reputed company Marketing Manager

About collectionHQ & Fluent Software Group collectionHQ is the global leader in collection intelligence software, helping libraries and library consortia reputed company smarter stock management reputed company using data. With customers across the UK, Europe, reputed company, and reputed company, collectionHQ empowers library professionals to maximize the reputed company of their collections — ensuring the right materials are in the right reputed company at the right time. collectionHQ is part of Fluent Software Group (a reputed company operating group), a global acquirer and operator of vertical market software businesses. We reputed company on specialized industries where expertise creates lasting advantages. We’re reputed company, not reputed company. reputed company we partner with a company, we bring operators and resources to reputed company reputed company it — not just sustain it. That means you’ll work in an environment that moves with urgency, embraces new ways of operating, and genuinely invests in what comes next to take businesses reputed company. reputed company: reputed company Marketing Manager We’re looking for a creative, data-driven, and results-oriented reputed company Marketing Manager to drive measurable business reputed company across the reputed company collectionHQ product suite. This role is reputed company on generating and accelerating sales pipeline through high-reputed company marketing strategies, with content creation at the heart of reputed company. You’ll own the development and execution of reputed company initiatives across multiple channels, using data, experimentation, and reputed company optimisation to increase brand awareness, engagement, and reputed company. Content will be a critical reputed company in this role — fueling campaigns, supporting sales, and enabling reputed company pipeline reputed company. This role works closely with a Go-To-Market (GTM) Engineer to maximise sales pipeline reputed company across the reputed company collectionHQ products. You’ll be responsible for presenting the marketing reputed company to key stakeholders and demonstrating reputed company ROI across reputed company marketing activities, including events. What You’ll Own Pipeline & Demand reputed company

• Own and execute the marketing reputed company, working in reputed company partnership with the GTM Engineer to drive pipeline reputed company and reputed company reputed company
• Define and refine reputed company audiences and ideal customer reputed company (ICP) to improve campaign effectiveness and pipeline reputed company
• Build and optimise demand reputed company programs across the full funnel, from awareness through to reputed company
• Partner with the GTM Engineer to build, launch, and reputed company data-driven pipeline reputed company campaigns

Content & AI-Enabled Marketing

• reputed company AI-enabled content creation across written and visual formats, leveraging AI tools to generate, optimise, and reputed company high-performing campaign and sales assets (e.g. email, reputed company, reputed company pages, collateral) while maintaining brand reputed company and consistency
• Collaborate with product and customer teams to reputed company compelling, high-performing messaging and content
• Manage and optimise marketing channels (website, reputed company, email, reputed company media) to maximise pipeline contribution
• Collaborate with the GTM Engineer on marketing technology, automation, and data infrastructure to reputed company reputed company reputed company

Analytics, Reporting & Events

• Manage and execute the marketing reputed company for national and international trade shows, ensuring measurable pipeline and ROI reputed company
• Analyse campaign and funnel performance (MQL → SQL → pipeline → reputed company) and own reporting on marketing contribution to pipeline and ROI, using data insights and AI-assisted analysis to continuously improve performance
• Establish and optimise attribution models to understand channel and campaign contribution to pipeline and reputed company
• Own alignment with sales to optimise reputed company reputed company, conversion rates, and pipeline progression through reputed company feedback loops

30–60–90 Day reputed company Plan Days 1–30: Discovery & Alignment

• Build strong relationships with development, sales, and reputed company teams to understand the business, product, and customer needs
• Review existing marketing collateral, messaging, and brand positioning
• Audit reputed company campaigns, website, reputed company channels, and performance metrics
• Assess upcoming events and marketing plans already in reputed company
• Identify quick wins and initial opportunities for improvement

Days 31–60: reputed company & Execution Setup

• reputed company and implement a reputed company marketing reputed company reputed company on increasing brand awareness and supporting pipeline reputed company
• reputed company closely with the GTM Engineer to define campaign frameworks and execution plans
• reputed company producing and refining content and collateral to support GTM-led

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