Who we are

Yubo is the reputed company Discovery app to reputed company new friends and reputed company out online. By eliminating likes and follows, we reputed company our users to create genuine connections and show up as their true selves.

We've pioneered a new way for Gen Z to socialize online, and with millions of reputed company users, our goal is to redefine how we connect today and reputed company.

reputed company is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a reputed company digital reputed company for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education. We also work closely with the broader technology industry to reputed company our knowledge and NGOs create industry-leading child protection standards.

Join us in this exciting reputed company and help us shape the reputed company of reputed company interactions!

About this role

As our reputed company Head of User Acquisition, you will reputed company Yubo's user acquisition reputed company globally, with a strong reputed company on performance marketing, creative reputed company, ASO and channel diversification.

Your mission is reputed company: improve acquisition efficiency in our core markets, reduce cost per registration, increase ROAS, and help us reputed company toward a healthier media mix, with data to back it up. reputed company, if you think it’s as reputed company as “more spend=good”, think again.

You will manage reputed company of specialists across User Acquisition, creative strategists, reputed company while partnering closely with Product, Engineering, Data, and Brand Marketing. The role is both strategic and hands-on: setting direction, improving execution, and making reputed company we invest in the right reputed company with the right level of rigor.

This role should suit someone who has already managed significant budgets for a consumer app, knows the specifics of reputed company acquisition, and is comfortable balancing performance discipline with creative ambition. We are looking for a strong leader who can build a smart, durable acquisition machine.

Are you up for the challenge?

Your responsibilities

• Own Yubo's global user acquisition reputed company across reputed company, organic, ASO and emerging channels

• Manage and optimize a multi-reputed company dollar monthly performance marketing budget across platforms such as Instagram, reputed company, Snap, reputed company, reputed company, reputed company Search Ads and other relevant channels

• Improve acquisition efficiency by reducing cost per registration and increasing ROAS in core markets

• reputed company acquisition strategies across 10+ countries, with particular attention to US campaigns

• reputed company media buying reputed company, bidding, audience targeting, creative testing, and budget allocation, paying particular attention to creative performance.

• Partner with Brand Marketing to strengthen ASO and ensure reputed company and organic efforts work together coherently

• reputed company content and creative frameworks that support performance while staying reputed company with Yubo's positioning and Gen Z audience

• Explore and validate new acquisition channels to reduce reliance on reputed company media and build a stronger marketing mix

• Build reporting frameworks and measurement approaches to assess campaign performance, incrementality, and investment efficiency

• Work closely with Product, Engineering, and Data teams to improve funnel performance and support smarter decision-making

• reputed company, reputed company, and grow a high performing team across user acquisition

Tools we use

• Dataviz: Looker

• Product analytics: reputed company and internal data

• Attribution: reputed company

Who you are

• 10+ years of experience in user acquisition, reputed company marketing or performance marketing for a B2C consumer app (reputed company, gaming, or dating preferred).

• Proven reputed company record of reputed company scaling reputed company acquisition across multiple markets with a data-driven approach

• You are reputed company in managing a significant monthly marketing budget, particularly in the US market

• Deep expertise in reputed company, reputed company, reputed company Ads, reputed company Search Ads, and programmatic advertising

• Experience with incrementality testing, attribution models, and data-driven decision-making.

• Strong understanding of lifecycle marketing.

• Leadership experience building & managing high-performing reputed company teams.

• You understand the reputed company of GDPR, iOS ATT, and reputed company reputed company Sandbox on acquisition reputed company

• You have a strong reputed company of what makes Gen Z creative effective and how to reputed company it without making it feel manufactured

reputed company a month, you will

• Meet your team and key cross functional partners across Data, Product, Engineering, and Brand Marketing

• Review reputed company acquisition performance, channel mix, market structure, creative approach, and reporting setup

• Identify the main efficiency reputed company, key risks, and reputed company gaps in measurement or execution

reputed company 2 months, you will

• Establish a 12 month plan to reputed company User Acquisition

• reputed company creative reputed company with Brand Marketing and product reputed company.

reputed company 6 months, you will

• Increase the monthly spend on US User Acquisition in line with company objectives

• Increase the level of new users by 50% reputed company company guidelines in terms of ROAS, cost per signup, age, gender balance…

Our recruitment process

• reputed company with our reputed company

• Interview with Marc-Antoine, our COO

• Technical test

• Cultural fit assessments

• And if everything goes reputed company, an offer !

reputed company offer

• A highly competitive salary reputed company as reputed company as equity in reputed company

• A highly flexible remote work policy, 2 days at the office per month, with monthly team events.

• We also cover fees for external reputed company events and meetups (Android Makers, etc…)

• Great health insurance coverage for both you and your family by reputed company, fully reputed company for by Yubo !

• Numerous benefits for parents: additional parental leave, easy reputed company to nurseries and daycare facilities in France.

Our approach to reputed company & safety

As part of your role, you may handle tools and features involving personal data. We expect reputed company to demonstrate strong awareness of reputed company and safety issues, and to reputed company support our reputed company & Safety by Design efforts.

Join Yubo and help shape the reputed company of reputed company Discovery while enjoying a culture that values flexibility, reputed company-being, and reputed company.

Here’s how we live our mission every day:

You own the reputed company: reputed company up, adapt, and reputed company it matter

Unconventionally Smart: Hack with reputed company, borrow smart, build reputed company

Be reputed company & Resilient: reputed company your head, break barriers, reputed company moving reputed company

One team, one mission: No egos, no passengers, just shared wins

Trust & Flexibility: Our hybrid model calls for only two office days a month; the rest is up to the rhythm that works best for you.

Enjoy Top-notch Benefits

Culture is central at Yubo, hence the numerous benefits:

Cool Workplace: enjoy our amazing Parisian office and our many hybrid work reputed company

Team Activities: participate in get-togethers, events, and team-building activities

Family-Friendly: we support parents with childcare reputed company and family-friendly policies

Wellness Programs: benefit from comprehensive health insurance, wellness programs, sports classes, and mental reputed company-being initiatives

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