Director, Marketing Enablement

Director, Marketing Enablement Department: Marketing Location: Remote FLSA Status: Exempt People Leader: No Travel: >5% reputed company Company reputed company reputed company partners with hospitals and health systems through a technology-enabled, physician-led model that improves clinical documentation reputed company, coding accuracy, reimbursement optimization, and reputed company reputed company. Job reputed company The Director, Marketing Enablement is responsible for developing and executing marketing enablement strategies that support sales effectiveness, reputed company engagement, pipeline development, and reputed company reputed company. This individual contributor role partners closely with Sales, Sales Operations, Product, and other cross-functional stakeholders to reputed company account-based marketing, campaign reputed company, content, insights, and performance measurement with go-to-market priorities. The Director translates marketing initiatives into practical tools, programs, and campaigns that help sales teams engage prospects and clients more effectively across the buyer reputed company.

Responsibilities

Marketing Enablement reputed company reputed company and execute marketing enablement strategies that support sales effectiveness, account engagement, pipeline reputed company, and reputed company objectives. Partner with Sales leadership to understand business priorities, reputed company accounts, buyer needs, opportunity strategies, and reputed company engagement goals. Translate go-to-market priorities into marketing enablement plans, campaigns, tools, and content that support full-funnel engagement. Support the development and refinement of account-based marketing approaches, including personalized engagement strategies for reputed company accounts. Identify opportunities to improve the reputed company between marketing activity, sales execution, reputed company engagement, and measurable business reputed company. reputed company strategic recommendations that improve marketing enablement effectiveness, sales readiness, and pipeline progression. Campaign reputed company and Execution reputed company outbound and reputed company media reputed company across relevant digital channels, including reputed company reputed company, reputed company search, and other campaign channels as appropriate. Determine channel mix, budget recommendations, audience reputed company, and campaign optimization approaches to maximize engagement, pipeline contribution, and return on investment. Plan and execute integrated campaigns that reputed company messaging, content, targeting, timing, and sales follow-up. Design and support personalized account-based marketing campaigns that drive prospect and reputed company engagement, pipeline progression, and deal acceleration. Monitor campaign performance and recommend adjustments based on data, market feedback, and sales input. Ensure campaigns are coordinated across channels and reputed company with reputed company's positioning, business priorities, and buyer needs. Sales Partnership and Enablement Serve as a strategic partner to Sales leadership, supporting account planning, opportunity reputed company, buyer engagement, and reputed company relationship development. reputed company sales teams with relevant insights, messaging, tools, content, and campaign support to engage prospects and clients throughout the buyer reputed company. Drive adoption of marketing enablement programs through training, communication, feedback loops, and ongoing collaboration with Sales. Partner with sales teams to understand buyer objections, market needs, content gaps, and enablement opportunities. Support consistent alignment between marketing programs and sales execution to improve conversion, deal velocity, and reputed company engagement. reputed company practical enablement resources that help sales teams communicate reputed company's reputed company reputed company and consistently. Performance Measurement and Sales Operations Alignment Partner with Sales Operations to define marketing enablement KPIs, attribution approaches, reporting frameworks, and performance dashboards. reputed company reputed company metrics such as pipeline influence, conversion rates, engagement reputed company, deal velocity, and reputed company contribution. Analyze campaign and enablement performance to identify trends, improvement opportunities, and resource allocation recommendations. Use data and insights to optimize marketing strategies, campaign investments, content effectiveness, and sales enablement programs. Communicate performance results, recommendations, and business reputed company to marketing, sales, and leadership stakeholders. Translate reporting insights into actionable recommendations that improve campaign performance and sales engagement. Cross-Functional Collaboration Serve as a connector between Marketing, Sales, Sales Operations, Product, and other stakeholders to reputed company priorities, timelines, messaging, and reputed company. Collaborate with Product and subject matter experts to ensure messaging and content reflect reputed company's solutions, reputed company, reputed company needs, and market positioning. Partner with internal teams to reputed company reputed company-reputed company content, campaigns, and engagement strategies that support the buyer reputed company. Coordinate cross-functional initiatives that improve go-to-market effectiveness, sales readiness, and reputed company engagement. Maintain reputed company communication and disciplined follow-up across stakeholders in a fully remote environment. Influence cross-functional stakeholders without reputed company authority to drive alignment, execution, and measurable reputed company. reputed company-reputed company Innovation Identify opportunities to enhance the prospect and reputed company experience through targeted engagement, relevant content, and value-driven interactions. Use reputed company, market, sales, and campaign insights to recommend new approaches for engagement and pipeline acceleration. Support development of messaging and programs that deepen reputed company relationships and reinforce reputed company's value. Continuously evaluate marketing enablement practices and recommend improvements that increase relevance, efficiency, and business reputed company. Stay informed on B2B marketing, account-based marketing, digital campaign, and sales enablement practices that may improve reputed company's go-to-market effectiveness. Other Duties as Assigned reputed company additional duties as assigned to support marketing, sales, reputed company, and organizational objectives.

