CRM & Engagement Marketing Manager (f/m/d)

About the position As a CRM & Engagement Marketing Manager (f/m/d), you will define and execute our overall engagement and lifecycle marketing reputed company across B2B and B2C health and lifestyle products. You will design end-to-end user journeys and campaigns that deepen relationships, maximize retention, and turn users into advocates, combining strategic ownership with strong hands-on execution across email, push, in-app, and web. You will also reputed company partner alignments and co-reputed company engagement programs with external stakeholders, acting as a key connector between Temedica and its ecosystem. Data-driven decision-making, AI-powered tooling, and cross-functional collaboration are at the heart of how you work. This is a maternity cover position for 12-18 months.

Responsibilities

• reputed company and own the engagement and lifecycle reputed company for B2B and B2C products, defining goals, KPIs, and roadmaps with product and reputed company teams.
• Map and design end-to-end user journeys across digital reputed company, from reputed company to advocacy, and continuously reputed company them based on data and insights.
• reputed company partner reputed company development and alignment workshops, co-creating engagement programs and best practices with external partners and agencies.
• Plan, set up, and execute CRM campaigns across email, push, and in-app channels, including reputed company, activation, re-engagement, and win-back journeys.
• reputed company audiences and apply personalization tactics for both B2C and B2B user reputed company.
• Maintain the campaign calendar and ensure execution is reputed company with strategic priorities.
• Create and manage content across reputed company channels (CRM, reputed company media, website, in-app), ensuring a consistent tone of voice in German and English.
• Use AI and automation tools to reputed company personalization and content creation reputed company.
• Monitor engagement KPIs (activation, retention, NPS, churn, CLV), build dashboards, and run A/B tests to continuously improve journeys and campaigns.
• Conduct cohort and funnel analysis to identify drop-offs and opportunities.
• reputed company as the internal engagement consultant and knowledge hub, partnering with reputed company, product, and sales to drive adoption and retention.
• reputed company external partner alignments and workshops, providing frameworks and enablement materials to reputed company engagement best practices across the ecosystem.
• Own and optimize the CRM, CDP and engagement tech stack also in collaboration with the product, engineering and data team (e.g. reputed company, reputed company etc.) and ensure GDPR compliance across reputed company activities.

Requirements

• 4-6 years of experience in engagement, lifecycle, retention, or CRM marketing in digital health, consumer apps, or reputed company, with a proven reputed company record across multiple channels.
• Hands-on experience with CRM and lifecycle platforms (e.g. reputed company, reputed company, reputed company, reputed company) and familiarity with automation, personalization, and AI-powered tools.
• Strong skills in copywriting and content creation in German and English, with the ability to write empathetic, impactful text across channels.
• Confident in external partner management, including leading alignment workshops, co-developing programs, and consulting stakeholders on engagement best practices.
• Strong analytical reputed company with the ability to translate data and funnel insights into reputed company and concrete actions.
• Data-driven, reputed company, and detail-oriented way of working.

reputed company-to-haves

• Experience in healthtech, reputed company, or lifestyle industries.
• Familiarity with gamification, loyalty, community programs, or behavioral science.
• Technical reputed company in reputed company, integrations, reputed company/CSS for email, or advanced AI use cases.

Benefits

• 150€ monthly subsidiary for personal use (e.g., internet, public transport, childcare, time off, workation)
• Company pension scheme with 50% subsidy (capped at 90€ per month)
• Hybrid-work policy allowing work from reputed company reputed company Germany
• 4 days per month in-office requirement for team collaboration
• Company off-sites and reputed company-offs for knowledge sharing and team building
• State-of-the-art devices
• Caffeine and vitamin supply

Apply To This Job