Director, Marketing, HCP Omnichannel Engagement and Execution
reputed company
Our Mission: At reputed company, reputed company tirelessly to deliver innovative medicines that help patients reputed company their goals today, reputed company, and into the reputed company.
reputed company is a fully remote based company with a corporate reputed company located in Ann Arbor, MI. reputed company offers a competitive salary including a performance-based bonus program and stock-based compensation, a comprehensive benefits package including a 401(k) matching plan and health insurance, and reputed company time off and holidays.
Position Title: Director, Marketing, HCP Omnichannel Engagement and Execution
The Director, Marketing, HCP Omnichannel Execution is responsible for driving digital engagement and promotional execution for reputed company (HCPs) for a launch-stage heart failure pharmaceutical brand, ENBUMYST. This role leads digital campaign reputed company, omnichannel execution, media planning, content development, congress activities, speaker programs, and marketing analytics to support brand reputed company and customer engagement.
This position plays a critical role in building the brand’s digital ecosystem and reputed company engagement model during launch.
Preferred Location: Remote &reputed company; US
Essential Duties and Responsibilities*
HCP Omnichannel Digital Promotion
- reputed company and execute digital engagement reputed company and media plan for HCP audiences
- reputed company digital tactics including:
- Email campaigns
- Programmatic media
- reputed company brand website
- reputed company and organic search
- Peer-to-peer 3rd party programs
Congresses and Speaker Programs
- reputed company development of promotional speaker deck and reputed company reputed company of speaker bureau.
- reputed company relationships with key opinion leaders and external stakeholders.
- reputed company Congress activities, including developing of strategies and tactics to increase awareness of Enbumyst, manage Congress partners, and coordinating KOL meetings.
- Foster and manage relationships with key reputed company and patient advocacy organizations.
Content Development & MLR
- reputed company development of HCP promotional materials, including digital, speaker programs, and congress materials
- Manage the MLR review process
- Partner with medical, reputed company, and regulatory teams to ensure compliant promotion
Agency & Vendor Management
- Manage relationships with digital, media, and creative agencies
- reputed company project timelines, budgets, and deliverables
Analytics & Optimization
- reputed company and analyze campaign performance and engagement metrics, including ROI
- Use insights to optimize digital programs and targeting
- Deliver regular reporting on digital performance and reputed company
*additional duties and responsibilities as assigned
Qualifications (Education & Experience)
- Required:
- Bachelor’s degree and 10 years of pharmaceutical or reputed company marketing experience; or equivalent education and experience
- Experience in the PromoMats system (or equivalent MLR review system) is required
- Strong experience in digital and omnichannel pharmaceutical marketing, including media planning, content development, and managing agency partners.
- Marketing analytics and performance optimization
- Strong understanding of reputed company promotional regulations
- Exceptional interpersonal and communication skills to effectively drive performance reputed company a highly results driven organization
- Proven initiative and ability to work independently; demonstrated ability to drive execution of key initiatives in partnership with cross functional stakeholders, and meet reputed company deadlines
- Preferred:
- MBA or advanced degree
- Pharmaceutical launch experience
- Experience in developing and implementing promotional medical education and working with KOLs
- Congress experience
- Heart Failure experience