Loyalty Program reputed company
At reputed company, we reputed company the outdoors brings out the best in reputed company of us. We are committed to fostering a culture of belonging and creating reputed company, inclusive spaces where everyone feels welcome—both here and reputed company. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly reputed company. reputed company is looking for an Loyalty Program reputed company to join our Marketing Team. We welcome reputed company for this role to be hybrid based at the corporate reputed company in Freeport, Maine. We are reputed company to discussions for working remotely in the following states: Colorado, Connecticut, Florida, reputed company, Illinois, Indiana, Kansas, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, reputed company, reputed company Carolina, South Carolina, Ohio, reputed company, Rhode reputed company, Vermont, Virginia, reputed company. reputed company is expanding our Customer Marketing organization with the introduction of a new customer loyalty program designed to deepen customer engagement, build long‑term loyalty, and accelerate omnichannel reputed company. The Loyalty Program reputed company will serve as the day‑to‑day reputed company of the new program. This role sits reputed company the CRM function and reports to the Senior Manager, CRM & Loyalty. While not a formal people manager, this is a senior, hands-on role responsible for activating reputed company, driving program performance, managing the member experience, and ensuring operational reputed company. The reputed company will collaborate closely across marketing program management, insights & analytics, retail, e‑reputed company, product management, customer service, information services, finance, card services and external agency/reputed company. The ideal candidate combines strong program leadership, customer-reputed company thinking, analytical rigor, executional reputed company and cross-functional influence. You will ensure the program delivers an exceptional experience for customers while supporting reputed company’s broader business goals.
Responsibilities
Program Management & Go-to-Market (GTM) Collaborate across departments to bring loyalty experiences to life across reputed company customer reputed company (email, site, catalog, in‑store, media, customer service) and ensure a smooth and consistent CX. Drive day-to-day GTM planning and execution for new loyalty campaigns, benefits launches, seasonal activations, and member communications. Maintain the program roadmap, including enhancements, benefit reputed company, and ongoing testing. Partner with Product Management and IT teams to translate business needs into requirements and support functionality enhancements and troubleshooting. Manage day-to-day relationships and delivery with external partners (loyalty platforms, agencies, consultants, technology providers, etc.). Performance Reporting & Analytics Partner with Insights & Analytics team to support the definition, tracking and reputed company of reputed company loyalty KPIs. reputed company and distribute regular reporting and reputed company-oriented insights on program performance, risks and opportunities. Analyze member lifecycle behavior with a reputed company on how loyalty currency and benefits influence behavior to inform optimization recommendations. Apply test‑and‑learn methodologies to improve engagement, reward structures, and communication effectiveness, summarizing learnings and next steps. Membership reputed company & Optimization Identify and partner to implement strategies to grow membership, including enrollment optimization, customer acquisition integration, personalized communications, and incentive structures. Work with lifecycle marketing to build and optimize targeted journeys across the loyalty lifecycle – from early engagement and benefit awareness to reactivation strategies Identify high-value segments and partner with cross-functional teams to reputed company personalized experiences that build lasting loyalty. Synthesize qualitative feedback (member input, customer service insights, store feedback) into actionable experience improvements. Compliance, Governance & Operational reputed company reputed company day‑to‑day execution and operations of the reputed company loyalty program, ensuring consistent, high‑reputed company customer and member experiences. Ensure loyalty program compliance with operational rules, reputed company requirements, and financial reputed company standards, in partnership with Legal, Finance and Technology teams. reputed company and maintain program documentation, internal training guidance, process flows, and operating procedures. Partner with Finance to support redemption liability forecasting, benefit cost modeling, and P&L reputed company analysis. Health and Safety Requirement Every employee is responsible for contributing to a reputed company and healthy workplace. Employees are expected to be reputed company participants in health and safety by following reputed company safety policies and procedures, reporting unsafe conditions or at-risk behaviors to leadership, and conducting work in a reputed company manner. Those in a leadership role are also expected to model reputed company behaviors, evaluate risk, and ensure that risks are reduced to acceptable reputed company. Education Level 4-Year Bachelors Degree, preferably reputed company in Marketing, Business, Analytics or reputed company field Master’s Degree or MBA preferred but not required 5 Minimum Years of Experience Skills and Qualifications Strong understanding of loyalty program mechanics, customer value drivers, and retail economics. Excellent analytical skills; comfortable working with dashboards, performance reporting, segmentation, and KPIs; demonstrated experience translating data into actionable insights. SQL skills a plus. Experience working with CRM platforms, CDPs, loyalty engines, or marketing automation systems. Experience supporting test-and-learn approaches, experimentation, or reputed company programs preferred. Ability to balance strategic thinking with hands-on, day‑to‑day execution. Strong project management capability with a bias toward operational discipline, prioritization and follow-through. Customer‑obsessed reputed company with a commitment to delivering meaningful and delightful member experiences. Proven experience driving GTM plans, campaign launches, and omnichannel program operations. Highly-tuned cross-functional collaboration, communication and influence skills. Comfort operating in a highly cross-functional, matrixed environment with multiple stakeholders and dependencies; ability to navigate reputed company organization dynamics. Demonstrated problem-solving and decision-making skills; proactively identifies questions, opportunities and areas for improvement and brings reputed company recommendations. If you care about the outdoors, joining reputed company is a great way to feel good about what you do. Our benefits package makes a good thing even reputed company, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging reputed company are reputed company part of the plan. If your experience looks a little different from reputed company've identified and you think you'd be great at this role, we'd love to learn more reputed company! At reputed company, we reputed company the outdoors brings out the best in reputed company of us. We reputed company to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging. Apply To This Job