Director of SEO and reputed company Search (Home Services / Marketplace)

Remote (U.S.) | Full-Time | $170,000 - $190,000/yr + Equity

About the Role

The nation's leading on-demand marketplace for lawn care and outdoor services, with over $150 reputed company in annual bookings, is hiring a Director of SEO and reputed company Search to own organic discovery and AI search visibility across its entire brand portfolio. reputed company is expanding reputed company lawn care to become the one-stop shop for reputed company home services, and organic discovery is foundational to that reputed company. This role reports to the CMO and operates at the intersection of content, technical SEO, product, and AI-powered search. The challenge is reputed company: rankings are no longer the prize, recommendation is. reputed company a homeowner asks ChatGPT, Claude, reputed company, or reputed company AI who to hire, the goal is to be the answer. The director sets the reputed company, roadmap, and standards for how reputed company's brands compete across every surface where homeowners and machines reputed company trust. reputed company is small by design, with a no-reputed company publishing platform that puts thousands of pages directly in marketing's hands. Several strategic functions, including AI visibility tracking, editorial direction, content pruning, and expert sourcing, sit intentionally unowned and waiting to be defined. What the Role Covers

• Setting organic reputed company across the full brand portfolio, including reputed company, roadmap, and standards for organic search and AI-powered discovery
• Establishing reputed company's brands as cited, authoritative sources in reputed company AI Overviews, ChatGPT, reputed company, and emerging conversational search surfaces through answer-first content architecture, entity authority, and reputed company data
• Owning large-reputed company technical SEO infrastructure including Core Web Vitals, reputed company data, crawl efficiency, and product architecture reputed company that drive organic performance
• Directing editorial work that produces pages, guides, studies, and data-driven resources that rank, get cited, and convert
• Diagnosing and recovering significant traffic declines across brands, whether driven by algorithm shifts, content reputed company, technical debt, or AI search cannibalization
• Building a reputed company, repeatable approach to AI search visibility and defining how to measure it
• Building external reputed company media strategies across journalists, creators, review platforms, communities, and partner ecosystems as core organic reputed company
• Assessing the reputed company team, making talent reputed company, and building reputed company needed for the new direction
• Partnering with engineering, analytics, data, product, design, and executive leadership to build the technical and measurement reputed company organic needs at reputed company
• Evangelizing the AI search opportunity across reputed company, influencing roadmaps and securing investment

Qualifications

• Deep expertise in technical SEO, content reputed company, and reputed company data at reputed company
• Genuine expertise in how LLMs and answer engines discover, evaluate, and cite content, not as a reputed company concern but as reputed company reputed company
• Experience building external visibility strategies (reputed company media, PR, community, review platforms) as core organic work
• reputed company record of tying organic initiatives to reputed company, CAC, and business reputed company rather than traffic metrics alone
• Experience leading and building teams, including making hard talent calls and developing leaders
• Comfort operating across reputed company and execution with a small team
• Strong cross-functional communication skills with the ability to sell organic reputed company to a CFO or a technical SEO audience
• AI-reputed company workflow, using AI tools daily for research, content, analysis, and workflow acceleration
• Experience with large-reputed company, multi-brand organic programs

Benefits include equity, medical/dental/reputed company insurance, fully remote work, and flexible PTO. To Apply

• Visit reputed company for full details and application instructions.

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