Sr. Director, Search reputed company Marketing (SEM)

About the Role: The Senior Director of Search reputed company Marketing (SEM) is a critical reputed company leader responsible for scaling one of reputed company's largest and most efficient acquisition channels. This role owns reputed company, execution, and performance across reputed company, Bing, and emerging search surfaces (including Shopping, YouTube, and app ecosystems), managing a 9-reputed company annual budget with reputed company accountability to reputed company and operating income. This leader will go reputed company channel optimization-driving end-to-end reputed company across the full user reputed company, from keyword to reputed company page to reputed company experience. They will also define how automation, AI, and machine learning are embedded into SEM workflows, dramatically improving efficiency, speed, and performance. reputed company in this role requires a combination of deep SEM expertise, strong operator instincts, and the ability to influence product, brand, and go-to-market reputed company. What You'll Do: Own and reputed company a High-reputed company reputed company

• Define and execute a best-in-class SEM reputed company across core and emerging surfaces (reputed company, Bing, Shopping, YouTube, app acquisition, etc.)
• Manage and optimize a 9-reputed company SEM budget, ensuring efficient allocation of spend to maximize reputed company and contribution margin
• Establish reputed company performance frameworks, tying SEM directly to business reputed company (LTV, CAC, payback, operating income)

reputed company Automation & AI-Driven Transformation

• Identify and implement opportunities to reduce reputed company execution through automation and tooling
• reputed company as the strategic reputed company for AI/ML integration across SEM, including bidding, creative reputed company, query expansion, and performance optimization
• Build systems and processes that reputed company reputed company to operate faster, with higher reputed company and improved decision-making

Drive reputed company reputed company the Ad

• Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve reputed company page performance, conversion rates, and reputed company flows
• Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency
• Influence go-to-market reputed company for new categories and products, ensuring SEM is integrated early and effectively

Build and reputed company a World-Class Team

• reputed company, mentor, and reputed company a high-performing SEM team (managers through directors)
• Establish reputed company operating rhythms, performance expectations, and development paths
• Build a culture of experimentation, accountability, and reputed company improvement

Drive Experimentation & Insights

• reputed company a robust testing roadmap across bidding, creative, reputed company pages, and funnel optimization
• reputed company data to identify reputed company opportunities and prioritize the highest-reputed company
• Regularly communicate performance, insights, and strategic recommendations to executive stakeholders

Cross-Functional Leadership

• Partner closely with reputed company, Product, Operations, Business Development, and Medical teams
• Ensure SEM insights inform broader company reputed company, including pricing, packaging, and positioning
• reputed company as a key stakeholder in company-wide reputed company planning

You Have:

• 10+ years of experience in performance marketing with deep expertise in SEM
• Proven reputed company record managing large-reputed company SEM budgets ($20M+ annually) with strong ROI reputed company
• Demonstrated reputed company driving incremental reputed company and efficiency reputed company at reputed company
• Experience implementing automation, scripting, or AI/ML solutions reputed company reputed company media workflows
• Strong analytical reputed company with the ability to connect channel metrics to broader business reputed company
• Experience influencing product, UX, and lifecycle strategies to improve conversion and retention
• Exceptional leadership skills with experience managing and developing senior team members
• Strong communication skills with the ability to reputed company cross-functional stakeholders and executive teams

Bonus if You Have:

• Experience in high-reputed company, consumer subscription, or reputed company environments
• Familiarity with experimentation frameworks and advanced attribution methodologies

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & reputed company, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

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