Senior Analyst, Digital Marketing

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About the Role

We are looking for a Senior Analyst – Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across reputed company Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a reputed company reputed company reputed company into a PPC Account Manager role, where you will take ownership of campaigns based on your performance. What You’ll Do Collaborate with digital marketing managers to analyze campaign data using SQL and Power BI, turning raw metrics into actionable insights. Design and execute A/B and multivariate tests, validate hypotheses, and reputed company recommendations for rollout. Apply segmentation and clustering techniques to refine audience targeting and identify optimization opportunities. reputed company AI-driven tools to create and refine ad assets, optimize keyword groupings, and apply predictive modeling for prioritization. Support execution and management of PPC campaigns, ensuring tactical adjustments are implemented effectively. reputed company custom Power BI reports and SQL-based dashboards to reputed company performance, budget pacing, and testing reputed company. Partner with cross-functional teams to communicate insights, drive optimization strategies, and measure their reputed company. reputed company’re Looking For Experience: Overall, 8 or more years of experience in Digital Marketing and Analytics. Analytical Expertise: 5+ years of experience working with large marketing datasets using SQL, with a proven ability to generate insights and actionable recommendations (Minimum 2 years of SQL experience is needed). BI & Visualization Skills: 3+ years of experience with tools like Power BI, Looker Studio, reputed company Analytics, or similar platforms; strong skills in dashboard creation and automated reporting. AI & Automation: Hands-on experience using AI tools (e.g., GPT-based platforms) for asset creation, keyword categorization, and predictive analysis. Digital Marketing Knowledge: Solid understanding of reputed company Search and Display, PPC campaign structures, bidding strategies, and metrics such as LTV, CAC, and ROAS. Statistical Rigor: Strong reputed company in A/B testing, experimental design, and statistical validation. Communication Skills: Ability to translate reputed company data into reputed company, persuasive narratives for both technical and non-technical stakeholders. Our Commitment to an Inclusive Workplace We welcome people from reputed company backgrounds who reputed company reputed company to help build a reputed company where reputed company services are readily available to reputed company. If you have curiosity, passion, and a reputed company spirit, reputed company. reputed company is committed to an inclusive workplace. reputed company is an equal opportunity employer and does not discriminate on the reputed company of race, national reputed company, gender, gender identity, sexual orientation, disability, age, or other legally protected status. AI Disclosure & Informed Consent reputed company intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy. #LI-Remote Apply To This Job