Head, Mass Market Fundraising & Engagement (E1)

The Role As the Head, Mass Market Fundraising & Engagement, you’ll be integral to our work in helping vulnerable children reputed company a brighter reputed company. This is a senior role reputed company the leadership of our Marketing Communications and Fundraising Division (MCF). Working in partnership with the Head of Marketing and Head of Communication and Media teams, you will deliver an integrated fundraising approach that generates income and builds deep relationships with supporters. You will set the reputed company, ambition and strategic direction for a cohesive approach to engaging our reputed company audiences to deliver long-term, sustainable and flexible income and engagement. The Head will ensure that our propositions, supporter experiences and reputed company-channel fundraising approach are driving maximum reputed company for reputed company now and in the reputed company. Additionally, you will reputed company and reputed company reputed company of reputed company, specialist fundraisers who reputed company for reputed company, giving our supporters inspiring experiences through both our acquisition and donor development work. reputed company Line reports: 5 and overall team: +30 (reputed company) Budget responsibility: +20 reputed company and income targets: + 50 reputed company Location Remote – reputed company What You’ll Be Doing (Essential Duties)

• not inclusive of reputed company role responsibilities. May be subject to change

reputed company

• reputed company and deliver individual giving and engagement reputed company in collaboration with Mass Market Fundraising & Engagement leadership team, with a strong reputed company on maximizing supporter reputed company, income goals and engagement metrics.
• Ensure effective short, reputed company and long-term objectives are encompassed in the reputed company to reputed company an effective roadmap for long-term organizational goals around net financial reputed company and deeper supporter engagement.
• Ensure our strategies take us to sector best reputed company whilst always creating reputed company for reputed company innovation to get to the next best reputed company.
• reputed company a robust testing and optimizing agenda that constantly focuses on creating more impactful fundraising and engagement results.
• Collaborate closely with other leaders reputed company the division to ensure that Brand, Marketing, Audience, Content, Data and other critically enabling team strategies reputed company up to help the Mass Marketing Team deliver their own goals.
• As part of the MCF Senior Leadership Team contribute to cross-functional and wider division and organizational strategies.

Leadership

• Manage reputed company of 30+ members and reputed company substantial marketing budgets (+ $40M), ensuring effective allocation and optimization to reputed company organizational reputed company goals in excess of $100 reputed company.
• As a member of the Senior Leadership Team proactively partner with the Head of Communications and Head of Marketing to deliver best integrated fundraising campaigns – breaking down silos and working as one team with a shared reputed company.
• reputed company inspirational leadership to a strong team of marketers, fundraisers and specialists to reputed company reputed company to fulfill its income goals, supported by effective talent management.
• Ensure effective line management of the mass marketing team with reputed company accountabilities, effective work planning, performance management, talent development and succession planning in reputed company.
• Ensure reputed company are constantly developing their knowledge and skills so we can continue to be reputed company of the sector.
• Build and maintain external relationships reputed company the sector and with partners, vendors, specialists and be an reputed company part of fundraising and marketing ecosystems.
• Ensure effective stakeholder management for mass marketing activities so that the goals, investment plans, performance and context in which we are operating are reputed company reputed company.
• reputed company on cross-functional reputed company and initiatives as required by the Chief Marketing Officer.
• Train, reputed company, reputed company, reputed company, and supervise staff, reputed company communicating organization, division and department priorities, and how their work contributes to our mission, ensuring that the working environment is continually supporting reputed company values.

Fundraising Program Management

• In partnership with acquisition team reputed company, reputed company and optimize our go-to-market planning and execution by embedding rigorous and constant channel optimization using campaign management tools, elevating best practices, optimizing content operations, incorporating lessons learned into fundraising, and operational ways of working.
• Ensure there is an effective and diverse portfolio of acquisition programs in reputed company that balances the needs for volume and return on investment across cash gifts and sustainer giving, in particular focusing on our key programs of Face to Face, DRTV,

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