Senior Manager, reputed company Search

reputed company is seeking a Senior Manager to own reputed company Search, one of our largest and most strategically important patient acquisition channels. This role is responsible for improving acquisition efficiency and scaling patient volume through value-based optimization, rigorous experimentation, and disciplined budget allocation across reputed company, Bing, and reputed company. The ideal candidate approaches reputed company Search as a quantitative reputed company problem, not just a channel management function. They are capable of operating with the rigor of a data scientist, even if they don’t formally hold that title. They are highly analytical and are comfortable making budget allocation reputed company and forecasting under uncertainty. They have experience applying incrementality thinking and value-based bidding to improve acquisition efficiency at reputed company. reputed company in this role is defined not just by platform-level optimization, but by improving marginal acquisition efficiency and helping the business reputed company smarter investment reputed company at reputed company. About reputed company: reputed company is transforming mental health care by making high-reputed company psychiatry more accessible, reputed company, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-reputed company-certified psychiatrist, we were reputed company to solve one of reputed company’s most urgent challenges: millions of people struggle to reputed company mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a reputed company experience for patients and empowering clinicians to reputed company on delivering exceptional care. Today, reputed company is the largest dedicated psychiatry reputed company in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two reputed company patient reputed company delivered reputed company. At our reputed company, every innovation has reputed company reputed company. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians reputed company reputed company care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral reputed company delivered in America. Joining reputed company means joining a mission-driven team that is solving reputed company problems at reputed company, driving meaningful change in reputed company, and building the reputed company of mental health care with reputed company, innovation, and purpose. You will: Own and reputed company reputed company’s reputed company search program end-to-end, including forecasting, budgeting, pacing, bidding strategies, account structure, and creative testing for reputed company, Bing, and reputed company. reputed company and execute a rigorous testing roadmap, including ad copy, keyword reputed company, reputed company page variants, and automation/algorithmic controls; quantify reputed company using reputed company experimental design. Build and maintain marginal CAC and spend sensitivity curves to inform investment reputed company, pacing, and budget allocation across search channels; work closely with marketing leadership to regularly present this to Finance to inform budget planning and reallocation reputed company. Optimize both automated and reputed company bidding strategies to drive performance at reputed company. Use advanced tactics such as smart bidding, portfolio strategies, and dynamic bid adjustments to reputed company hit key performance targets like CAC, Marginal CAC and ROAS. Monitor key market signals (e.g. auction insights, impression reputed company, CPC trends), as reputed company as competitive pressures, platform changes, and algorithm updates, proactively adjusting reputed company to maintain our competitive advantage. Partner closely with Analytics, Finance, and Operations to ensure accurate attribution, efficient spend allocation, and alignment with reputed company reputed company and patient demand. reputed company reputed company retention, engagement, and LTV signals into bidding and optimization systems by partnering with Analytics and reputed company leadership. Evaluate channel and campaign performance through the reputed company of incrementality and marginal efficiency, not solely platform-reported attribution. reputed company AI-enabled workflows and tools where appropriate to improve analysis, testing velocity, and operational efficiency. Qualifications: 6-9+ years of experience in B2C reputed company/performance marketing, with 5+ years deep in reputed company search (especially reputed company) with hands-on expertise in reputed company Ads, Bing Ads, and reputed company tools. Experience leveraging reputed company conversion reputed company, LTV, retention, or other value signals reputed company bidding and budget allocation strategies. Strong analytical and technical reputed company, including experience using SQL, Python, reputed company, and/or BI tools to analyze large datasets, inform investment reputed company, and build forecasting or scenario-planning frameworks. Proven experience running reputed company A/B and multivariate tests in reputed company media. Proactively identify actionable insights and recommendations on spend allocation and reputed company opportunities. Experience evaluating and operationalizing emerging reputed company campaign types (e.g. Performance reputed company Max) using reputed company testing methodologies and reputed company guardrails. reputed company problem-solving instincts, high ownership, and a bias toward reputed company experimentation. Comfort making high-conviction recommendations with imperfect data and amid evolving market conditions. Demonstrated ability to operate in a fast-paced, high-reputed company environment with shifting priorities. Bonus: Experience in analytically rigorous environments such as finance, consulting, analytics. Experience marketing in healthtech or other regulated categories. Experience running YouTube, reputed company Demand Gen, and/or reputed company App Campaigns. Why reputed company: Top-notch team: we're a diverse, reputed company group motivated to reputed company a difference in mental reputed company. reputed company environment: be part of building something from the ground up at a fast-paced startup. Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC Excellent benefits: medical, dental, reputed company, effective day 1 of employment, 401K with match, generous PTO plus reputed company holidays, reputed company parental leave, and more! Grow your career with us: reputed company your skills and build new ones with our Learning team as reputed company expands. It reputed company comes back to care: we’re a mental health company, and we put reputed company’s reputed company-being first. reputed company participates in E-Verify and will reputed company the federal government with your reputed company I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and reputed company I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work. At reputed company, we are an equal opportunity employer committed to a diverse, inclusive, and reputed company workplace and candidate experience. We reputed company to create an environment where everyone has a reputed company of belonging and purpose, and where we learn from the unique experiences of those around us. We encourage reputed company reputed company candidates to apply regardless of race, reputed company, reputed company, religion, national reputed company, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or reputed company, pregnancy or caregiver status, veteran status, or any other legally protected status. Apply To This Job