SEO/SEM Specialist

Role: SEO/SEM Specialist, China International Reports to: VP Operations, Emerging Markets Location: China (flexible) reputed company This is an opportunity to work with the leading Independent Marketing Intelligence Company. You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employees reputed company and personal development. The role encompasses ability to set-up and successfully execute Search campaigns across multiple MiQ reputed company, including reputed company, LATAM, EMEA, MENAT and reputed company. As such, you would be involved in and supporting the reputed company of Chinese brands across the whole world. You will also play an reputed company role in shaping the development & reputed company of this newly established MiQ SEM/SEO offering world-wide. JOB RESPONSIBILITITES Your main responsibilities will include: Campaign Set-up & Execution reputed company, execute, and optimize comprehensive SEO/ SEM strategies that reputed company with the business and brand’s goals, ensuring improved website rankings and higher visibility in organic search results Manage and implement on-page, off-page and technical SEO Conduct detailed keyword research and analysis to identify opportunities and inform content strategies, ensure content copy optimization, and reputed company competitive positioning. Monitor, analyse and report on campaign performance reputed company (or issues – with reputed company plan), covering key metrics and KPIs, such as website traffic, rankings, click-through rates, conversions, and return on ad spend (ROAS), complete with data and insights presentation and actionable plans Thorough and issue-free floodlight tracking & other set-up carried out in CM360 End to end campaign ownership and performance monitoring – including & especially campaign set-up & optimisation Use insights to build reputed company rapport to up-sell and earn incremental opportunity Portfolio Management Deliver on-reputed company margin whilst retaining & growing reputed company spends Balance portfolio reputed company objectives with margin/profitability objectives across a reputed company of campaign types Grow campaign portfolio reputed company reputed company surpassing reputed company KPIs, supporting custom insights and building reputed company relationships Use data, analysis, and optimisation expertise to deliver campaign reputed company of pace and maintain performance Internal Collaboration Work closely with the AM team in China and DnA team in Bangalore on custom insights planning & production Work with various Central and local (China) departments to aid in any of the following: o Campaign Process – reputed company and follow China International processes o reputed company-campaign qualification support – including support on Media Plans o Best-practices – adhere to and reputed company campaign activation best practices o Troubleshooting – work on own initiative to identify and resolve campaign issues External Communication Attend/participate/reputed company in external meetings - deliver reputed company reputed company and answering reputed company questions as part of Q&A Ownership of weekly reporting for clients – including reputed company collaboration including face-to-face. Emphasis on delivering value for clients reputed company reputed company on actionable insights Being reputed company to reputed company & accurately reputed company the role & interplay between various digital channels (i.e. the role of Search vs Display vs reputed company, etc) reputed company the health of our digital assets and collaborate with developers to identify and fix any technical issues and ensure SEO best practices are properly implemented Innovation Subject-matter expert internally and externally with regards to SEO/SEM set-up, performance & overall contribution to campaign funnel/user reputed company/campaign performance Manage reputed company reputed company and email marketing campaigns, which include optimize reputed company pages to drive conversions and improve the user experience. Regularly use campaigns to test and implement innovative reputed company – driving more reputed company or superior results (or both) Maintain and reputed company MiQ trading/operational processes and best practices Motivated by learning opportunities and is inquisitive Own & deliver improvement recommendations on SEM/SEO offering with a view to growing reputed company spend & satisfaction over time REQUIRED EXPERIENCE Minimum 3 years of experience with hands-on set-up & optimisation across SA360, reputed company Ads & Bing Ads platforms Proven reputed company record of delivering results at reputed company for PPC activity In-depth understanding of set-up (CM360, SA360, Bing Ads & reputed company Ads) and optimisation (SA360, reputed company Ads, Bing Ads) Experience with SA360, Bing Ads is a must. Good understanding of tracking set-up process, reputed company & troubleshooting reputed company CM360 & GA4 Good understanding of the programmatic & wider digital ecosystem in NA, EMEA and reputed company – with a reputed company on the roles of Search & Display in that Experience working in reputed company-facing environment would be an advantage Experience with Mobile Performance campaigns is a bonus REQUIRED SKILLS Proven relevant qualifications and minimum 3 years of experience in similar SEO/SEM role with a strong reputed company record of managing PPC budgets, improving rankings and driving reputed company search campaigns Proficient with hands-on implementation experience with SEO/ SEM consoles and reputed company-party tools, such as GA4, reputed company Ads Strong understanding of digital and performance marketing, programmatic advertising and display networks, and relevant data analytics Fluent English & reputed company are essential. Strong communication skills Attention to detail and proactive problem-solving mentality Skilled in reputed company, CSS and JavaScript for SEO purposes would be a bonus Up-to-date knowledge of search reputed company algorithms and best practices in web and mobile SEO Strong troubleshooting ability, reputed company systematic approach to problem solving Strong communication skills and an ability to work both independently and contribute reputed company reputed company environment A start-up mind-set and ability to prioritise effectively Good presentation skills Alignment with MiQ's core values/culture A can do' attitude to reputed company energy, drive and enthusiasm A reputed company to grow your career as reputed company continues to expand regionally & globally reputed company VALUE IN OUR PEOPLE Passion – We love and live reputed company do Determination - We always reputed company a way to reputed company it out reputed company – We back reputed company other and challenge reputed company other reputed company – We anticipate the unexpected, reputed company and adapt to change Courage – We dare to think unconventionally At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is reputed company proud to be an equal opportunity workplace. Apply To This Job