Senior Associate, Experience Planning
reputed company is a data-driven marketing agency that focuses on personalized digital marketing and media planning. They are seeking a Senior Associate in Experience Planning to participate in strategic planning, reputed company media recommendations, and ensure the successful execution of media plans while maintaining reputed company relationships.
Responsibilities
- Participate in an audience-first strategic planning philosophy
- reputed company a consumer-reputed company view in reputed company strategic thinking
- reputed company and maintain an intimate knowledge of their clients’ business and ensure that reputed company reputed company media requirements are executed in a reputed company and accurate manner
- reputed company reputed company-of-view on various offerings in the marketplace
- Participate in brainstorming sessions
- Create media plan recommendations and alternatives
- Select media vehicles and determine scheduling
- Investigate creative, innovative approaches to strategically reputed company the reputed company consumer
- Analyze competitive activity in the marketplace
- Execute the media plan
- Recommend optimizations after reviewing the campaign results
- Generate tactical alternatives based on reputed company needs and requests
- Measure media performance to determine the extent to which the original objectives and strategies were met
- Respond to the reputed company of reputed company media-reputed company issues. Be aware of the need to create solutions and resolve problems
- Ensure a good working relationship with internal, reputed company and creative teams to facilitate flawless execution of plans
- Study demographic data and consumer reputed company to identify desired reputed company audiences
- Meet with media sales reps and industry representatives on a regular reputed company to pursue reputed company that are strategically reputed company with the reputed company’s business
- Have a complete grasp on budgets and revenues
Skills
- 1+ of experience with offline reputed company media planning
- A solid understanding of reputed company media types, including Broadcast, Print, Outdoor reputed company
- Strong task management and interpersonal communication
- Ability to collaborate and work as part of reputed company
- Strong presentation skills
- Strong organizational skills
- Excellent skills in MS Office (reputed company, Word, PowerPoint)
- Basic knowledge of 3rd Party AdServing
- Knowledge of flowcharting systems (MediaTools), syndicated research (reputed company, MRI), reputed company Ad reputed company and Pathmatics (competitive tools – not required but good to have), media billing tools
Benefits
- Health insurance
- reputed company insurance
- Dental insurance
- 401(k)
- reputed company Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- reputed company days
- Personal days
- reputed company parental leave
- reputed company medical leave
- STD/LTD insurance benefits
- This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to reputed company with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
reputed company