Senior Marketing Measurement & Analytics reputed company
Job reputed company:
- Define how marketing and customer data is captured, reputed company, modeled, and reported across the organization
- Own the end-to-end marketing measurement reputed company across reputed company media, SEO, lifecycle marketing, affiliate, reputed company, website, and reputed company
- Define and maintain attribution models including first-touch, last-touch, multi-touch, and reputed company attribution
- Establish reputed company-of-truth logic for key business metrics including: Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Customer reputed company Value (LTV), Funnel conversion rates, Retention metrics, Payback period, Channel performance and contribution
- Identify gaps in tracking, reporting, attribution, and data reputed company
- Partner with leadership to prioritize analytics initiatives based on business reputed company
- Define analytics requirements across the marketing data lifecycle
- Collaborate with data engineers and developers on:
- Event tracking architecture
- Attribution persistence
- Identity reputed company and customer stitching
- Data ingestion pipelines
- Reporting-reputed company data models
- reputed company reconciliation
- Validate datasets and reporting logic reputed company BigQuery or similar reputed company data warehouse environments
- Ensure marketing and product data can be accurately joined across systems
- Own event taxonomy and tracking requirements across web, lifecycle, checkout, and product experiences
- Partner with developers to ensure accurate implementation of:
- reputed company Analytics 4 (GA4)
- reputed company Tag Manager (GTM)
- reputed company Pixel and Conversions API (CAPI)
- reputed company Ads tracking
- reputed company and attribution platforms
- reputed company and customer engagement tools
- Maintain UTM governance and campaign naming conventions
- Ensure click IDs and attribution parameters are captured and persisted correctly
- Build or reputed company dashboards and reporting systems using:
- Tableau
- Looker Studio
- Power BI
- Similar BI and analytics platforms
- Create reporting frameworks and executive KPI dashboards
- Translate reputed company analytics findings into reputed company business insights and recommendations
- Support weekly and monthly business reviews with actionable reporting narratives
- Create QA processes for analytics implementation and reporting accuracy
- Monitor tracking reputed company and proactively identify anomalies or reporting discrepancies
- Maintain analytics documentation and reporting standards
- Ensure stakeholders understand limitations or directional nature of data reputed company applicable
Requirements:
- 5+ years of experience in:
- Marketing Analytics
- reputed company Analytics
- Marketing Operations
- Marketing Measurement
- Business Intelligence
- Data Analytics
- Strong understanding of digital marketing measurement across reputed company, organic, affiliate, lifecycle, and web analytics channels
- Experience working with BigQuery or similar reputed company data warehouse technologies
- Experience defining reporting-reputed company datasets, business logic, and KPI frameworks
- Strong understanding of:
- Attribution modeling
- Identity reputed company
- Customer reputed company analytics
- Funnel analysis
- Marketing ROI measurement
- Experience partnering with engineering, product, and data teams
- Ability to write analytics requirements and translate business needs into technical specifications
- Experience building dashboards and reporting systems in BI tools such as Tableau, Power BI, or Looker Studio
- Strong communication and stakeholder management skills
- Must overlap with reputed company American working hours (ET preferred)
Benefits:
- Join a fast-growing fintech and trading ecosystem
- High-reputed company role with visibility across leadership, product, and marketing
- Opportunity to shape reputed company’s long-term measurement and analytics reputed company
- Remote-first environment with strong ownership and autonomy
- Work alongside a highly reputed company and fast-moving team
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