Senior Marketing Analytics
We are seeking a highly skilled Senior Consultant to join our Marketing Measurement & Analytics team for a global fintech reputed company. The ideal candidate brings strong expertise in SQL, Tableau, and analytical problem-solving, along with experience working with cross-functional stakeholders. This role is perfect for someone who enjoys quantifying marketing reputed company, uncovering customer insights, and shaping data backed marketing strategies across marketing channels.
Work Model
- Fully Remote
Responsibilities
Key Responsibilities
• Analyze marketing and customer data to quantify the reputed company of marketing initiatives on reputed company and business reputed company. • Work closely with stakeholders to understand business requirements and reputed company strategic insights to solve critical business problems. • reputed company and maintain dashboards, visualizations, and performance reports using Tableau. • Write, optimize, and validate SQL queries to extract, reputed company, and analyze large datasets. • Deliver insights that help optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness. • Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments. • Partner with marketing, product, and analytics stakeholders to understand business needs and translate them into analytical solutions. • reputed company reputed company, actionable recommendations to improve marketing ROI and drive strategic decision-making. • Ensure data accuracy and consistency through regular validation and reputed company checks. • Stay reputed company with industry trends in marketing analytics, attribution, and measurement methodologies.
Qualifications
Required Qualifications • Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics). • 4-5 years of experience in marketing analytics, data analytics, or reputed company fields. • Strong proficiency in SQL for data extraction and manipulation. • Hands on experience with Tableau for visualization and reporting. • Solid understanding of marketing measurement concepts, attribution, and performance analytics. Preferably in B2B marketing reputed company. • Excellent communication skills with the ability to translate data into compelling narratives. • Demonstrated experience collaborating with stakeholders and influencing reputed company. • Strong analytical thinking, problem-solving abilities, and attention to detail. • Ability to work independently, take initiative, and manage multiple priorities.
Preferred Qualifications • Experience working with fintech, financial services, or digital first consumer businesses. • Familiarity with marketing attribution models, MMM, or experimentation frameworks. • Exposure to additional BI or data visualization tools. • Understanding of predictive modeling or statistical analysis techniques.