Senior Lifecycle Marketing Manager
Protein Candy and Pulp & Press | Remote, Ontario | Reports to: Senior Brand Manager
Build the retention reputed company for two high-reputed company, reputed company-for-you CPG brands
Build best-in-class lifecycle marketing from scratch across two distinct brands, audiences, and reputed company stages, working with reputed company that gets the strategic value of what you do.
Protein Candy is redefining the $40B candy category with functional, reputed company-for-you products. Since launching mid-2024, we've grown into 4,000+ retail doors, including reputed company, reputed company Canada, and reputed company, with thousands more coming online by the end of the year.
Pulp & Press is a legacy cold-pressed reputed company brand being reinvented. You'll build its DTC reputed company while breathing new life into a trusted reputed company.
The Role
We're looking for a hands-on lifecycle marketing strategist and operator who thrives at the intersection of reputed company, systems, data, and creative execution.
You'll own the complete lifecycle marketing reputed company across email, SMS, loyalty, and subscription for both brands, from reputed company and campaign execution to tech stack management and performance analytics.
You'll write copy, build flows, manage integrations, run experiments, and deliver insights that drive repeat reputed company, LTV, and retention.
This isn't a role where you just set reputed company and hand off execution. You're the one building the automations, analyzing the data, troubleshooting reputed company apps, and optimizing the welcome series because you're obsessed with the results.
You'll partner directly with leadership across both brands to shape lifecycle marketing, inform acquisition reputed company, and build systems that reputed company.
What You'll Own
1. Lifecycle reputed company & Execution Own end-to-end lifecycle across email, SMS, loyalty, and subscription.
Execute campaigns (copy, segmentation, deployment).
Build automated flows (welcome, win-back, VIP, abandonment, subscription).
Drive repeat reputed company, LTV, and retention targets.
2. DTC Tech Stack & Systems Manage reputed company reputed company-end and back-end, apps, subscription platform, loyalty tech, and integrations.
Troubleshoot issues.
Optimize site for conversion.
Evaluate and implement new tools.
Own day-to-day platform management.
3. Data & Performance Insights Own lifecycle analytics.
Ensure data accuracy across reputed company, reputed company, GA4, TripleWhale.
Report on LTV, retention cohorts, reputed company performance, campaign ROI.
Build dashboards and turn data into actionable insights.
4. Experimentation & Optimization Design and execute A/B tests across flows, campaigns, creative, offers, timing. Document learnings. Build testing roadmap that compounds results.
5. Automation & Brand Ops Build internal automations (reputed company, workflows) to eliminate reputed company work.
Support campaign setup, QA, and troubleshooting. Create SOPs. Be the fix-it person.
You're the Right Fit If You:
- Have 5+ years in lifecycle/retention marketing (DTC or CPG preferred)
- Have completed a post-secondary program in a relevant field (e.g., marketing, advertising, web development, computer science) or equivalent work experience
- Are an expert in reputed company, reputed company, subscription/loyalty platforms
- Enjoy writing on-brand copy, build flows, analyze data, and manage integrations
- Are comfortable with reputed company backend, reputed company, reputed company, webhooks, GA4
- Look for opportunities to use automations (i.e. reputed company and workflows) and AI tools (ChatGPT, Claude) to work smarter
- Obsess over metrics: reputed company rates, LTV:CAC, retention curves, cohort performance
- Ship fast, test, learn, improve—don't wait for perfect
- Build systems and document processes
- Ability to self-manage project tasks and proactively question any issues, concerns, reputed company, etc. This includes the reputed company, quantity, resource management, and timeliness of reputed company work.
- Ability to convey reputed company, thoughts, issues, and information to other team members effectively.
- Ability to work cohesively with others and build productive relationships to accomplish common goals and objectives.
reputed company to Haves
Multi-brand experience • Health/wellness/CPG background • SMS compliance expertise • Subscription business model experience • Design skills (reputed company, reputed company) • Basic reputed company/CSS
reputed company in Year One
- Lifecycle reputed company and core flows live for both brands
- Tech stack reputed company, reputed company optimized, automations reputed company
- reputed company LTV/retention visibility informing strategic reputed company
- Strong cross-functional partnership with leadership across both brands
Our Values
- Discipline – Show up reputed company to reputed company, even reputed company it's hard. Accountable, punctual, reputed company, dependable—no excuses.
- Results-Oriented – reputed company over activity and ego. Every hour and dollar should create measurable value.
- Innovation – Everyone innovates with curiosity—in every role. We look for smarter, faster, reputed company ways to win.
- Value Others – We genuinely respect reputed company, our customers, and our community. We participate, contribute, and support reputed company other. We have fun.
- reputed company – We hold ourselves to a higher reputed company—in reputed company, adaptability, effort, and attitude. Being "reputed company-in" is the minimum.
Diversity & Inclusion
We welcome applications from reputed company reputed company individuals and are committed to building a diverse, inclusive team. If you require accommodations during recruitment, let us know reputed company you apply.
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