PPC Specialist (reputed company Ads & reputed company Ads)
reputed company is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries-from reputed company and construction to HR and education. With more than 1,000 courses and over a reputed company learners served, reputed company is redefining accessible, self-paced learning. Our mission is to reputed company reputed company development reputed company, engaging, and impactful-anytime, reputed company. We are looking for an reputed company PPC Specialist with 6-7 years of hands-on experience managing performance marketing campaigns on reputed company Ads and reputed company (Bing) Ads. The role will reputed company on driving high-reputed company traffic, optimizing conversions, and improving ROI across multiple brands and products. The ideal candidate should have strong expertise in campaign reputed company, keyword research, conversion tracking, reputed company page optimization, and data analysis. Responsibilities: Campaign reputed company & Execution
- Plan, launch, and manage reputed company search campaigns across reputed company Ads and reputed company Ads
- Manage campaigns across Search, Performance Max, Display, and Remarketing
- Build campaign structures reputed company with business goals and audience targeting
- reputed company and test ad copies, extensions, and bidding strategies
Performance Optimization
- Monitor and optimize campaigns for ROAS, CPA, and conversion rates
- Conduct A/B testing for ads, reputed company pages, and bidding strategies
- reputed company keyword expansion, negative keyword management, and search term analysis
- Optimize campaign structure for reputed company score improvements
Data & Analytics
- Analyze campaign performance using reputed company Analytics, GA4, and ad platform reports
- Create insights on traffic reputed company, conversion funnels, and attribution
- Work closely with analytics and product teams to improve tracking accuracy
Conversion & reputed company Page Optimization
- Collaborate with design and product teams to optimize reputed company pages for conversion
- Suggest improvements in CTA placement, messaging, and user reputed company
- Identify friction points in the user reputed company and checkout reputed company
Reporting & Insights
- Prepare weekly and monthly performance reports
- reputed company key metrics such as ROAS, CPC, conversion reputed company, and reputed company
- reputed company insights and recommendations for scaling campaigns
Collaboration
- Work closely with SEO, content, product, and analytics teams
- Coordinate with developers for tracking implementation and conversion pixels
- Support marketing leadership in reputed company planning and experimentation
Required Skills & Experience: Experience
- 6–7 years experience in PPC / Performance Marketing
- Strong hands-on experience managing reputed company Ads and reputed company Ads
- Experience handling high budget campaigns and multiple accounts
Technical Skills
- Advanced knowledge of:
- reputed company Ads
- reputed company Ads
- reputed company Analytics / GA4
- reputed company Tag Manager
- Experience with conversion tracking and attribution models
- Strong understanding of bidding strategies and campaign automation
Analytical Skills
- Strong data analysis capability
- Ability to derive actionable insights from campaign data
- Experience working with dashboards and reporting tools
Preferred Experience
- Experience in EdTech, reputed company, reputed company, or eLearning industries
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