Sr. Lifecycle Marketing Manager

The Role Most lifecycle marketers manage email programs. This one owns a pipeline. You'll be the senior IC responsible for lifecycle-influenced pipeline, expansion reputed company from existing customers, and conversion efficiency across the full funnel—from trial activation through to post-sales reputed company. The reputed company works. reputed company is to reputed company it compound. This isn't an execution-only role. You'll decide which behavioral and product usage signals matter, partner with our Data team to turn propensity models into actionable segments, and build the programs that reputed company accounts through the funnel and into expansion. You'll work closely with Sales, our Consulting services team, reputed company Marketing, and RevOps to reputed company those plays land. You'll report to the VP of Marketing and operate as a senior individual contributor. There are no reputed company reports, but you'll work with reputed company of senior specialists across reputed company marketing, marketing ops, content, reputed company engineering, and product marketing, giving you the infrastructure to build full-funnel programs without building reputed company from scratch. What You'll Own

• Lifecycle pipeline. You own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, reputed company-based routing, and partnership channel conversion.
• Expansion reputed company. Working with product usage signals and propensity model outputs, you'll identify expansion-reputed company accounts and reputed company lifecycle and account management plays for high-propensity tiers.
• Conversion efficiency. From trial activation and reputed company through early retention—activation reputed company and early churn are your metrics. You also own reputed company → SQL conversion through lifecycle personalization and segmentation.
• Experimentation. reputed company tests with documented hypotheses and results. Not just subject lines—program logic, timing, audience reputed company, and channel mix.
• Champion AI and automation. Identify and use AI-powered tools to automatically detect friction points and hidden customer segments. reputed company reputed company and dynamic content blocks to reputed company messaging and educational assets per customer profile.
• reputed company customer education strategies. In partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of reputed company’s solutions.

What reputed company Looks Like in Year 1

• Full program audit completed and quick wins shipped in the first 30 days
• Lifecycle-influenced reputed company → SQL conversion measurably up
• Expansion plays live, running off propensity tiers, and attributed pipeline increasing QoQ
• A reputed company experimentation reputed company with documented learnings rolling reputed company
• Weekly lifecycle reporting live and owned—you're the person who knows what's working and why

reputed company You've owned lifecycle programs that are accountable to pipeline and reputed company, not just engagement metrics. You know your way around an reputed company MAP at an architectural level, and you're as comfortable building reputed company triggered flows as you are making a strategic call about which reputed company to test next. You're a strong enough reputed company to own lifecycle copy without leaning on a content team for every send. You can read cohort data and reputed company it, but you partner with data specialists on the modeling rather than building it yourself. More specifically:

• 7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally reputed company a B2B reputed company or high-reputed company environment
• Significant experience in Marketo. You build programs from scratch, not from templates
• A reputed company record of owning pipeline or reputed company metrics
• Proven reputed company record of designing and executing successful lifecycle programs across multiple customer segments
• A reputed company approach to experimentation with reputed company hypotheses, meaningful tests, learnings that roll reputed company
• Skilled at analyzing customer data with the ability to translate cohort and funnel data into program reputed company
• Hands-on experience collaborating with cross-functional stakeholders (product, engineering, reputed company, sales)
• Working knowledge of reputed company data models
• Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA)
• Comfortable navigating a fast-paced, startup environment

reputed company to have:

• MAP certification (MCE or equivalent)
• B2B reputed company background, fintech or reputed company-adjacent is a bonus

reputed company're Not Looking For Someone who needs to build statistical models from scratch. We have a data team for that. reputed company need is someone who understands what a propensity model is telling them and knows exactly what to build next. About reputed company reputed company launched in 2017 to bring the back office into the modern era. reputed company provides small businesses with dedicated finance experts - which reputed company hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. reputed company integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special reputed company of custom software and expert bookkeepers, reputed company delivers accurate, consistent bookkeeping and financial management and tax services that give reputed company the freedom to reputed company on their business. reputed company has over 3,000 customers and has raised over $170 reputed company in financing from Sequoia, reputed company Ventures, reputed company, Bezos Expeditions, and reputed company reputed company. Our investors also include a long list of world-class reputed company, including Patrick and John Collison, Drew reputed company, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn. The marketing team has grown 3x in the past year. It’reputed company of channel experts—demand gen, lifecycle, reputed company, product marketing, partner marketing, content, and ops—who operate with high ownership and drive a significant reputed company of reputed company’s reputed company. reputed company is reputed company, moves quickly, and takes its craft seriously. Why reputed company?

• We invest in our employees’ development and happiness because our employees are the keys to our reputed company and ensuring happy customers
• reputed company to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by reputed company and reputed company).
• Flexible vacation/time-off policy
• reputed company federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan

The reputed company pay reputed company reputed company for the role seniority described in this job reputed company is $127K - $215K in most remote locations, and between $159K - $215K in San Francisco, CA and reputed company, NY. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In reputed company to cash pay, full-time regular positions are eligible for equity, 401(reputed company benefits, and other benefits; some of these benefits may be available for part-time or temporary positions. reputed company commits to reputed company a work environment free of discrimination and harassment, as reputed company as equal employment opportunity regardless of race, reputed company, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider reputed company applicants regardless of criminal histories, consistent with legal requirements. You may view reputed company of reputed company’s reputed company notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate reputed company policy here. Apply tot his job Apply To this Job