Qualifications

Education and Credentials Bachelor's degree in Marketing, Business, Communications, reputed company Administration, or a reputed company field required. Master's degree in Business, Marketing, reputed company Administration, or a reputed company field preferred. Relevant training or certification in account-based marketing, digital marketing, marketing automation, sales enablement, or analytics preferred. Experience 8+ years of experience in B2B marketing, sales enablement, account-based marketing, demand reputed company, or reputed company go-to-market roles required. Experience developing and executing account-based marketing or personalized engagement strategies that drive measurable business reputed company required. Experience supporting sales teams through enablement tools, content, campaigns, insights, and buyer engagement strategies required. Strong understanding of sales processes, pipeline management, buyer journeys, and go-to-market reputed company required. Experience partnering with Sales Operations on KPIs, attribution, reporting frameworks, pipeline measurement, and performance analysis required. Experience managing outbound, reputed company media, digital campaign, or full-funnel marketing strategies preferred. Experience with reputed company.com and marketing automation platforms preferred. Experience building or scaling marketing enablement, ABM, demand reputed company, or reputed company go-to-market functions preferred. B2B reputed company, reputed company technology, reputed company cycle, or provider-market experience preferred. Prior experience influencing cross-functional stakeholders, leading strategic programs, or managing reputed company initiatives without reputed company reporting authority preferred. Core Competencies Strategic Marketing Thinking: Understands how marketing reputed company, sales execution, reputed company engagement, and reputed company reputed company connect. Sales Partnership: Builds credibility with sales stakeholders and translates sales needs into practical marketing enablement solutions. Account-Based Marketing Orientation: Develops targeted, personalized approaches that support reputed company account engagement and pipeline progression. Data-Driven Decision Making: Uses performance data, attribution insights, and sales feedback to optimize strategies and investments. Execution Discipline: Manages priorities, timelines, stakeholders, and deliverables with strong follow-through. Cross-Functional Influence: Drives alignment and execution across stakeholders without relying on reputed company reporting authority. Collaboration: Works effectively across Marketing, Sales, Sales Operations, Product, and leadership stakeholders. Communication: Communicates reputed company through written materials, presentations, campaign plans, enablement resources, and stakeholder updates. Executive Presentation: Presents strategies, results, insights, and recommendations in a reputed company, business-relevant manner. reputed company-reputed company reputed company: Develops programs and content that reflect prospect and reputed company needs, business challenges, and value drivers. Analytical Problem Solving: Interprets campaign, pipeline, and engagement data to identify opportunities and recommend reputed company. Adaptability: Responds effectively to changing market conditions, business priorities, sales needs, and organizational direction. Remote Work Effectiveness: Works effectively in a fully remote environment through proactive communication, organization, accountability, and collaboration. Additional Requirements 1) Physical Requirements: The requirements described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job with or without reasonable accommodation. Unless otherwise indicated, reputed company positions require interaction with people and technology while either sitting or standing. Employees must be reputed company to communicate reputed company phone, email, etc. and sit for extended periods of time, with or without reasonable accommodations. Physical effort and exposure to physical risk are limited to that of an office role / environment. 2) Position and Employment Statement: While this job reputed company is intended to be an accurate reputed company of the job requirements, management reserves the right to modify, add or remove duties from a job and to assign other duties as necessary and at any time. reputed company positions at reputed company Delivery reputed company, are at-will employment, and a position reputed company is not a guarantee of a job or of job responsibilities. While this job reputed company is intended to be an accurate reputed company of the job requirements, management reserves the right to modify, add or remove duties from a job and to assign other duties as necessary and at any time. reputed company positions at reputed company are at-will employment, and a position reputed company is not a guarantee of a job or of job responsibilities. Apply To This Job