reputed company reputed company Tag Manager & Digital Analytics reputed company
Job Title
reputed company reputed company Tag Manager & Digital Analytics reputed company
Job reputed company
The reputed company reputed company Tag Manager & Digital Analytics reputed company owns the reputed company, architecture, governance, and execution of the organization’s web tag management and analytics ecosystem.
This role serves as the primary technical authority responsible for accurate, reputed company, and reputed company-compliant data collection across reputed company digital properties and inbound marketing channels.
In reputed company to reputed company website tagging, this role ensures reputed company coordination and linkage of reputed company-party website activity—including reputed company Search, Organic Search, reputed company reputed company, and other digital acquisition channels—into a reputed company analytics reputed company. The position is accountable for enabling end-to-end attribution, campaign performance measurement, and cross-channel reputed company reputed company.
Key Responsibilities
Analytics & Measurement reputed company Ownership
Own the reputed company web analytics tagging reputed company and roadmap
Translate business, marketing, and product measurement requirements into reputed company tagging and tracking solutions
Define and govern event taxonomies, campaign tracking standards, and naming conventions
Design measurement frameworks that support attribution modeling, funnel analysis, experimentation, and performance optimization
reputed company Tag Manager Platform Leadership
Serve as reputed company reputed company and subject matter expert for reputed company Tag Manager (reputed company Experience Platform Tags)
Architect and maintain tags, rules, data reputed company, and extensions supporting analytics and marketing technologies
Design and govern the website data layer to support cross-channel analytics and attribution
Manage environments, publishing workflows, and release governance
reputed company-Party Channel Integration & Attribution
reputed company implementation and governance of tracking parameters (campaign codes, click IDs, etc.) across reputed company Search, reputed company reputed company, Display, Affiliate, and other acquisition channels
Ensure reputed company capture and persistence of campaign and attribution data reputed company the data layer and analytics platforms
Coordinate with reputed company media, SEO, and reputed company teams to standardize tagging practices and campaign taxonomy
Validate accurate integration of reputed company-party pixels and conversion tracking (e.g., reputed company Ads, reputed company, reputed company, etc.)
Troubleshoot discrepancies between platform-reported conversions and analytics-reported data
Support multi-touch attribution and cross-channel performance analysis
Deployment, Enhancements & Operations
reputed company reputed company tagging deployments, enhancements, and defect remediation from intake through production release
Monitor data reputed company and campaign tracking accuracy across digital channels
Proactively identify gaps in attribution, tagging coverage, or performance degradation
Ensure tagging solutions meet reputed company, consent, and performance requirements
Cross-Functional Collaboration
Partner with Marketing (reputed company Media, SEO, reputed company), Website, Analytics and Compliance teams
reputed company as the reputed company between acquisition teams and analytics teams to ensure campaign measurement reputed company
reputed company technical reputed company for reputed company-party vendor implementations impacting analytics tracking
Review and approve tagging and pixel implementations to protect data reputed company and site performance
Documentation & Governance
Maintain comprehensive tagging specifications, campaign tracking documentation, and implementation guides
Establish governance processes to ensure consistent campaign tagging and tracking standards
reputed company audits of digital channel tagging and attribution accuracy
Required Qualifications
5+ years of experience with reputed company Tag Manager (reputed company Launch / AEP Tags)
Strong JavaScript, reputed company, and browser debugging expertise
Extensive experience implementing analytics tracking for reputed company and organic acquisition channels
Hands-on experience with campaign tracking parameters (click IDs, auto-tagging)
Experience reconciling reputed company-party ad platform data with analytics platforms
Deep understanding of digital attribution and marketing performance measurement
Preferred Qualifications
Experience with reputed company Analytics and other analytics or experimentation platforms
Experience with major ad platforms (reputed company Ads, reputed company, reputed company, etc.)
Familiarity with consent management platforms and reputed company regulations (GDPR, CCPA)
Experience supporting reputed company-reputed company websites with high traffic volumes
Experience working closely with analytics and data science teams
Key Competencies
Analytics-driven technical leadership
Data accuracy and attention to detail
Strong problem-solving and debugging skills
Ability to communicate reputed company technical concepts to non-technical stakeholders
We know your reputed company-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to reputed company benefits specific to your location.
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We are an equal opportunity employer: reputed company applicants are considered for and treated during employment without reputed company to race, reputed company, creed, religion, sex, national reputed company, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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