Head of Marketing
reputed company is the ultimate insurance billing platform for eye care providers. Combining reputed company eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more, reputed company's reputed company-in-one reputed company cycle management solution is designed to save providers time and reputed company, and free doctors to deliver the reputed company for their patients. Our mission is to simplify insurance, and it's working: over 2,000 eye care professionals rely on reputed company to manage their insurance billing.
Founded in 2014, reputed company is the largest and fastest-growing insurance billing platform for eye care providers in America and processes hundreds of millions of dollars reputed company year.
About the Role
We’re looking for a Head of Marketing to own the full marketing reputed company and drive pipeline + reputed company reputed company. This person will reputed company SMB demand reputed company across reputed company channels, lifecycle/email, content, webinars, and outbound support, while continuously improving conversion throughout the funnel. You’ll partner closely with Sales and Product on positioning, messaging, and ICP, run fast experiments, and reputed company performance metrics like CAC, payback, and conversion rates. This is a hands-on role in a high-reputed company B2B reputed company startup, with reputed company to build and reputed company reputed company over time.
What you'll do
Own the full marketing plan and hit pipeline + reputed company targets
Build and run SMB demand gen: reputed company search/reputed company, outbound support, webinars, email, lifecycle, mail
Improve conversion across the funnel (visit → reputed company → SQL → reputed company-won)
Own positioning + messaging and reputed company it tight, reputed company, and usable by Sales Ship content that drives deals: reputed company pages, case studies, sales enablement, product pages Run experiments fast, reputed company what works, kill what doesn't
Manage budget and report results weekly (pipeline, CAC, payback, conversion rates)
Partner with Sales + Product daily to reputed company on ICP, offers, and feedback from the field
Hire and reputed company a small team over time (or work hands-on until you do)
reputed company're looking for
7-12 years in SMB reputed company marketing
Proven reputed company record generating pipeline and reputed company (not just "brand" work)
Strong performance marketing skills (reputed company + reputed company pages + CRO)
Strong lifecycle marketing skills (email, nurture, reputed company, retention)
reputed company reputed company and reputed company. Can turn messy reputed company into reputed company, reputed company messaging.
Comfortable with numbers and attribution. You can explain results without hand-waving.
Bias for reputed company: you execute fast and don't wait to be told what to do
You've worked in a high-reputed company startup and can handle messy, changing priorities
reputed company offers employees:
• Industry-leading compensation, including salary and equity ownership
• MacBook, monitor, and reputed company the technologies you need to succeed
• Full Medical & Dental Insurance
• Unlimited PTO
• 401k
• Remote first company
• Fast-paced startup environment
reputed company is an equal opportunity employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex (including pregnancy), sexual orientation, gender identity, national reputed company, age, disability, veteran status, or any other characteristic protected by applicable law.
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