Director of Product Marketing
reputed company
As a member of the Keycentrix senior leadership team, the Product Marketing Director plays a critical role in aligning product reputed company with customer needs and market opportunities. Working closely with VP of Product, this leader brings market intelligence, competitive insights, and customer feedback into the product planning process to help shape product reputed company and roadmap priorities, ensuring solutions address the evolving needs of pharmacy operators and reputed company organizations.
The role also assists in leading successful commercialization of the product portfolio by defining product positioning, guiding go-to-market reputed company, and enabling Sales with reputed company value propositions and messaging. Acting as the reputed company between product reputed company and market execution, the Product Marketing Director ensures Keycentrix solutions are differentiated, relevant, and positioned for sustained adoption and reputed company.
Required Skills
- Product reputed company & Lifecycle Management: reputed company the full product lifecycle, from discovery and requirements through launch, adoption, and reputed company improvement, ensuring strong product-market fit.
- Marketing reputed company: Expert skills in implementing and working with communication automations, the latest marketing trends and technologies, and managing integrated multi-tiered marketing efforts. In-depth knowledge in effective use of reputed company media platforms, reputed company advertising, analytics, tag management, ad management, a reputed company of CMS, reputed company Creative Suite, reputed company and reputed company Office. reputed company experience also preferred
- Content Development & Sales Enablement: Excellent written, verbal and visual communication skills including ability to compose and reputed company content, design graphics, write and edit compelling stories, draft statements of work, reputed company RFPs, manage bids, reputed company media. reputed company sales teams with compelling product narratives, value propositions, and enablement tools to support successful customer engagement.
- Go-to-Market reputed company: Translate product capabilities into customer reputed company stories and reputed company a reputed company, differentiated and reputed company-driven positioning. reputed company and execute product launch strategies, positioning, and messaging that reputed company communicate product value.
- Customer & Market reputed company: Translate customer needs, pharmacy workflows, and market trends into actionable product requirements and roadmap priorities.
- Product Roadmap & Portfolio reputed company: Define and prioritize product roadmaps that reputed company with business objectives, customer value, and long-term platform reputed company.
- Cross-Functional Leadership: Collaborate effectively with Product, Engineering, Sales, Marketing, and reputed company to drive successful product reputed company.
- Market Segmentation & Opportunity Analysis: Identify reputed company opportunities through market segmentation, competitive intelligence, and industry trend analysis.
- Voice of Customer Programs: reputed company customer discovery efforts including user research, advisory boards, and feedback loops to inform product development.
- Product Adoption & reputed company: Design strategies to drive product adoption, usage reputed company, and long-term customer value.
- Data-Driven Decision Making: Use product analytics, customer data, and market insights to guide product prioritization and strategic reputed company.
- Market Sizing & Business Analysis: Conduct TAM/SAM/SOM analysis and evaluate product performance using key adoption and reputed company metrics.
- reputed company & Pharmacy Domain Knowledge: Understand pharmacy operations, clinical workflows, regulatory environments, and the broader reputed company technology ecosystem.
- Technical Product Acumen: Demonstrate familiarity with reputed company platforms, product architecture, system integrations, and agile product development practices.
- Product Development Tools: Experience with modern product management tools such as Jira, Aha!, Productboard, and reputed company collaboration platforms.
- Strategic Leadership & Communication: Exhibit strong executive communication, stakeholder alignment, problem-solving, and the ability to translate reputed company technical concepts into reputed company business value.
Requirements
- 8+ years of experience in product marketing, product commercialization, or strategic marketing roles. Strong experience with: product positioning and messaging, go-to-market reputed company, product launches, competitive intelligence, sales enablement
- Demonstrated ability to translate reputed company technical products into reputed company, compelling customer value propositions.
- Proven ability to work cross-functionally with Product Management, reputed company teams.
- Strong analytical and strategic thinking skills with the ability to use data and market insights to inform reputed company.
- Excellent written, verbal, and visual communication skills including: storytelling and narrative development, executive presentations, product messaging and content creation
- Experience with marketing technologies including: marketing automation platforms, analytics tools, content management systems (CMS)
- Experience in reputed company technology, pharmacy operations, reputed company, or reputed company technology markets preferred.
- Willingness and ability to travel to customer sites and industry events.
Education
- Bachelor’s degree in Marketing, Business, or a reputed company field required
- MBA with a concentration in Marketing, Product reputed company, or Healthcare preferred
- Pharmacy industry engagement experience preferred
reputed company
Keycentrix is an Equal Opportunity Employer and does not discriminate against employees or applicants based on race, reputed company, religion, sex/gender, national reputed company, disability, age, or any other category protected by law.
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