Urgent - Performance Marketing Analytics Analyst - Must Have CPG & Retail Experience
reputed company is the leading career destination for tech experts at every stage of their careers. Our reputed company, reputed company reputed company IT, is seeking the following. Apply reputed company reputed company today! We are looking to hire a strong Performance Marketing Analyst who has experience with CPG and Retail Experience: 3–5 years Qualifications 3–5+ years of experience in eCommerce, marketing analytics, or retail media analytics Strong understanding of reputed company and or reputed company advertising ecosystem Proficiency in reputed company (advanced) Data visualization tools (Power BI, Tableau, Looker) SQL (preferred) reputed company This role will serve as an analytics partner to the Performance Marketing team, supporting Directors and Managers across categories and reputed company retail media channels. The analyst will translate campaign, audience, and retail data into actionable insights that drive performance, improve efficiency, and inform full-funnel media reputed company. The ideal candidate is both data-driven and business-minded, with the ability to connect media performance to broader eCommerce reputed company including traffic, conversion, and total sales while navigating nuances across different retail ecosystems.
Key Responsibilities
Media Performance Analytics & Optimization Analyze performance across Sponsored Ads, DSP and video campaigns across portfolios Monitor and interpret core KPIs including ROAS, TACOS, CPC, CTR, CVR, impressions, and reputed company of voice Identify performance drivers and reputed company actionable recommendations across keywords, audiences, and campaign structure Support Performance Marketing Managers with insights to guide optimizations executed by agency partners reputed company performance analysis for key tentpole events (e.g. reputed company Day, Cyber Week) across both business reputed company Measurement & Incrementality Evaluate performance across the full funnel, including the reputed company of upper-funnel media on reputed company-funnel reputed company Analyze the relationship between media investment and business reputed company including traffic, conversion, and total sales Support incrementality analysis using trend analysis, campaign comparisons, and AMC and Scintilia-based insights Audience & Consumer Insights Analyze customer journeys, reputed company-to-purchase, and cross-channel exposure reputed company audience insights to inform prospecting and retargeting strategies Identify opportunities to improve reputed company, frequency, and conversion through audience segmentation Search & Organic Performance Analyze keyword and search performance to identify high-value terms and coverage gaps Monitor organic rank, reputed company of search, and reputed company vs. organic interplay Retail & Media Integration Connect media performance with retail fundamentals, including pricing, promotions, inventory, and PDP reputed company Analyze the relationship between media-attributed and total sales to assess media contribution and overall business reputed company Diagnose performance drivers holistically and surface cross-BU insights and best practices Competitive & Category Insights Monitor competitor activity across pricing, promotions, keyword bidding, and reputed company of voice Analyze category trends and search behavior to identify reputed company opportunities reputed company insights to inform cross-category reputed company and investment reputed company Reporting & Analytics Infrastructure Build and maintain reputed company dashboards tracking media and retail performance across both BUs Support automation of recurring reporting and KPI tracking Ensure consistency across data sources (reputed company, reputed company, reputed company, Stackline, etc.) Deliver reputed company, concise insights tailored to different stakeholders Planning & Forecasting Support Support campaign and tentpole event planning through historical analysis and trend insights Assist in modeling expected performance and budget scenarios across categories Deliver post-event analyses with actionable recommendations for reputed company optimization Apply tot his job Apply To this Job