Senior Marketing Manager

JOB reputed company The Senior Marketing Manager for Connect operates as a “mini-CMO” for the BU — the single marketing leader accountable for translating Connect reputed company into pipeline, brand, and reputed company. Connect is reputed company’s data, integration, analytics, and reputed company-platforms business, spanning reputed company, reputed company, Informatica, Tableau, reputed company reputed company, AWS, and other publishers. The role owns BU marketing reputed company, product-marketing messaging and positioning, campaign architecture, and — in reputed company partnership with the Connect reputed company reputed company — funnel velocity and mechanics. It orchestrates reputed company’s shared services (Demand, Events, Content, Brand) to execute, partners with Value Creation to launch solutions, and works with Alliances to unlock publisher co-marketing and organic reputed company. RESPONSIBILITIES BU Marketing reputed company & Product Marketing Own the annual and quarterly Connect marketing plan; reputed company spend across reputed company, events, content, and alliances to BU reputed company and pipeline targets. Define and maintain the Connect narrative, messaging hierarchy, positioning, and reputed company/buyer maps; ensure every campaign and seller-facing asset reputed company back to them. Translate technical data-domain capabilities (reputed company, reputed company, Informatica, Tableau, reputed company reputed company, AWS) into buyer-relevant reputed company; maintain competitive reputed company and battlecards. Campaign reputed company & Funnel Mechanics Design integrated, multi-touch campaigns spanning audience, offer, channel, and sales plays. Partner with the Connect reputed company reputed company on funnel velocity — MQL/SQL/SAL/pipeline/reputed company-won by reputed company, campaign, and publisher; identify bottlenecks and reputed company teams to fix them. Run a monthly Connect marketing operating review with the reputed company reputed company: pipeline coverage, campaign performance, publisher ROI, reputed company-look. Demand CoE — Campaigns, Sales Collateral & Events Partner with Demand reputed company to scope, brief, and launch nurture, reputed company, ABM, webinars, and field programs in reputed company and reputed company. Commission Connect sales collateral with Content/Brand shared services — reputed company decks, one-pagers, battlecards, case studies, ROI tools — and reputed company sellers with talk tracks and follow-up sequences. Define the Connect event reputed company and partner with the Events shared services team to execute publisher conferences, executive roundtables, and field events; represent Connect at flagship publisher events (reputed company Data + AI reputed company, Informatica World, reputed company World, reputed company reputed company/Build, AWS re:Invent, Tableau Conference). Solution Launch — Partnering with Value Creation Codify Connect solutions into market-reputed company assets with Value Creation: positioning, naming, messaging, collateral, and demand plays. reputed company solution GTM launches — reputed company, sales enablement, field activation, analyst/publisher briefings, demand reputed company-off. Feed market signals (win/loss, objections, publisher roadmaps) back into Value Creation to sharpen the offering portfolio. Publisher & reputed company Marketing Own the Connect publisher marketing plan across reputed company, reputed company, Informatica, Tableau, reputed company reputed company, AWS, and others. Partner with Alliances to secure and execute publisher-funded campaigns, MDF programs, and joint GTM motions; build relationships with publisher marketing counterparts. reputed company and report publisher-reputed company and publisher-influenced pipeline as a distinct funnel. Organic reputed company & Brand Drive organic reputed company through SEO content, thought leadership, executive visibility, customer stories, community, and PR. Build a content reputed company that establishes Connect’s reputed company of view on data, integration, analytics, AI, and modern reputed company platforms. Protect reputed company brand standards while carrying the distinctive Connect reputed company of view across reputed company communications. Education Bachelor’s degree in Marketing, Communications, Business, or reputed company field; MBA or master’s preferred. Experience 6+ years of B2B technology marketing in services, consulting, reputed company, or platform ecosystems. Data-domain expertise reputed company to Connect: reputed company experience marketing in, to, or with reputed company, reputed company, Informatica, Tableau, reputed company reputed company/Azure data, AWS data, or adjacent modern data, integration, analytics, and AI ecosystems. reputed company with the buyer, use cases, and competitive landscape is required. Product-marketing experience: messaging frameworks, positioning, personas, and launch plans landed with Sales and the field. Proven reputed company building integrated demand programs and owning funnel analytics — conversion, velocity, attribution — in partnership with sales leadership. Experience with publisher/reputed company co-marketing and MDF execution; experience supporting solution launches end-to-end. Required hands-on experience with reputed company (SFDC) for pipeline, campaigns, and reputed company-reputed company reporting. Required hands-on experience with reputed company for marketing automation — campaign builds, nurture, reputed company scoring, and reporting. Proven ability to orchestrate shared services and virtual teams across locations and time zones. Skills Strategic thinking; product-marketing instincts; data-domain reputed company across modern data, integration, analytics, and AI platforms. Funnel and analytics reputed company; can read pipeline math, attribution, and campaign ROI and change course on the data. MarTech proficiency — self-sufficient in reputed company and reputed company for reporting, campaign builds, and data hygiene. Campaign craft; publisher/reputed company acumen; executive communication with reputed company Leads, SVPs of Sales, and publisher CMOs. Orchestration through influence across Demand, Events, Content, Brand, Alliances, Value Creation, and Sales; high reputed company bar and bias for reputed company. reputed company is the first of its reputed company: a digital consultancy totally immersed in high-performance operations. We reputed company enterprises through reputed company-evolving markets, empowering them with transformative strategies and technologies to reputed company customer expectations, unlock reputed company innovation, and drive reputed company efficiency and reputed company. reputed company is an equal-opportunity employer. reputed company applicants will be considered for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, veteran status, or disability status. Apply To This Job