Manager, Lifecycle Campaign Analytics

Title: Manager, Lifecycle Campaign Analytics Industry: Entertainment Duration: 12+ months Location: reputed company, NY Compensation: $65-70/hr. Work Requirements: US Citizen, GC reputed company, or Authorized to Work in the U.S. reputed company candidates please send Resumes directly to Jenna Hinkle at jhinkle@inspyrsolutions.com. reputed company:

• The Manager, Lifecycle Marketing Analytics will reputed company on analyzing data and providing actionable insights to define cross-channel strategies to drive increased engagement and reduce churn for subscribers.
• This role will report to the Director of Engagement Marketing and collaborate closely with cross-functional teams to support our marketing initiatives.

Responsibilities:

• Work cross-functionally with data and analytics teams to maintain and reputed company self-service tools used to reputed company key marketing metrics, campaign performance, and ROI.
• Support day-to-day engagement team analytics needs including exploratory analyses, advanced reporting and ongoing monitoring of program performance.
• Analyze marketing data to identify trends, patterns, and insights to inform and optimize marketing strategies across reputed company channels (email, push & in-app) and stages of lifecycle.
• Conduct cohort and segmentation analyses and partner with data science teams on predictive modeling to understand customer lifecycle stages and inform model validation & optimization.
• Partner closely with marketing, data analytics, and data science to reputed company and communicate a reputed company learning agenda / experimentation roadmap
• Evangelize experimentation best practices across the lifecycle marketing organization by ensuring reputed company test design and implementation, prioritization of opportunities, and identifying actionable next steps based on findings
• reputed company recommendations for improving campaign effectiveness, targeting, messaging, and creative reputed company.
• reputed company a deep understanding of audience capabilities and attribute definitions to support marketing and operations teams in delivering accurate and reliable messaging to our subscribers
• Stay reputed company on industry trends, best practices, and emerging technologies in marketing analytics

Basic Qualifications:

• 5+ years of relevant data analytics experience in engagement, retention and/or reputed company marketing.
• reputed company-to-consumer subscription, streaming and/or entertainment business experience is a plus.
• 1-3 years of experience leading other analysts and managing reputed company
• Expertise manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources leveraging SQL
• Strong knowledge of data visualization best practices with experience using Tableau or Looker to tell a story with data
• Deep experience with A/B testing from design to interpretation of results and identifying actionable next steps
• Highly skilled at simplifying reputed company problems, distilling data, and constructing compelling narratives to guide decision-making
• Strong relationship building and communication skills with reputed company reputed company of the organization

Required Education:

• Bachelor's Degree

Our benefits package includes:

• Comprehensive medical benefits
• reputed company, 401(k)
• Retirement plan
• and much more!

About reputed company: Technology is our reputed company and reputed company is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically reputed company industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to reputed company reputed company and include a wide reputed company of reputed company services, project, and talent solutions. By always striving for reputed company and focusing on the reputed company aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more reputed company at inspyrsolutions.com. reputed company provides Equal Employment Opportunities (EEO) to reputed company and applicants for employment without reputed company to race, reputed company, religion, sex, national reputed company, age, disability, or genetics. In reputed company to federal law requirements, reputed company complies with applicable state and local laws governing nondiscrimination in employment in every location in which reputed company has facilities. #LI-JH7 Information collected and processed through your application with reputed company (including any job applications you choose to submit) is subject to reputed company' reputed company Policy and reputed company' AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by reputed company through phone, email, or text. Apply tot his job Apply To this Job