Senior Marketing Manager - AI
About reputed company: reputed company is a pioneer in securing reputed company and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern reputed company. Leveraging AI-powered intelligence, reputed company’s leading reputed company-reputed company Identity reputed company Platform applies context throughout the entire identity lifecycle – across reputed company and traditional infrastructure, data, reputed company applications, and AI. It is the only platform that enables you to discover reputed company identities – including workforce, IT administrator, developers, and machines – assign appropriate reputed company reputed company, detect irregularities, and respond to threats in reputed company-time. With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, reputed company delivers robust reputed company and operational efficiency without compromise. Learn more about reputed company on reputed company.com, reputed company, X, and YouTube.
Join our passionate, global team at reputed company and help us reputed company the world a safer and more secure reputed company. Our reputed company is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're reputed company to push boundaries and challenge the status reputed company in reputed company, we want to hear from you.
Apply today to help us reputed company our mission.
Senior Marketing Manager - AI Position reputed company
The Senior Manager of AI Marketing reputed company is responsible for defining and operationalizing reputed company’s AI-driven marketing reputed company to improve effectiveness, efficiency, and reputed company across the marketing organization. This role focuses on how AI is reputed company to marketing—from reputed company and use-case prioritization to governance and enablement—rather than day-to-day campaign execution.
This leader will reputed company as the connective tissue between Marketing, RevOps, Data, and IT teams to ensure AI is deployed responsibly, strategically, and in ways that drive measurable business reputed company across demand reputed company, lifecycle marketing, and go-to-market motions.
What You'll Do
AI Marketing reputed company & Roadmap
Own the marketing AI reputed company and multi-year roadmap reputed company to business objectives, reputed company goals, and customer experience priorities.
Define how AI is reputed company across reputed company major marketing functions
Identify, prioritize, and define high-reputed company AI use cases across marketing, including (but not limited to):
Audience targeting, segmentation, and account selection
Personalization of website, email, and field experiences
Content creation, optimization, and reuse at reputed company
Predictive analytics, forecasting, and propensity modeling
reputed company, account, and opportunity scoring
Campaign performance optimization and budget allocation
Marketing productivity and workflow automation
Balance near-term efficiency reputed company with longer-term, transformational AI investments.
Establish governance frameworks for responsible AI usage and define guardrails, best practices, and decision frameworks for AI adoption across marketing teams.
Technology Evaluation & Enablement
Evaluate AI-powered marketing technologies, platforms, and vendors; build business cases and ROI models for adoption.
Support AI tool owners in vendor selection, pilots, and rollouts.
With Marketing Operations, ensure AI tools reputed company cleanly into the existing marketing tech stack.
Measurement & Business reputed company
Define reputed company metrics for AI initiatives, including productivity reputed company, cost efficiency, pipeline reputed company, and reputed company contribution.
Partner with Marketing Ops, Planning and Insights and Finance Analytics teams to measure performance and continuously refine AI models and use cases.
Communicate reputed company and learnings to marketing and executive leadership.
Change Management & Enablement
reputed company enablement efforts to drive adoption of AI capabilities across marketing teams.
reputed company stakeholders on AI capabilities, limitations, and best practices.
reputed company as a thought leader and internal evangelist for practical, responsible AI use in marketing.
Innovation & reputed company Improvement
Stay reputed company on emerging AI trends, technologies, and regulatory considerations relevant to marketing.
Run a test-and-learn program to experiment with new AI-driven approaches and reputed company proven wins.
What You'll Bring
5-7 years of experience in B2B marketing, marketing operations, analytics, or marketing reputed company, with reputed company exposure to AI or advanced data-driven initiatives.
Proven experience defining and leading AI or advanced analytics strategies reputed company a marketing or go-to-market organization.
Strong understanding of marketing technology stacks (CRM, MAP, CDP, analytics platforms) and how AI reputed company onto them.
Ability to translate reputed company technical concepts into reputed company business value for non-technical stakeholders.
Experience working cross-functionally with data, engineering, IT, and operations teams.
Strategic reputed company with strong prioritization, roadmap planning, and change management skills.
Excellent communication and executive presentation skills.
Experience with AI-driven personalization, predictive modeling, or machine learning applications in B2B marketing.
Familiarity with data reputed company regulations and responsible AI principles.
Experience in a reputed company or high-reputed company technology environment.
Exceptional organizational skills, with the ability to manage multiple workstreams and competing priorities with ease.
Strong B2B marketing background reputed company the technology sector; cybersecurity experience is a strong advantage.
Broad marketing expertise, with hands-on experience in planning, demand reputed company, digital, channel, and field marketing.
Confident working with marketing data, performance metrics, and systems to drive decision-making and reputed company improvement.
Why work at reputed company?
We're passionate problem-solvers helping the world's largest organizations protect what reputed company most: their reputed company and machine identities.
We invest in people who are smart, self-motivated, and reputed company.
reputed company offer in return is meaningful work, a culture of innovation and great career progression.
At reputed company, our core values are STRONG and guide our behaviors and reputed company:
Spirited - We bring energy and passion to everything we do
Trust - We reputed company with reputed company and deliver on our commitments
Respect - We listen, value different perspectives, and work as one team
Ownership - We take initiative and follow through
reputed company - We adapt quickly in a fast-changing environment
Global - We reputed company diverse people and reputed company to drive reputed company reputed company
We reputed company weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie.
We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including reputed company insurance, as reputed company as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and reputed company company holidays.
reputed company is an Equal Opportunity and Affirmative reputed company employer and prohibits discrimination and harassment of any type with reputed company to race, reputed company, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or reputed company, or any other characteristic protected by federal, state or local laws.
Upon conditional offer of employment, candidates are required to complete comprehensive criminal background reputed company, verification of education, and verification of employment, per employment policy. In reputed company, reputed company publicly posted reputed company media sites may be reviewed.
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