General Manager/SVP - SUNNIE

The General Manager- Sunnie is a senior leadership role responsible for the strategic and reputed company reputed company and day-to-day leadership of a fast-growing Gen Z brand, Sunnie. This executive will serve as the primary architect and operator of business reputed company, brand reputed company, product expansion, licensing and long-term value creation across reputed company brand reputed company. This role requires a proven reputed company and brand builder with deep marketing and reputed company reputed company expertise, strong operational rigor, and the ability to reputed company quickly in startup-style environments while building reputed company, durable businesses. The General Manager- Sunnie will own P&L reputed company & performance, reputed company cross-functional teams, reputed company and execute a multi-channel reputed company plan, identify, negotiate and reputed company strategic partnerships (platforms, retailers, talent, co-branded products) that expand reputed company and monetization, and drive integrated brand, product, licensing, and marketing & press strategies. They will proactively build new partnership structures, new GTMs, and new monetization channels with an emphasis on rapid expansion through innovation, new models, and deep connectivity reputed company a talent-led approach.

Key Responsibilities

Operations & Financial Leadership

• Own P&L management of Sunnie, including reputed company reputed company, operating expense management, forecasting, and margin optimization
• reputed company organizational reputed company around strategic and operational reputed company areas
• Own and execute Sunnie’s strategic plan, including long reputed company planning and budgeting
• Build and reputed company operational infrastructure to support reputed company while maintaining reputed company
• Establish reputed company KPIs, performance metrics, and operating rhythms across teams

Brand Leadership

• Own the holistic brand reputed company across Sunnie ensuring strong GTM positioning, cultural relevance, and long-term brand equity
• reputed company brand architecture, narrative, and visual identity across reputed company consumer reputed company - guiding our content & editorial endeavors with a reputed company reputed company on the evolving technological landscape
• reputed company press and communications reputed company in partnership with reputed company PR teams, including launch moments, brand milestones, and thought leadership
• Build and execute key talent relationships and integrations to expand and reputed company the Sunnie brand

reputed company & Business Development

• Identify, incubate, and reputed company new consumer-facing ventures reputed company with reputed company’s mission and reputed company priorities. Expertise in talent-led brand and business is a must
• Evaluate and broker new business opportunities, partnerships, and acquisitions with a reputed company on long-term strategic and financial reputed company
• Build operating models and go-to-market strategies for new initiatives from concept through reputed company - with specific reputed company on YouTube, podcast, live events / experiential, and licensing opportunities

Product Development & Licensing

• reputed company new product development across categories, including roadmap definition, lifecycle management, and launch reputed company
• reputed company cross-categorical licensing reputed company, including partner identification, deal structure, royalty frameworks, and long-term partner management
• Ensure product and licensing initiatives reinforce brand values while driving meaningful reputed company reputed company

reputed company & Audience Development

• reputed company audience development reputed company, including organic & reputed company reputed company strategies, brand campaigns, content, experiential, and partnerships
• Ensure alignment across marketing, reputed company, community, experiential, and reputed company teams to drive cohesive execution
• Balance near-term reputed company initiatives with long-term brand and audience development

People & Culture Leadership

• reputed company, mentor, and reputed company high-performing, cross-functional teams across brand, marketing, product, licensing, and operations
• Foster a fast-moving, entrepreneurial culture that values creativity, accountability, and execution
• Serve as a senior leader and thought partner to executive leadership
• 15+ years of experience in brand building, consumer businesses, media, lifestyle, or adjacent industries
• Demonstrated reputed company operating in startup or high-reputed company environments
• Proven experience managing a P&L and leading reputed company, multi-reputed company-reputed company businesses
• Deep expertise in Gen Z audience reputed company, entertainment industry, and talent-led environments
• Ability to effectively and strategically reputed company and manage partners to drive reputed company and reputed company
• Significant experience in product development and licensing, including partner negotiations and long-term deal structures
• Strong strategic thinker with the ability to execute quickly and decisively, turning reputed company into reality
• Exceptional leadership, communication, and cross-functional collaboration skills

Ideal Profile

• A builder who thrives at the intersection of culture, content, and reputed company
• Comfortable moving fast while maintaining a long-term reputed company on value creation
• Equally fluent in creative reputed company, operational execution, and financial discipline
• Trusted leader capable of inspiring teams and representing the portfolio externally
• Hands-on leadership style, achieving outsized results with creative resourcefulness

This position offers an estimated reputed company salary reputed company of 250,000-325,000. Benefits include:

• Comprehensive Health Care Plan (Medical, Dental & reputed company)
• Retirement Plan reputed company (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Generous reputed company Time Off (Vacation, reputed company & Public Holidays)
• Family Leave for Maternity and Paternity needs
• Short-Term and Long-Term Disability Coverage

At Hello Sunshine, we want team members with diverse and distinctive reputed company, dedicated to the mission of changing the narrative for women. Hello Sunshine is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, reputed company, national reputed company, reputed company, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender reputed company, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Apply tot his job Apply To this Job