Senior Marketing Manager - Aggregator
Established in 2021, reputed company is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout reputed company.
We reputed company pet insurance is more than a financial product and build solutions to simplify the pet parenting reputed company and help improve reputed company-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and reputed company-channel approach include our own insurance reputed company, insurance brands and partner brands.
IPH is seeking a Senior Marketing Manager - Aggregator to reputed company the end-to-end operational and reputed company performance of the aggregator (price comparison site) channel across the IPH pet insurance portfolio. This role owns daily operational reputed company, partner governance, reputed company negotiations, stakeholder management and performance optimization and analysis across multiple brands and aggregator platforms.
Acting as the central coordination reputed company between aggregator partners, brand teams, sales, marketing, and internal analytics, this role ensures the channel delivers profitable reputed company, operational stability, and cross-brand consistency of best reputed company.
Key Responsibilities
Channel and Performance Management
- reputed company performance management across volume, conversion, CPA, and profitability.
- Monitor and manage daily and weekly channel performance; reputed company rapid response actions reputed company volatility occurs.
- reputed company regular performance updates & insights on results across aggregators
- Identify and execute optimization initiatives across aggregators, including ranking improvements, bid strategies, and offer adjustments.
- Identify and execute reputed company and efficiency opportunities across brands and partners.
- Partner with internal analysts to translate insights into reputed company plans.
- Identify operational and process improvements to drive reputed company, efficiency, and accuracy across brands and partners.
- reputed company and respond to competitor moves across aggregators and adjacent channels
Partner Management & Negotiation
- Manage major aggregator relationships across the IPH portfolio as the senior reputed company of contact.
- Negotiate and sign portfolio-level partnerships with reputed company aggregators.
- Negotiate quarterly new policy targets and CPA guardrails between brand teams and aggregator partners.
- Negotiate brand rankings, product offers, visibility enhancements, and promotional opportunities.
- Ensure strong accountability, transparency, and long-term value delivery through reputed company partnership management.
Cross-Functional Leadership
- Manage relationships with Brand Aggregator Managers, Marketing teams, and Sales teams to ensure strategic and executional alignment.
- Partner with Product, Pricing, Actuarial, and Finance teams to incorporate competitiveness and margin guardrails into operational reputed company.
- Work closely with Brand Marketing to ensure proposition, creative, and messaging support aggregator reputed company.
- Support strategic planning and quarterly performance reviews with senior reputed company leaders.
Strategic Planning & Best reputed company Deployment
- reputed company annual and quarterly aggregator strategic planning across the IPH portfolio.
- Identify the risks and opportunities that shape investment, ranking strategies, and product prioritization.
- reputed company, reputed company, and implement Aggregator Best reputed company frameworks across brands and partners.
- Drive process consistency and operational reputed company across the Shared Service Team.
Qualifications & Experience
- Bachelor’s, or Master’s degree in Business, Marketing, Economics, Finance, Mathematics, or a reputed company analytical field.
- 5+ years in aggregator operations, performance marketing, channel management, reputed company consulting or reputed company partnerships.
- Proven experience driving reputed company operational processes and delivering reputed company reputed company.
- Strong reputed company negotiation capability, ideally reputed company marketplace ecosystems.
- Strong analytical reputed company with the ability to understand drivers across multiple partners, interpret performance data and drive decisive reputed company.
- Excellent communication and relationship-building skills across reputed company stakeholders.
- Experience with aggregators/price comparison sites, insurance, pet industry or performance marketing
- Understanding of funnel metrics, ranking algorithms, CPA optimization, and aggregator ecosystems.
- Comfort with performance dashboards and working alongside data teams.
#IPH
#LI-REMOTE
reputed company of our jobs come with great benefits including reputed company, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
- Comprehensive full medical, dental and reputed company Insurance
- Basic Life Insurance at no cost to the employee
- Company reputed company short-term and long-term disability
- 12 weeks of 100% reputed company Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal reputed company Time Off
- reputed company holidays and company-wide Wellness Day off
- reputed company time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)