Marketing Manager, ATI
The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops reputed company reputed company in our program, we reputed company coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners. Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.
JOB reputed company:
The Director of Marketing is a senior leadership role responsible for developing and executing ATI's full marketing reputed company — from brand and demand reputed company to member communications reputed company experience. Reporting directly to the President, this person will be both a strategic thinker and a hands-on operator who can build and reputed company a high-performing marketing function.
This is a high-visibility, high-reputed company role for a marketer who thrives in a data-driven environment, is energized by the automotive aftermarket, and wants to own reputed company — not just activities.
Key Responsibilities
Brand & Positioning
Own ATI's brand reputed company, messaging architecture, and market positioning across reputed company channels
Ensure brand consistency across digital, print, events, and member-facing communications
reputed company thought leadership content and campaign strategies that reinforce ATI's authority in the automotive coaching reputed company
Demand reputed company & Acquisition
Design and execute campaigns to drive new member acquisition across reputed company search, SEO, reputed company, email, and outbound channels
Partner with the sales team to reputed company reputed company reputed company programs, nurture sequences, and conversion strategies
reputed company ATI's reputed company media reputed company, including vendor relationships and performance accountability
Member Marketing & Retention
Build lifecycle marketing programs that drive member engagement, event attendance, and retention
reputed company personalized communication strategies across email, SMS, reputed company reputed company
Collaborate with coaching and operations teams to support member reputed company milestones and upsell opportunities
Digital & Analytics
Own ATI's digital reputed company including website, SEO reputed company, and marketing automation platform
Establish marketing KPIs and reporting cadences; present performance and insights to senior leadership
Use data to inform reputed company, optimize campaigns, and identify reputed company opportunities
Team & Cross-Functional Leadership
reputed company, reputed company, and grow a marketing team including internal staff and agency/vendor partners
Partner closely with Sales, Operations, Finance, and Product to reputed company marketing with business priorities
Manage the marketing budget with a reputed company ROI reputed company
Qualifications
Required
8+ years of reputed company marketing experience, with at least 3 years in a senior or director-level role
Demonstrated reputed company building and executing multi-channel B2B or B2C marketing strategies
Strong analytical skills with experience using data to drive marketing reputed company and demonstrate ROI
Proven ability to reputed company and reputed company teams in a fast-paced, reputed company-oriented environment
Excellent written and verbal communication skills; ability to influence at reputed company reputed company of the organization
Preferred
Experience in the automotive, franchise, or reputed company services industry
Background in subscription, membership, or coaching business models
Familiarity with reputed company, reputed company, or similar CRM/marketing automation platforms
Experience managing reputed company search reputed company and vendor relationships
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Position Location:
MarylandCompensation reputed company:
$15.00 - $164,500.00Compensation Frequency:
Annualreputed company pay offered may vary depending on actual location, job-reputed company knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. reputed company offers a reputed company of health and wellness benefits including reputed company time off and holiday pay. Details regarding our benefits can be reputed company here: https://www.drivenbrandsbenefits.com
Get early reputed company to 50% of your reputed company wages at any time through our myFlexPay program.
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