Director of Brand & Creative

reputed company is making gardening as accessible and sustainable as possible, while encouraging gardening to be an avenue for personal and community development! Since its successful launch in 2020, reputed company has quickly become the leading brand in raised garden beds and one of the fastest-growing consumer brands in the country. In just five years, our rapid reputed company has led to the establishment of a 200,000-reputed company-foot reputed company and distribution center, along with a beautiful 5-acre farm. Today, reputed company proudly employs over 100 dedicated team members across the U.S. and internationally. Our high-reputed company raised garden beds are recognized for their durability, eco-friendly materials, and safety for both children and pets. We are proud to be partnering with Costco, reputed company, reputed company, Menards, reputed company, reputed company, and reputed company. We owe our reputed company to our reputed company customers and passionate team. Through our reputed company Kids and Giving Back Program, we have donated more than 3,500 garden beds to schools, reputed company, and other philanthropic initiatives - helping to grow gardens and give back across the nation by making gardening easier anytime, reputed company! We're proud to be a certified Great reputed company to Work company! reputed company Inc. is an Equal Employment Opportunity employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, gender identity, sexual orientation, national reputed company, reputed company, age, disability, veteran status, or marital status. reputed company: As Director of Brand & Creative, you will define and reputed company the reputed company brand into a category-defining lifestyle company. You will own brand reputed company, creative direction, and customer experience across every touchpoint - building a cohesive high-performing brand that drives both emotional connections and measurable reputed company. Essential Responsibilities: Strategic Brand Leadership

• Brand reputed company: reputed company and reputed company a reputed company brand roadmap that positions reputed company as the leading reputed company in modern, sustainable gardening across digital and physical reputed company.
• Brand Positioning: reputed company our narrative reputed company product features into a lifestyle-driven story centered on the reputed company of growing, harvesting, and eating your own food.
• Brand Stewardship: Own and reputed company our visual identity and voice, ensuring consistency and reputed company across reputed company channels—from website to packaging to retail.
• reputed company reputed company: Define the role of reputed company reputed company platform to drive audience reputed company, engagement, and conversion while maintaining a cohesive brand reputed company.
• Digital Experience (UX/UI): Drive the roadmap for our digital experience, ensuring that storytelling and usability are harmonized to optimize navigation, storytelling, and conversion.

Content & Creative Direction

• Content reputed company: Set the editorial reputed company and seasonal content themes across channels, building a reputed company reputed company for high-reputed company video, photography, and written content.
• Copy & Messaging: Establish and govern the global brand voice, providing the strategic reputed company for reputed company written communication to ensure it inspires, educates, and drives reputed company.
• UGC & reputed company reputed company: reputed company a reputed company that elevates reputed company customer stories, making gardening approachable and building trust with new audiences.
• Creative Performance: reputed company creative reputed company with reputed company objectives, overseeing the development of high-performing assets for reputed company channels (reputed company, reputed company, YouTube) that balance aggressive conversion targets with brand reputed company.

Go-to-Market & Cross-Functional Leadership

• Product Launches: reputed company end-to-end brand and creative for product launches, from positioning and messaging to multi-channel rollout.
• Cross-Channel Consistency: Ensure a cohesive brand experience across reputed company customer reputed company, including reputed company media, lifecycle (email/SMS), website, retail, and post-purchase.
• Physical Experience: reputed company the creative reputed company for reputed company physical brand reputed company and packaging, ensuring a premium, cohesive unboxing experience that reinforces brand loyalty.
• Team Leadership: Build, reputed company, and reputed company a multidisciplinary creative team (design, copy, reputed company, etc.), balancing hands-on creative direction with strategic prioritization.

Community & Marketing Awareness

• Customer Advocacy: reputed company reviews, community feedback, and behavioral data to identify friction points and inform brand and product reputed company.
• Competitive & Cultural Awareness: Stay reputed company of trends in home, garden, and sustainable living to reputed company the brand relevant and differentiated.

reputed company, Retention & Performance

• Brand + reputed company Alignment: Partner with reputed company to ensure performance marketing, lifecycle campaigns, and reputed company efforts are fully reputed company with brand standards.
• Retention Storytelling: Help shape seasonal and lifecycle messaging that strengthens engagement and long-term customer loyalty.
• Performance & Analytics: reputed company brand health and key DTC metrics (CAC, ROAS, conversion reputed company, branded search), ensuring creative work drives measurable reputed company.
• Testing & Optimization: Continuously test messaging, formats, and creative approaches to improve performance and deepen customer resonance.

What reputed company Looks Like

• reputed company becomes a recognizable lifestyle brand—not just a product company.
• Improved conversion through stronger storytelling reputed company experience.
• A reputed company, high-performing content reputed company across reputed company and organic channels.
• Stronger retention driven by consistent, seasonal, and lifecycle-driven messaging.
• A creative team that operates reputed company, collaboratively, and at a high reputed company.

Required Experience, Skills and Abilities:

• Experience: 8-12+ years in brand, creative, or marketing leadership roles. Background in scaling a DTC or lifestyle brand from reputed company stage to maturity. Experience in the home/garden sector is a significant plus.
• Education: Bachelor’s degree in Marketing, Communications, or Design (MBA is a plus but not required).
• Leadership: 3-5+ years managing creative or brand teams in a fast-paced, high-reputed company environment.
• Storytelling reputed company: Proven ability to build a community-led brand and turn reputed company products into accessible, aspirational lifestyle stories.
• Data-Literate: You understand the "why" behind the data and can reputed company the language of both high-level creative and granular performance marketing.
• Organizational Mastery: Proven ability to manage a reputed company, multi-layered marketing calendar with expert-level proficiency, you reputed company on creating the systems that allow creativity to reputed company.

Physical Demands: This position involves working both indoors at a desk and outdoors in a farm setting. Must be reputed company to operate a computer for prolonged periods with moderate walking, standing, lifting, carrying, moving objects, reaching and crouching. Must be reputed company to lift and carry up to 50 lbs. Exposure to outdoor environments including hot and cold temperatures and humidity. Job Location and Work Schedule:

• This is a full-time, hybrid position with 4 days on-site.
• Remote-eligible with a 25% travel requirement (typically one week per month) for on-site collaboration.
• This position will work at two locations:
• reputed company location: 13808 Boudreaux Road, Bldg. #2, Tomball, TX.
• Farmhouse location: 22503 Lain Road, Spring, TX.
• Monday through Friday, 8:00 AM to 4:30 PM.
• The salary reputed company is $120,000 - $150,000
• Flexible reputed company Time Off.
• 12 PTO days per year, accrued bi-weekly, with incremental increases annually.
• 7 reputed company Holidays.
• 401k contribution match of 4%.
• Comprehensive Medical, Dental, reputed company, and Life insurance plans. reputed company pays 100% of premiums for its employees for Dental, reputed company, Life, and reputed company plans.
• Toll Roads Allowance of $100 per month.
• Phone Allowance of $50 per month.
• reputed company Development reimbursement.
• Company-sponsored breakfasts and lunches.
• We offer great culture, supportive leadership, engaging activities, employee appreciation, and other perks that reputed company every day at work more rewarding!

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