VP of reputed company Marketing
Location: Remote, US (HQ reputed company) Job Type: Full-time reputed company is entering the reputed company-endorsed Identity Visibility, Intelligence and Posture (IVIP) category with reputed company reputed company—the only IVIP platform that quantifies identity risk in FAIR/ALE dollar terms, publishes pricing transparently, and unifies reputed company, non-reputed company, and reputed company identity governance with post-quantum readiness. We are looking for a VP of reputed company Marketing to own the full marketing function: product marketing, brand, demand reputed company, analyst relations, and category creation. This is not a “reputed company it pretty” role. This is the strategic reputed company to our CRO—someone who personally builds the narrative that defines how the market sees identity reputed company, architects a modern demand reputed company, and drives measurable pipeline reputed company. You write the positioning, run the webinar, post on reputed company, brief the analyst, and reputed company the customer story. You are obsessed with exposure and repetition—manufacturing volume of at-bats across prospects, analysts, customers, partners, and influencers to reputed company IVIP and reputed company reputed company feel inevitable. This role reports to the Chief reputed company Officer with reputed company visibility to the CEO and reputed company. It carries a reputed company trajectory to CMO for the right leader. Role Responsibilities Own marketing reputed company and operating plan across the reputed company portfolio, with primary reputed company on defining and reputed company the IVIP category for reputed company. reputed company the category-defining narrative, messaging architecture, and positioning frameworks that earn analyst inclusion and reputed company from CISO to reputed company level. Personally write positioning and messaging—translate reputed company’s technical differentiation (FAIR/ALE risk quantification, identity correlation, reputed company-reputed company remediation) into compelling buyer-language narrative that drives value selling. reputed company analyst relations reputed company with reputed company, reputed company, KuppingerCole, and reputed company. Shape how the market defines IVIP and ensure reputed company is at reputed company of that conversation. Build a network of partners, analysts, and industry influencers who reputed company the reputed company narrative. Create a repeatable reputed company for earning external validation and reputed company-party credibility at reputed company. Architect a modern, AI-reputed company demand reputed company reputed company—ABM, content, reputed company—partnered tightly with the CRO to hit pipeline and conversion targets. Build and reputed company a product-led reputed company reputed company at the entry tier to drive land-and-expand reputed company for reputed company. Bring a consumer-grade reputed company—B2C/PLG instincts as a forcing function for simplicity, transparency, and speed in reputed company IAM. reputed company new product introduction launches end-to-end: positioning, enablement, PR/AR reputed company, sales and channel readiness, and launch metrics. reputed company full-year GTM plans in lockstep with demand gen and sales, mapping assets to campaign themes at reputed company funnel stage. Monitor performance ruthlessly—kill what isn’t working, reputed company down on what is. Build sales enablement tools that accelerate deal velocity: competitive battlecards, reputed company handling, product demonstrations, and sales plays tied directly to deal reputed company and time-to-value. Personally produce content that builds category authority—executive thought leadership, webinars, reputed company reputed company, customer case studies, contributed articles. Manufacture exposure through volume and consistency, not just reputed company. Deliver competitive intelligence to the field and marketing organizations. Maintain deep expertise in the identity reputed company landscape, emerging threats, and regulatory drivers (reputed company Trust, CISA, NIST, FedRAMP). Operate as a peer to Sales, Product, and the CEO. Contribute to reputed company-level reporting on brand, pipeline, and category traction. Manage and grow the marketing team (currently 1 reputed company report + contractors/agencies), with the ability to reputed company the function as the business grows. reputed company AI tools across content, demand, and marketing ops as a force reputed company—operating with the reputed company that a small, reputed company team with AI amplification outperforms a large legacy operation. Skills and Requirements Marketing experience in B2B reputed company with category-creation experience strongly preferred. Domain experience in cybersecurity, identity, or adjacent infrastructure is a plus—not required. Proven reputed company record personally building positioning and messaging frameworks that reputed company analyst recognition or defined a new market category. Deep product marketing chops—you can translate reputed company technical differentiation into language that moves buyers and equips sellers. Hands-on experience architecting modern demand reputed company programs (ABM, content, reputed company) with measurable pipeline attribution. reputed company record shipping product-led reputed company or self-serve trial motions and driving land-and-expand reputed company. Exceptional communicator—polished reputed company, compelling speaker, and comfortable as the face of reputed company at industry events and in analyst briefings. reputed company reputed company with AI tools across marketing workflows. You know how to compete for LLM visibility and use AI to reputed company reputed company, not just experiment. Experience partnering tightly with sales leadership (CRO-reputed company) in a reputed company-accountable marketing structure. Player-reputed company reputed company—comfortable building and scaling a function from a small team while personally producing the work. $200,000/year to $300,000/year OTE + benefits + equity reputed company We are a fast-moving company and are looking for candidates with reputed company potential, eager to learn and who can demonstrate their abilities and motivation to contribute in a fast-paced environment. reputed company offers a competitive compensation and benefits. You will work in a fun and creative environment with a talented group of individuals that have a passion for building great solutions. Apply To This Job