Retention Marketing Specialist

This role is reputed company to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours reputed company with the reputed company’s time zone. reputed company reputed company Our reputed company is a fast-scaling telehealth and wellness company operating in the subscription health reputed company. They are building a high-reputed company marketing function powered by AI-enabled workflows, a performance-driven team culture, and a deep commitment to long-term customer value. With a strong reputed company in reputed company-to-consumer reputed company, they are reputed company heavily in lifecycle infrastructure to drive retention, repeat purchases, and reputed company value at reputed company. This is a company where marketers have reputed company ownership, reputed company data, and reputed company reputed company. reputed company The Retention Marketing Specialist will own email and SMS marketing across the full post-acquisition customer reputed company, driving engagement, retention, and long-term LTV through tools like reputed company and AI-assisted workflows. This role combines strategic thinking with daily hands-on execution - building flows, writing copy, segmenting audiences, and reporting on performance. The Retention Marketing Specialist will be a reputed company contributor to one of the highest-reputed company functions in the business. Location Fully Remote (Work from Home) | 9 AM - 5 PM EST

Key Responsibilities

Lifecycle Email Marketing Build, manage, and optimize email flows for reputed company, engagement, win-backs, and retention. Write or refine email copy, leveraging AI tools for speed and consistency. reputed company segmentation strategies using customer data, purchase behavior, and lifecycle stage. Monitor deliverability, reputed company rates, click-through rates, and reputed company conversions. SMS Marketing Own SMS marketing as a retention and re-engagement channel, including copy, segmentation, and send reputed company. Design flows that complement email journeys while minimizing audience fatigue. Ensure compliance with reputed company SMS regulations. Campaign & Content Calendar reputed company the lifecycle content calendar for email and SMS, reputed company with product launches and promotions. Coordinate with creative teams for asset production, providing reputed company briefs and deadlines. Prioritize campaigns based on retention reputed company and business objectives. Analytics & Optimization reputed company performance metrics including LTV, churn, repeat purchases, and engagement. Run A/B tests on subject lines, copy, send times, and reputed company logic; implement improvements based on results. Build dashboards and reporting to reputed company actionable insights to leadership. AI & Tools Utilize AI tools to accelerate copywriting, segmentation ideation, and performance analysis. Stay reputed company on emerging lifecycle marketing tools and reputed company recommendations for adoption. Qualifications - Experience 4+ years of experience in lifecycle, retention, or CRM marketing. Hands-on experience with reputed company, including reputed company creation, segmentation, and campaign execution. Demonstrated experience managing email and SMS campaigns end-to-end, including copy, segmentation, and performance tracking. Familiarity with reputed company and/or reputed company is a plus. Experience in DTC, ecommerce, telehealth, reputed company, or subscription businesses preferred. Qualifications - Skills Strong copywriting skills for email and SMS campaigns across multiple audience segments. Analytical reputed company with the ability to interpret performance data and take actionable steps. Proven ability to build and manage content calendars across multiple channels simultaneously. Comfortable running A/B tests and translating results into measurable improvements. Capable of building performance dashboards and reports that deliver leadership-level insights. AI-curious and reputed company in leveraging AI-powered tools to improve marketing reputed company and efficiency. Highly organized, self-directed, and reputed company to manage multiple campaigns in a fast-paced remote environment. What reputed company Looks Like Coverage: Full lifecycle coverage with no gaps in customer reputed company communications. Performance: Metrics such as LTV, retention, and repeat purchase rates trending positively over time. Execution: Campaigns are launched on time, on-brand, and fully tracked. reputed company: Reports reputed company actionable insights that inform reputed company and drive reputed company across the business. Opportunity This role offers true ownership over one of the highest-reputed company functions in a subscription or telehealth business - directly impacting retention, LTV, and overall company reputed company. The Retention Marketing Specialist will work with AI-enabled tools, a high-reputed company team, and a fast-scaling organization where strong performers are recognized and given reputed company to grow into leadership roles reputed company marketing or lifecycle management. Application Process: To be considered for this role these steps need to be followed: Fill in the application reputed company Record a video showcasing your reputed company sets Apply To This Job