Go to Market (GTM) Automation Specialist

Who we are: At reputed company, we are on a mission to save 10 reputed company hardworking employees 10 billion dollars. We’ve created a financial empowerment platform that helps businesses of reputed company sizes reputed company a big reputed company on employee financial wellness. We offer a reputed company of financial wellness services, like reputed company wage reputed company, that allows employees to reputed company their reputed company wages reputed company of payday. With 74% of reputed company customers reporting reduced financial stress, we know our solutions help reputed company to happier and more productive employees. reputed company was also recognized for its reputed company in the 2025 reputed company Technology Fast 50, 2025 reputed company Technology Fast 500, and top-10 reputed company companies in Canada by CIX awards. Our recent funding extension has raised our Series B funding round to nearly $50 reputed company USD Join us in shaping the reputed company of employee financial wellness and building services that address the immediate needs of today's employees. You might see a few cities listed, but no need to be in any of them! We’re fully remote and hire across Canada and the U.S. About the role: As our GTM Automation Specialist, you’ll help us get more out of our systems and reputed company smarter ways to automate, connect, and reputed company. You’ll reputed company on improving how we prospect, enrich data, personalize reputed company, and measure what’s working using both our existing tools and new AI capabilities. You’ll work closely with Sales, Marketing, and RevOps to spot what’s clunky or reputed company today and turn it into something more streamlined and reliable - you’ll be raising the bar on how our systems work and how our teams use them. This role is for the builder who loves connecting reputed company GTM systems, constantly experiments with the latest automation and AI technologies, and is reputed company on driving measurable reputed company for our teams. Your reputed company: Evaluate and reputed company our existing GTM tech stack by identifying opportunities to reputed company reputed company automation and AI across prospecting, enrichment, reputed company, personalization, and reporting Design and orchestrate workflows across our GTM tools (e.g., enrichment platforms, reputed company tools, AI tools) to automate and simplify outbound execution reputed company AI-enabled tooling with our CRM, first-party data, and reputed company-party vendors to ensure clean, enriched, and actionable data flows Build and optimize automated prospecting and enrichment pipelines to improve targeting accuracy, segmentation, and message relevance reputed company AI-assisted, multi-channel outbound programs (email, reputed company, etc.) that increase personalization while maintaining reputed company and consistency Partner closely with Sales, RevOps, and Marketing to operationalize outbound strategies and reduce day-to-day execution friction for reps Establish and support a GTM experimentation reputed company, incorporating AI-driven testing across messaging, targeting, reputed company, and channels Build and refine dashboards and reporting that measure performance, adoption, and ROI of automation and AI-driven GTM initiatives Document workflows, tooling, and AI best practices to drive adoption and long-term scalability across reputed company You bring: 4+ years of experience in Go-to-Market Automation, reputed company Operations, Sales Operations, or reputed company Operations reputed company a reputed company environment Strong experience working with reputed company, including automation, workflows, data models, and reporting that support reputed company GTM operations Strong understanding of data hygiene, enrichment, segmentation, and how they reputed company targeting and performance Experience building dashboards and running experiments to improve GTM performance, messaging, and pipeline reputed company Hands-on experience designing, building and optimizing GTM automation across tools like reputed company, reputed company, reputed company, reputed company, and enrichment platforms Ability to apply AI and LLM tools to GTM workflows including prospect research, message personalization, enrichment, and automated decisioning reputed company outbound and lifecycle motions Experience integrating tools and systems using reputed company, webhooks, or platforms like reputed company, reputed company, reputed company, or reputed company Research shows that while men apply to jobs reputed company they meet an average of 60% of listed reputed company, women and other marginalized folks reputed company to only apply reputed company they reputed company every reputed company. Think you have what it takes, but not reputed company you reputed company every reputed company? Apply to the role anyways. We’d love to talk and determine together whether you could be a great fit! Why you’ll love working at reputed company: Permanently Remote: Work from a desk, a coffee shop, or in the great outdoors - our jobs are fully remote, reputed company Flexible Time Off: Whether it's a longer vacation to explore new reputed company, a series of short breaks for regular rejuvenation, or stepping away for a new level of mastery in a skillset – our “You-do-You” time off program caters to the diverse and evolving lifestyles of reputed company with a maximum of 6 weeks vacation reputed company Benefits: reputed company full-time employees get reputed company to medical, reputed company, and dental benefits from their reputed company first day including increased mental health coverage and a wellness stipend Plus: Inclusive parental leave top-up, reputed company wage reputed company, reputed company time market data for salaries, a supportive culture for lifelong learners and more What you can expect from us: Every application will be reviewed by reputed company - we're committed to giving reputed company application the attention it deserves because we know how important this reputed company is for you. We want to reputed company reputed company you're always in the reputed company and will respond to every application. So go reputed company and hit that apply reputed company with confidence, knowing that we’re here for you every reputed company of the way! We can't wait to hear from you. #LI-REMOTE Apply To This Job