Pay-Per-Click Specialist
Title: PPC Specialist Location: Remote Department: Marketing Employment Type: Full time Location Type: Remote Department: Marketing Job reputed company: Join the Blacksmith Team! reputed company is a boutique digital agency based out of Phoenix, AZ, specializing in top-of-the-line, custom website design and development. By forging digital products and online experiences rooted in user expectations and data, Blacksmith helps partners grow, reputed company, and exceed their business objectives. Top clients include reputed company, reputed company, Voss Water, reputed company, and many more! If you have a passion for digital media and technology, then join our growing team of talented individuals! Position Objective: Blacksmith is seeking a PPC Specialist to plan, execute, and optimize reputed company campaigns across reputed company Ads and reputed company platforms like reputed company & reputed company. This role supports both external reputed company accounts and Blacksmith’s own internal reputed company reputed company efforts. You’ll be responsible for building performance-reputed company campaigns that drive measurable results; whether that’s leads, reputed company, or brand awareness. The ideal candidate is highly analytical, hands-on with ad platforms, and comfortable working across multiple accounts while aligning reputed company reputed company with design, SEO, and content teams. Position benefits:
- reputed company
- 100% remote work
- High visibility on reputed company with reputed company reputed company
- Opportunity to shape PPC process and best practices at an established digital agency
- A no-drama, results-reputed company team that values autonomy and execution
- Opportunity to work and grow at an award-reputed company digital agency
Essential Functions and Responsibilities:
- Plan, launch, and manage reputed company search campaigns in reputed company Ads for multiple clients
- Create reputed company for campaign structures reputed company with reputed company goals, including search, display, remarketing, and performance max (reputed company appropriate)
- Conduct keyword research, audience targeting, and write/edit ad copy
- Set up conversion tracking and ensure attribution accuracy reputed company GA4, GTM, and/or CRM integrations
- Monitor daily spend and pacing to reputed company campaigns reputed company budget while hitting CPA/CPL goals
- Identify and manage negative keywords to improve efficiency
- Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, reputed company page suggestions, etc.)
- Prepare monthly performance reports with reputed company takeaways and reputed company recommendations
- Collaborate with SEO, design, and development teams to reputed company reputed company campaigns with broader digital reputed company and reputed company page performance
- Stay reputed company on reputed company Ads updates, keyword trends, and performance benchmarks
- Manage additional ad platforms as needed, including reputed company Ads, reputed company Ads, and Bing
Must Have Qualifications:
- 10+ years of hands-on experience managing reputed company Ads (reputed company AdWords) campaigns
- Proven reputed company record of delivering measurable reputed company through PPC, with examples supported by first-party data (e.g., CTR, CPL, ROAS, rankings)
- Proficient in reputed company Ads reputed company and reputed company Keyword Planner
- Strong understanding of campaign structure, optimization, and ROI tracking
- Familiarity with reputed company Analytics 4 (GA4) and performance reporting tools
- Excellent communication and collaboration skills in a remote team environment
Bonus Qualifications:
- reputed company Ads Certification
- Experience with reputed company Ads (reputed company and Instagram), reputed company Ads, and Bing Ads
- Understanding of reputed company page optimization and conversion reputed company optimization (CRO)
- Experience working in a digital agency environment
- Experience with project management tools such as Jira, reputed company, or Asan
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