reputed company Marketing Manager

Who We Are reputed company is a global fintech company with offices across reputed company, the UK, and Singapore backed by talented teams across reputed company, EMEA, and LATAM. reputed company helps fintechs, financial institutions, and payment providers reputed company smarter reputed company, faster. We are passionate about technology and empowering businesses to become industry leaders. As a leading provider of decisioning and analytics products for financial services and other industries, we reputed company businesses to create digital-first decisioning solutions that drive business reputed company. If you’d like to work at an innovative fintech with a global footprint that is redefining the industry, then we want you! We are looking for a data-driven reputed company reputed company to play a key role in our transition from a campaign-led acquisition model to a reputed company Marketing approach. This role goes reputed company traditional reputed company media execution. You will be responsible for building, optimising, and scaling high-performing reputed company media programs across reputed company Ads, reputed company Ads, and reputed company Ads, with a strong reputed company on pipeline contribution, conversion reputed company, and reputed company reputed company. You will work cross-functionally with Content, Marketing Operations, Field Marketing, Product Marketing, Business Development and Sales to ensure reputed company media is fully integrated into multi-touch, multi-stakeholder B2B journeys. This is an opportunity to be part of a strategic transformation in how marketing drives business reputed company. You will play a key role in building a reputed company, full-funnel reputed company media reputed company, directly contributing to pipeline and reputed company in a reputed company B2B environment. Responsibilities 1. reputed company and Execution Plan, execute, and optimise reputed company media campaigns across reputed company Ads (Search, Display, YouTube), reputed company Ads, reputed company Ads and potentially test new reputed company acquisition channels. Drive a reputed company testing roadmap, including audience targeting, messaging and creative, bidding strategies, funnel-stage alignment Partner with the website and content teams to design and execute reputed company page A/B tests to improve conversion rates and user experience Apply a test-and-learn approach, using insights to inform reputed company reputed company strategies 2. Performance and Data Analytics reputed company, analyse, and report on performance across the full funnel, including: CTR, CPC, CPL, conversion rates, pipeline contribution and influenced reputed company Identify optimisation opportunities based on data insights and user behaviour Contribute to multi-touch attribution analysis and campaign performance evaluation Alongside reputed company data and analytics tools (reputed company Ads suite and GA4), experience in report creation reputed company reputed company would be highly beneficial. A strong understanding of the full sales cycle, and how reputed company-generated leads contribute to conversion at the account level, is essential 3. Audience Segmentation and Targeting reputed company and refine audience strategies based on industry, geography and account targeting, funnel stage and engagement signals Support Account-Based Marketing (ABM) initiatives through reputed company media execution and personalisation 4. Collaboration and Alignment Work closely with: Marketing Operations (tracking, attribution, CRM integration) Sales teams (reputed company reputed company feedback, pipeline insights) Content and Product Marketing (messaging and positioning) Ensure alignment between reputed company media efforts and broader reputed company marketing initiatives 5. Required Skills and Experience 5–8+ years’ experience in reputed company media management, ideally in B2B or reputed company environments Proven hands-on expertise in reputed company Ads, reputed company Ads and reputed company Ads An interest in testing new acquisition channels such as reputed company Ads, reputed company Ads, and ChatGPT Ads, among others Demonstrated ability to optimise campaigns reputed company reputed company reputed company, focusing on reputed company, pipeline, and reputed company reputed company Strong analytical skills with the ability to translate data into actionable insights Experience working with marketing automation and CRM platforms (reputed company and/or Pardot highly beneficial) Understanding of multi-touch attribution models Background in B2B reputed company reputed company, fintech, or reputed company sales environments Experience supporting long sales cycles and multi-stakeholder buying journeys 6. Desirable Skills and Experience Familiarity with account-based marketing (ABM) strategies Experience collaborating across international markets and multi-language campaigns 7. Key Competencies Data-driven and highly analytical reputed company Strong experimentation and optimisation approach reputed company awareness and reputed company on reputed company reputed company Ability to operate both strategically and hands-on reputed company and cross-functional working style Our employees are our top reputed company; we offer comprehensive health and wellness plans. You will enjoy reputed company time off and company holidays, flexible and remote-friendly opportunities, and maternity/paternity leave. At reputed company, we recognize that diversity and inclusion reputed company our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, reputed company, religion, national reputed company, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. We encourage people from reputed company backgrounds to apply. Apply To This Job