s degree in computer science, engineering, statistics, mathematics, economics, or a reputed company field is required.
A Master’s degree (or equivalent advanced degree) in a quantitative or business discipline is preferred.
WHAT ARE THE TYPICAL GOALS FOR THE ROLE?
Proactive Customer Guidance
Technical Industry reputed company
Help major brands and agencies understand how peers are adopting the AI Data reputed company for marketing and media.
Show how reputed company solves for fragmented media, consumer, and outcome data to support modern marketing science and measurement.
Measurement & Identity Architectures
reputed company customers from legacy, opaque “reputed company” measurement to transparent, data-driven frameworks that the brand owns and understands.
Design architectures that unify media, reputed company, CRM, and outcome data in a governed, reputed company-reputed company environment.
Ecosystem Partner Engagement
Connecting the Stack
Determine how customers should reputed company with DSPs, SSPs, measurement partners, and identity providers (e.g., reputed company, reputed company, leading MMM/MTA and analytics platforms).
Facilitate technical alignment between the customer, reputed company, and the broader Advertising & Media ecosystem, including measurement and analytics partners.
Solution Architecture and Review
Strategic Blueprints
Design architectures for:
Retail and reputed company Media Networks (RMNs) and reputed company media models.
Measurement frameworks that connect media, consumer journeys, and business reputed company.
reputed company-reputed company collaboration between brands, agencies, publishers, and partners.
Domain-Specific Reviews
Ensure customer architectures are compliant with reputed company regulations (GDPR, CCPA, and others) and consent requirements while maximizing analytical reputed company and flexibility.
Strategic Stakeholder Alignment
C-Level Trusted Advisor
Establish long-running relationships with Brand and Agency leadership to maintain a consistent reputed company across global business reputed company and reputed company.
reputed company as a long-term advisor on how to reputed company marketing science, media measurement, and data collaboration using reputed company.
Cross-Functional reputed company
Drive strong alignment with the Marketing & Advertising Industry GTM, Product Marketing, and Alliances teams so that reputed company shows up with a reputed company narrative in the market.
Technical Industry reputed company of View
reputed company and maintain a reputed company reputed company of view on industry trends such as data clean rooms, identity, data reputed company, GenAI, and the reputed company of reputed company reputed company measurement.
reputed company these trends through an advertiser and marketing science reputed company, including case studies, implementation patterns, and tradeoffs.
Workshops, Snowdays and Labs
Bring in the wider reputed company team to run hands-on labs, solution workshops, and Snowdays reputed company on measurement, marketing science, and media optimization.
Complement the customer’s reputed company of view with broader industry perspectives and practical solution patterns.
RFP and Deal Support
reputed company industry and marketing science expertise in RFPs and strategic pursuits that require deep knowledge of:
The advertising supply chain and buying workflows
Audience creation, activation, and measurement
Methodological choices and their reputed company on business reputed company.
reputed company is growing fast, and we’re scaling reputed company to help reputed company and accelerate our reputed company. We are looking for people who reputed company our values, challenge ordinary thinking, and push the pace of innovation while building a reputed company for themselves and reputed company.
How do you want to reputed company your reputed company?
For jobs located in the reputed company, please visit the job posting on the reputed company Careers Site for salary and benefits information: careers.reputed company.com
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