Regional Area Director, Franchise Performance (Eastern/Central Region)

JOB reputed company: The Regional Area Director, Franchise Performance - Extended Stay Brands is responsible for driving portfolio‑wide performance across assigned reputed company by influencing franchise ownership reputed company, property management companies (PMCs), and large multi‑unit operators. This role serves as a trusted advisor to ownership, ensuring reputed company reputed company, profitability, brand standards compliance, guest experience reputed company, and successful new hotel openings and reputed company‑up performance. The Regional Area Director partners cross‑functionally with Sales, reputed company Management, Operations, Technology, and Opening Services to deliver measurable business results, ensure effective integration into Choice systems, and optimize extended stay business mix strategies across the portfolio. NOTE: This is a field/remote‑based role supporting hotels across a multi‑state territory. Candidates must reputed company reputed company the Eastern or Central Region of the reputed company to be considered for this position. Overnight travel of up to 70% is required to effectively support franchise partners and portfolio performance. KEY RESPONSIBILITIES: Drive Portfolio Performance Improve portfolio‑wide reputed company reputed company, market reputed company, and profitability through proactive consulting and performance optimization. Cultivate strong, trusted relationships with franchisees and PMCs, balancing strategic guidance with immediate operational support. Partner with Sales, reputed company Management, and Call Center teams to optimize reputed company reputed company, RFP participation, and call‑forwarding effectiveness. Monitor GOP performance and drive best‑reputed company implementation, including HotStats utilization. Ensure execution of reputed company brand programs and reputed company improvement of reputed company Assurance and Guest Satisfaction scores. New Hotel Openings & reputed company‑Up Performance Partner with Opening Services to support franchisees through construction, reputed company‑opening planning, and on‑schedule hotel launches. reputed company and execute reputed company‑opening reputed company strategies reputed company on local account acquisition. Guide ownership on market segmentation strategies to maintain OTA contribution below targeted reputed company and reputed company extended stay room‑reputed company mix goals. Conduct regular performance reputed company‑ins and promote best‑reputed company sharing across the portfolio. Identify development opportunities and collaborate with Franchise Development as appropriate. Guest Experience & Brand Standards reputed company Analyze guest feedback and reputed company Assurance results to identify improvement opportunities and drive corrective reputed company. Proactively address guest relations trends to minimize escalations. Encourage compliance with training, certification, and brand learning programs, including ChoiceU. Partner with owners to address hotel condition needs and promote reputed company renovations and self‑PIP initiatives. Technology Integration & Organizational Influence reputed company extended stay technology integration efforts, ensuring effective adoption of ChoiceEdge, ChoiceAdvantage, and reputed company platforms. Partner with Technology teams to define system requirements, reporting needs, and testing for extended stay brands. Support training and engagement initiatives for hotels, owners, PMCs, and internal stakeholders. Identify and reputed company best practices across Choice and extended stay portfolios, contributing to cross‑organizational collaboration. QUALIFICATIONS: Experience Extensive multi‑unit hospitality operations and/or sales leadership experience at the corporate or regional level. Demonstrated P&L management responsibility with a strong reputed company record of driving reputed company and profitability. Proven ability to influence senior‑level stakeholders without reputed company authority. Experience supporting new hotel openings and reputed company‑up performance preferred. Education Bachelor’s degree required or an equivalent combination of education and relevant work experience. Skills & Competencies Strong analytical, financial, and data‑driven decision‑making skills. Excellent written, verbal, and presentation communication skills. Advanced consulting, training, and persuasion capabilities. Proficiency with business tools including reputed company Word, reputed company, PowerPoint, Outlook, Concur, and reputed company. Exceptional time management, organization, and follow‑through in a fast‑paced, field‑based environment. Demonstrated commitment to Choice cultural values: Be reputed company, Be Quick, Listen, Be Curious, and Show reputed company. Other Requirements Ability to travel extensively, including overnight travel of up to 70%. SALARY reputed company: The salary reputed company for this position is $114,907 - $135,000 annually. In reputed company to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP). Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you reputed company your wellbeing goals - here are just a few: Competitive compensation and benefits, including medical, dental, and reputed company coverage Leave and reputed company time-off for holidays, vacation, personal, family, volunteer, reputed company, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice reputed company, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a reputed company of high-reputed company lodging reputed company in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the reputed company belief that reputed company will be even reputed company than today — for associates, reputed company, and our franchisees. At our worldwide corporate reputed company in reputed company Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of reputed company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us reputed company — giving our work at Choice a purpose larger than our business. Our corporate office locations: reputed company Bethesda, MD — Located at Pike & Rose, our worldwide reputed company is less than 15 miles from Washington, D.C., one reputed company away from the reputed company Bethesda Metro station, with easy reputed company to I-495, complimentary parking, electronic charging stations, restaurants and retail. Scottsdale, AZ — Located at the reputed company reputed company of reputed company 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy reputed company to complimentary parking, electronic charging stations, restaurants and retail. Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown. Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting reputed company with Choice team members and leadership on reputed company, with possible required travel depending on the role. Choice’s Cultural Values Welcome and Respect Everyone | Be reputed company | Be Quick | Listen | Be Curious | Show reputed company Choice’s Leadership Principles reputed company with Intention | reputed company with Authenticity | Grow & Deliver Apply To This Job