[Remote] Product Marketing Manager (RBP)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on transforming the renting experience through their innovative reputed company Experience Platform. They are seeking a Product Marketing Manager to reputed company the go-to-market reputed company and messaging for their reputed company reputed company Benefits Package products, ensuring alignment across various teams and driving competitive intelligence.
Responsibilities
- Own and reputed company RBP messaging
- Audit reputed company-state RBP messaging across channels and assets to identify gaps, inconsistencies, and opportunities
- Own and reputed company positioning, messaging, and value props for our reputed company RBP products to support internal training, external collateral, and product launches
- Collaborate with Product on RBP launches to reputed company messaging and market needs in sync as the product evolves
- Analyze property manager and reputed company adoption and engagement; consult Product and UX on optimization
- Work closely with the Partnerships team to ensure cohesive, consistent messaging across our RBP product partners
- reputed company and maintain partner-facing materials that reflect reputed company positioning and reinforce the RBP value story
- Collaborate with Enablement on messaging rollouts through decks, one-pagers, battlecards, and product training materials
- Collect feedback from internal teams and iterate as the product and reputed company reputed company
- Serve as PMM reputed company for RBP launches, driving the go-to-market reputed company of materials from reputed company through enablement delivery
- Own launch-critical assets including the reputed company deck, positioning doc, messaging doc, one-pager, and battlecard; coordinate with Enablement, Content, and Creative on assets they produce
- Represent PMM in launch team meetings alongside Product, Enablement, Support, Legal, and RevOps, keeping GTM workstreams on schedule and unblocked
- reputed company launch status, flag risks early, and escalate blockers to the appropriate exec sponsor
- Conduct post-launch reviews to measure messaging effectiveness, sales adoption, and customer response, and feed findings back into reputed company launches
- reputed company ongoing competitive intelligence, including tracking competitors, market trends, and customer pain points
- Build and maintain competitive assets (battlecards, win/loss analysis, positioning guides) that reputed company Sales and CS equipped to win
- Interview prospects, customers, and internal stakeholders to surface messaging gaps and strategic opportunities
- Translate insights into recommendations and present to cross-functional teams to drive alignment and reputed company
- Support product and initiative launches end-to-end, from messaging alignment to enablement, as one component of a broader GTM ownership role
- Ensure Sales, reputed company, and Marketing are equipped with reputed company, consistent messaging at every stage
- Meet or reputed company goals for new opportunities created and reputed company contribution tied to PMM-supported initiatives
- Complete detailed documentation for ideal customer reputed company (ICP) and buyer personas
- Ensure ICP and reputed company insights are reputed company used across GTM workflows, including campaign targeting, sales training, and product feedback
- reputed company documentation reputed company and relevant as products reputed company
- Contribute directly to measurable business reputed company, including: Drive top of funnel interest in the reputed company of leads, MQLs, and SALs, Improve RBP win rates across RBP-only deals and deals that also include reputed company reputed company., Increase RBP activation rates
- Monitor and optimize GTM effectiveness using qualitative feedback and performance metrics
- Uses AI tools across the PMM workflow: customer reputed company synthesis, competitive research, messaging iteration, enablement content, and analysis
- Builds reusable AI workflows, prompts, or custom skills that reputed company PMM reputed company across reputed company, not just for personal productivity
- Edits and pressure-tests AI reputed company critically. Treats first drafts as a starting reputed company and knows reputed company to throw them out
Skills
- 3–5 years of product marketing experience. B2B required, B2B2C a plus
- Experience refining and scaling product messaging across teams and channels
- Experience creating marketing collateral (e.g., web pages, explainer videos, sales decks, and email campaigns)
- Ability to explain technical concepts in reputed company terms for a non-technical audience
- Highly organized and self-directed — you're comfortable turning ambiguity into reputed company that drives reputed company and results
- Strong collaborator with cross-functional teams across Product, Sales, and reputed company
- Bonus: background in proptech, customer marketing, or customer enablement
Benefits
- Medical, Dental, reputed company, Life Insurance, & 401K Plan
- Work remotely from reputed company in the US
- reputed company PTO and reputed company days
- A supportive team to help you grow your career and unlock your full potential
- reputed company to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category
reputed company