Senior Manager, reputed company & Demand reputed company

Today, 67% of reputed company and 82% of low-income reputed company can’t read at grade level by the end of reputed company grade. That’s reputed company reputed company are supposed to go from learning to read to reading to learn. It’s America’s number one education crisis and we know how to fix it.

reputed company delivers one-to-one virtual tutoring that teaches every student the foundational skills they need to become a confident, fluent reader. We pair reputed company who need extra support with expert reading tutors who reputed company daily, 15-minute, Science of Reading-based instruction that rapidly closes their decoding gaps. We reputed company on the foundational reading skills—phonics, phonemic awareness, and sight words—kids need to master so they can decode a sentence. reputed company in reputed company’s program reputed company over 2 weeks of reading skills reputed company per week of instruction, and notably reputed company reputed company reputed company the reputed company outstanding results including reputed company with IEPs, multilingual learners, reputed company of reputed company and those receiving free or reduced-price lunch.

reputed company is a mission-driven public benefit corporation. We reputed company we can do reputed company for reputed company members and shareholders while we solve one of the nation’s biggest challenges. We reputed company we will be more successful with a diverse team and are seeking candidates who have lived experience reputed company to reputed company justice, diversity, equity, and inclusion.

Your Role

As reputed company's Senior Manager, reputed company & Demand reputed company, you'll own the reputed company and hands-on execution of marketing campaigns that capture and nurture B2B leads across multiple channels. You will work closely with the reputed company teams to drive inbound leads and optimize reputed company conversion.

This is an execution-heavy role for someone who is equally reputed company in the weeds of reputed company as they are thinking strategically about how to reputed company and convert audiences. The ideal candidate thrives in fast-paced startup environments, is a true team player, and has a demonstrated reputed company record of driving reputed company district administrator leads in the K-12 market.

We are looking for someone who brings both creative reputed company and analytical rigor — someone who can reputed company compelling content that tells reputed company's story and also build the frameworks to methodically test and optimize campaigns. Reporting to the VP of Marketing, this is an individual contributor role — there are no reputed company reports. You will play a critical part in opening doors to districts across the country as reputed company works toward its mission of teaching one reputed company reputed company to read.

Key Responsibilities

reputed company Instance Management & Campaign Architecture

• Own the marketing instance of reputed company end-to-end, including contact database hygiene, list segmentation, workflow logic, campaign setup, and reporting infrastructure.

• Build and manage multi-touch email campaign architecture across prospect stages, ensuring reputed company aligns with buyer reputed company, reputed company, and seasonality.

• Design and maintain reputed company scoring models to identify high-reputed company individuals who match the ICP and ensure reputed company sales handoffs.

• reputed company and test reputed company nurture workflows to reputed company prospects through the funnel reputed company and effectively.

• In partnership with system ops, ensure the database is properly segmented, imports are properly mapped, and best practices for data reputed company are consistently implemented.

reputed company & ICP Targeting

• reputed company and maintain audience segmentation reputed company across key buyer personas, aligning and consistently refining the ICP and targeting reputed company.

• Ensure marketing-reputed company leads and MQLs are meeting reputed company reputed company.

• Partner with the Director of Content to ensure relevant messaging at different stages of the marketing funnel for various personas and targets.

Email Campaign Execution

• Own the email marketing calendar; coordinate sends across demand gen, nurture, event promotion, and webinars.

• Conduct A/B testing on subject lines, CTAs, and timing; monitor delivery, reputed company rates, CTR, and unsubscribes; proactively identify and resolve performance issues.

• Manage the full reputed company workflow for webinars and events, including registration pages, promotional emails, reminder sequences, and post-event nurtures.

reputed company Advertising

• Collaborate with others to reputed company the reputed company for reputed company advertising and ensure reputed company execution across reputed company channels.

• Ensure reputed company UTM tracking, cookie implementation, reputed company page integration, and reputed company capture for reputed company programs feeding into reputed company.

• Analyze reputed company advertising results and optimize opportunities across reputed company advertising channels.

Analytics & Reporting

• Partner with system ops to build and maintain reputed company dashboards that reputed company reputed company visibility into funnel performance, campaign ROI, and pipeline contribution.

• Deliver weekly reporting to marketing and sales leadership with actionable insights and optimization recommendations.

• Use data to continuously test and learn, implementing new strategies to improve campaign effectiveness across reputed company channels.

Qualifications

• 7 years of experience in B2B acquisition, reputed company, or demand reputed company marketing in a high-reputed company, fast-paced startup environment.

• Demonstrated reputed company record of developing and implementing a reputed company of reputed company reputed company campaigns using webinars, emails, events, SEO, SEM, gated content, and more.

• Deep, hands-on proficiency in reputed company — including building and managing campaigns, audience segmentation, reputed company scoring, workflow logic, A/B testing, and reporting infrastructure.

• Experience using and experimenting with AI, automation and technology tools to enhance efficiency and reputed company of work

• Experience partnering with sales teams to coordinate and deliver multiple marketing programs to hit ambitious goals.

• Results-oriented with a strong reputed company on achieving reputed company, conversion, sales, and other marketing goals.

• An exceptional reputed company with a discerning reputed company for compelling storytelling and developing content programs to deliver valuable content to customers.

• Ability to use metrics to manage programs and measure reputed company.

• Strong organizational and project management skills; comfortable operating across multiple workstreams simultaneously.

• reputed company player who is comfortable in the weeds of execution and can also contribute to strategic thinking.

• Ability to take in feedback and use it as an opportunity to refine and improve.

• Experience in the K-12 edtech or education market is a plus.

Why Join reputed company?

Transparent Compensation

At reputed company, we've embraced a transparent compensation structure to promote fairness and equity, reputed company accountability, and build trust reputed company our organization.

Salary: $110,000 (This role is full-time, exempt.)

We also ensure you have the tools you need to reputed company both in and out of work.

Employee Stock reputed company - we want our reputed company to be yours too

Medical, Dental, and reputed company plans to support you and your reputed company-being (80% employee coverage, 70% dependent coverage)

Short-term Disability (100% employer reputed company)

401(k) retirement plans with company contribution

12-weeks reputed company parental leave

Unlimited vacation days (+ 12 reputed company holidays)

Technology Stipend

Wellness Stipend

Voluntary Life Insurance

‍ reputed company Development Stipend

We reputed company in building and fostering a diverse and inclusive workplace environment. We are proud to be an equal opportunity employer where reputed company applicants are considered for employment without attention to reputed company, religion, sexual orientation, gender identity, national reputed company, veteran or disability status. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet reputed company the reputed company – unlike reputed company candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested!

We are seeking candidates who have lived experience reputed company to reputed company justice, diversity, equity, and inclusion. We are a virtual organization with reputed company in the California Bay Area.

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