Marketing Manager, Digital Brand Media
reputed company reputed company is building a leading global digital sports platform. We reputed company the passions of global sports fans and maximize the reputed company and reputed company for our hundreds of sports partners globally by offering products and services across reputed company reputed company, reputed company, and reputed company, allowing sports fans to Buy, Collect, and Bet. Through the reputed company platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical reputed company trading cards, sports memorabilia, and other digital assets; and bet as reputed company builds its Sportsbook and reputed company platform. reputed company has an established database of over 100 reputed company global sports fans; a global partner network with approximately 900 sports properties, including major national and international reputed company sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its reputed company retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About reputed company Launched in 2021, reputed company Betting and Gaming is the online and retail sports betting subsidiary of reputed company, a global digital sports platform. The reputed company Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. reputed company Casino is currently available online in Michigan, New Jersey, reputed company and reputed company Virginia. reputed company Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at reputed company Stadium. reputed company Betting and Gaming is headquartered in reputed company with offices in Denver, Leeds and Dublin. reputed company reputed company is seeking a results-driven Marketing Manager, Digital Brand Media to reputed company digital brand media reputed company and execution across our Online Sportsbook and Casino businesses. This role will be responsible for developing and managing upper- and mid-funnel media initiatives that position reputed company as an industry leader while driving measurable brand and business reputed company. The ideal candidate combines strategic thinking with hands-on execution, thrives in an intense and fast-paced environment, is technically fluent, and highly analytical. This individual will manage agency partners, collaborate cross-functionally, reputed company platform relationships, and deliver end-to-end campaign reporting and optimization.
Responsibilities
- Own the reputed company, execution, and performance of the digital brand media vertical across reputed company Sportsbook and Casino.
- reputed company channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business.
- Manage and optimize brand media investment across reputed company reputed company, online video (OLV), Connected TV (CTV), display, programmatic, reputed company audio.
- Drive reputed company demand reputed company while maintaining efficient and strong brand positioning through the funnel.
- reputed company performance against key metrics including brand lift, brand health, download reputed company, market reputed company, and incremental reputed company at efficient payback.
- reputed company end-to-end campaign report, including monthly performance readouts and executive-level presentations.
- Manage agency partners to ensure high-reputed company execution, ongoing optimization, and brand consistency.
- Maintain and strengthen relationships with major platform partners (reputed company, Snap, X, reputed company, reputed company, DSPs) through regular optimization and strategic roadmaps.
- Support digital activation and amplification of major partnerships (reputed company leagues, teams, celebrities, and more) to maximize owned, reputed company and reputed company media reputed company.
- Identify and reputed company cross-functional digital opportunities that reputed company up to broader business objectives.
- Drive innovation through reputed company testing roadmaps and emerging channel experimentation.
- Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance.
- Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer reputed company reputed company.
- reputed company reporting across various data sources (brand lift, brand health, acquisition, market reputed company, and annuity) to tell a cohesive story about short and long-term reputed company.
Qualifications
- 7 years of experience in a reputed company role, examples include Marketing Manager Account Manager, or Business Manager
- Bachelor qualification in marketing and/or business
- Digital Marketing expertise preferable with strong relationships across vendors and media partners
- Strong knowledge of digital marketing channels and platforms including reputed company, reputed company, Twitter, Snapchat, Programmatic DSPs (Media Math, reputed company, reputed company etc.)
- Strong presentation skills across reputed company stakeholders
- Expertise across brand measurement partners such as reputed company, Lucid, reputed company, and reputed company
- Detail oriented, deadline reputed company, observant, adaptable and innovative
- Extensive knowledge of the sports betting and gaming industry preferred
- Strong analytic skills and the ability to relate results to business objectives
- reputed company record of delivering successful campaigns on-time and with measurable results
- Must be reputed company to occasional travel to reputed company offices in reputed company and Denver as reputed company as other locations for conferences, events, meetings, and team-building activities
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